{"id":175831,"date":"2025-04-07T16:21:29","date_gmt":"2025-04-07T16:21:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wpp-is-ai-really-a-strategy\/"},"modified":"2025-04-07T16:21:29","modified_gmt":"2025-04-07T16:21:29","slug":"wpp-is-ai-really-a-strategy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=175831","title":{"rendered":"WPP: Is AI really a strategy?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Interesting interview with WPP CEO Mark Read in yesterday&#8217;s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read&#8217;s presence you get a live demonstration of its Open&#8217;s AI capabilities, not &#8230;<\/p>\n<p>The post <a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/04\/wpp-is-ai-really-a-strategy\/\">WPP: Is AI really a strategy?<\/a> first appeared on <a href=\"https:\/\/www.moreaboutadvertising.com\">More About Advertising<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Interesting interview with WPP CEO Mark Read in yesterday&#8217;s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read&#8217;s presence you get a live demonstration of its Open&#8217;s AI capabilities, not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":175833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11636,21276],"dealstore":[],"offerexpiration":[],"class_list":["post-175831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-strategy","tag-wpp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP: Is AI really a strategy? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=175831\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP: Is AI really a strategy? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Interesting interview with WPP CEO Mark Read in yesterday&#8217;s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. 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