{"id":175873,"date":"2025-04-07T17:00:42","date_gmt":"2025-04-07T17:00:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/ai-agents-are-here-how-smart-businesses-are-using-them-now\/"},"modified":"2025-04-07T17:00:42","modified_gmt":"2025-04-07T17:00:42","slug":"ai-agents-are-here-how-smart-businesses-are-using-them-now","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=175873","title":{"rendered":"AI Agents Are Here\u2014How Smart Businesses Are Using Them Now"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p>AI agents aren\u2019t some far-off idea anymore. They\u2019re here, and they\u2019re already reshaping how marketing and sales teams operate.\u00a0<\/p>\n<p>As I chatted with Sam Mallikarjunan from <a href=\"http:\/\/agent.ai\/\" rel=\"noopener\" target=\"_blank\">Agent.ai<\/a> on <a href=\"https:\/\/www.weidert.com\/changeoverpodcast\" rel=\"noopener\" target=\"_blank\">The ChangeOver Podcast<\/a>, here\u2019s one theme that stood out:\u00a0<\/p>\n<p style=\"font-weight: bold;\">AI agents have huge potential to handle the tasks that feel like drudgery, so we humans can focus on the bigger, more strategic stuff.<\/p>\n<p>And that has the potential to fundamentally change the way businesses work. Think about it: if you could delegate all the tedious stuff to an automated assistant, how much bandwidth could your brain gain?<\/p>\n<p>For those of us who thrive on strategic thinking and the intersection of tech and creativity, this shift is more than merely interesting. In this episode summary I&#8217;ll share what resonates most from my perspective. Take my word for it, or watch for yourself:<!--more--><\/p>\n<p style=\"text-align: center;\"><span style=\"font-style: italic;\">Check out episode 18 of The ChangeOver now, then subscribe on <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-changeover-by-weidert\/id1766364095\" style=\"font-style: italic;\" rel=\"noopener\" target=\"_blank\">Apple<\/a><span style=\"font-style: italic;\">, <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLxh1r5S9jWnx_bvcl2rA97SCmL1tAtmbM\" style=\"font-style: italic;\" rel=\"noopener\" target=\"_blank\">YouTube<\/a><span style=\"font-style: italic;\">, <\/span><a href=\"https:\/\/open.spotify.com\/show\/3QB7W2s5aRLbpz6HNTTXDs\" style=\"font-style: italic;\" rel=\"noopener\" target=\"_blank\">Spotify<\/a><span style=\"font-style: italic;\">, <\/span><a href=\"https:\/\/www.weidert.com\/changeoverpodcast\" style=\"font-style: italic;\" rel=\"noopener\" target=\"_blank\">Weidert.com<\/a><span style=\"font-style: italic;\">, or your favorite podcast app.<\/span><\/p>\n<h2 style=\"font-size: 56px;\">How AI agents go beyond smart assistants<\/h2>\n<p>We\u2019ve actually had AI tools for a while \u2014 think predictive analytics and automation scripts \u2014 but AI agents go further.<\/p>\n<blockquote>\n<p>Generative AI can suggest actions; AI agents act on your behalf.<\/p>\n<p>AI agents don\u2019t sit around waiting for commands. They analyze, anticipate, and act based on real-time data. They\u2019re proactive, not reactive.\u00a0<\/p>\n<\/blockquote>\n<p>Thanks to API integrations, they\u2019re already embedded in business workflows across industries, connecting multiple applications to complete tasks on their own, without needing human intervention.\u00a0<\/p>\n<p><a href=\"https:\/\/www.ibm.com\/think\/insights\/ai-assistants-api-agents\" rel=\"noopener\" target=\"_blank\"><span>Klarna<\/span><\/a>\u2019s one example. Its AI agent handles <strong>95% of customer inquiries<\/strong> without human input. That\u2019s no small efficiency tweak. It\u2019s a new approach to customer service.<\/p>\n<h2>AI agents aren\u2019t replacing humans; they\u2019re digital partners<\/h2>\n<p>Is the idea that AI will take jobs away overblown? The pace of AI innovation makes the future hard to predict, but today, the smartest businesses aren\u2019t using AI to cut headcount. They\u2019re using it to <span style=\"font-weight: bold;\">free up their teams for high-value work<\/span>:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Marketing<\/strong>: AI agents can create personalized content at scale, but human creativity is still what makes messaging engaging and relatable<\/li>\n<li aria-level=\"1\"><strong>Sales<\/strong>: AI can prioritize and qualify leads, but people close deals and build relationships<\/li>\n<li aria-level=\"1\"><strong>Leadership<\/strong>: Companies that use AI to handle the repetitive work while doubling down on human expertise will be the ones that thrive<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #a86a40; font-style: italic;\">RELATED: <a href=\"https:\/\/www.weidert.com\/blog\/ai-content-generation-marketing-sales\" rel=\"noopener\" style=\"color: #a86a40;\">AI in Content Creation: Lessons from the Trenches<\/a><\/span><\/p>\n<h2 style=\"font-weight: normal; font-size: 56px;\">AI Adoption Depends On Strategy, Not Just Enthusiasm<\/h2>\n<p>One of my biggest takeaways from the conversation was that <span style=\"font-weight: bold;\">AI adoption must be intentional<\/span>. Tossing AI into existing workflows without a plan is like putting a self-driving car on the road without rules. Jumping in without guardrails can create inefficiencies, errors, and even reputational risks.<\/p>\n<p>For marketing and sales teams, that means identifying specific, high-impact use cases where AI can provide immediate value. If you need a little help envisioning what kinds of tasks agents could do for you, definitely make a beeline for Agent.ai, browse agents, and take a few for a spin.\u00a0<\/p>\n<p>Instead of trying to automate everything at once, it makes more sense to test AI in areas like:<\/p>\n<ul>\n<li aria-level=\"1\">Automated customer responses that feel personalized and helpful (AI-powered <a href=\"https:\/\/www.hubspot.com\/products\/service\/ai-customer-service-agent\" rel=\"noopener\">customer service agents<\/a>)<\/li>\n<li aria-level=\"1\">Meeting scheduling and prep<\/li>\n<li aria-level=\"1\">Lead scoring and outreach recommendations powered by real-time engagement data<\/li>\n<\/ul>\n<p>By taking a measured approach, companies can ensure AI agents serve as accelerators, not obstacles. A few key tips to keep in mind:<\/p>\n<ol>\n<li><strong>Start small and focused<\/strong>. AI agents shine in areas like lead qualification, customer follow-ups, and content personalization.<\/li>\n<li><strong>Integrate AI seamlessly with APIs<\/strong>. One way AI agents can add strategic value is in connecting across functional roles. Agents don\u2019t operate in silos. They use APIs to connect with CRM platforms, ad managers, analytics tools, and more to provide real-time insights and execute workflows.<\/li>\n<li><strong>Refine as you go<\/strong>. AI isn\u2019t a set-it-and-forget-it tool. Like any new team member, it needs training, feedback, and optimization to perform at its best.<\/li>\n<\/ol>\n<h2>If You\u2019re Not Thinking About AI, You\u2019re Already Behind<\/h2>\n<p>This conversation\u2019s more than a glimpse into the future. It\u2019s also a wake-up call. AI agents aren\u2019t something that might change our work someday. They\u2019re already here, and <span style=\"font-weight: bold;\">the companies that figure out how to use them effectively will have a massive advantage<\/span>.<\/p>\n<p>So, my question to fellow marketers and sales professionals is this: <span style=\"font-weight: bold;\">How can we use AI to do our best, most impactful work in the day-to-day<\/span>? Instead of fearing AI, we should be leaning into it, testing its capabilities, and finding ways to make it a valuable teammate.<\/p>\n<p>If you haven\u2019t listened to the full conversation yet, I highly recommend checking it out. And if you\u2019re ready to dive deeper into how AI is shaping the future of marketing and sales, join us at <a href=\"https:\/\/www.experienceinbound.com\/\" rel=\"noopener\" target=\"_blank\">Experience Inbound 2025<\/a> \u2014 where Sam Mallikarjunan will be delivering a keynote packed with insights and strategies for sales and marketing professionals on leveraging AI agents to work better.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dda69f8d-d932-45a9-838b-8f75ea303dae\"><span class=\"hs-cta-node hs-cta-dda69f8d-d932-45a9-838b-8f75ea303dae\" id=\"hs-cta-dda69f8d-d932-45a9-838b-8f75ea303dae\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/65360\/dda69f8d-d932-45a9-838b-8f75ea303dae\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-dda69f8d-d932-45a9-838b-8f75ea303dae\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/65360\/dda69f8d-d932-45a9-838b-8f75ea303dae.png\" alt=\"Experience Inbound 2025 - Wisconsin's Premiere Marketing &amp; Sales Conference\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>AI agents aren\u2019t some far-off idea anymore. They\u2019re here, and they\u2019re already reshaping how marketing and sales teams operate.\u00a0 As I chatted with Sam Mallikarjunan from Agent.ai on The ChangeOver Podcast, here\u2019s one theme that stood out:\u00a0 AI agents have huge potential to handle the tasks that feel like drudgery, so we humans can focus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":175874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11530,11170,70064,576],"dealstore":[],"offerexpiration":[],"class_list":["post-175873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agents","tag-businesses","tag-herehow","tag-smart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Agents Are Here\u2014How Smart Businesses Are Using Them Now - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=175873\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Agents Are Here\u2014How Smart Businesses Are Using Them Now - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"AI agents aren\u2019t some far-off idea anymore. 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