{"id":175713,"date":"2025-04-07T14:57:09","date_gmt":"2025-04-07T14:57:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/partner-spotlight-brainlabs-success-with-microsoft-advertising\/"},"modified":"2025-04-07T14:57:09","modified_gmt":"2025-04-07T14:57:09","slug":"partner-spotlight-brainlabs-success-with-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=175713","title":{"rendered":"Partner Spotlight: Brainlabs’ success with Microsoft Advertising"},"content":{"rendered":"


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We recently spoke with Nitesh Amin at Brainlabs, a trailblazing agency thriving on innovation, engineering, and data science. Follow along as we explore Brainlabs\u2019 unique people-centered approach, methodology, and technology, and how they’ve driven remarkable growth and success with Microsoft Advertising.<\/p>\n

Meet Nitesh Amin<\/span><\/h2>\n

Hi, I\u2019m Nitesh Amin<\/a>, Associate Director of Programmatic Media at Brainlabs NAMER. In my current role, I lead programmatic media as a key pillar of omni-channel paid media strategy at one of the PODs while serving as a trusted advisor to my colleagues. Passionate about the ever-evolving digital advertising landscape, I focus on clients from industries like retail, tech, real estate, and gaming.<\/p>\n

On a personal note, I love staying up late to watch meteor showers\u2014it\u2019s one of my favorite ways to connect with the night sky.<\/p>\n

About Brainlabs<\/span><\/h2>\n

Brainlabs was founded in 2012 by former Googler Daniel Gilbert when he spotted an opportunity to build an agency with engineers, statisticians, and data scientists. From day one, we didn\u2019t just want to copy what we saw in other marketing agencies. Instead, we built a tried and tested approach around the three key pillars:<\/p>\n

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  1. People<\/li>\n
  2. Methodology<\/li>\n
  3. Technology<\/li>\n<\/ol>\n

    Over the last 12 years, we’ve supercharged our growth from one to over 1,000 Brainlabbers, acquired and integrated nine agencies, and expanded our international footprint beyond our London HQ.\u202fWe\u2019re independent, global, and full-service, and our success has been entirely built on delivering high performance for some of the world\u2019s most sophisticated advertisers.<\/p>\n

    It\u2019s a privilege that brands like Walmart choose us as their partner in media off the back of our high-performance results. For the likes of Est\u00e9e Lauder and Capital One, we deliver full-service media, and for other clients like our SEO partnership with Microsoft, we deliver channel-specific expertise.<\/p>\n

    Success with Microsoft Advertising<\/span><\/b><\/h2>\n

    Microsoft Advertising has been pivotal in our success, particularly through its innovative tools like Audience ads.<\/p>\n

    In our Back to School campaigns, we leveraged Microsoft Advertising\u2019s advanced capabilities to integrate paid display strategies seamlessly with our search and shopping efforts. This allowed us to deliver highly targeted, non-intrusive impressions, resulting in high store visits in just two months. And by using Audience ads in our Back to School campaign, we\u2019ve expanded our client reach in underutilized markets, achieving significant improvements in impressions (35%), clicks (67%), and CTR (24%).<\/p>\n

    The campaign drove a projected ROAS of 27.6x, demonstrating how Microsoft Advertising helps us deliver on client objectives while fostering sustained business growth.<\/p>\n

    The collaboration with Microsoft Advertising has been transformative. Microsoft Advertising not only drives measurable results, but also empowers us to craft campaigns that align with our clients’ goals, enabling us to grow and scale impactful strategies across industries.<\/p>\n

    Tools of the trade<\/span><\/b><\/h2>\n

    Our team loves Audience ads for the ability to deliver cost-effective, high-quality impressions with exceptional viewability. We were able to amplify major retail clients\u2019 store visits and offline conversions by targeting underutilized designated market areas. Additionally, Multimedia ads stand out for their versatility in e-commerce, letting us repurpose creative messaging to align with varied customer intents, from store location searches to promotions.<\/p>\n

    Making a difference<\/span><\/b><\/h2>\n

    One of our top priorities at Brainlabs is to champion transparency and ethical practices. We focus on delivering total customization and bespoke solutions tailored to each client\u2019s unique needs. Through strategic partner pairing, we ensure optimal volume, control, sustainability, and transparency, creating a programmatic approach that drives results while maintaining integrity.<\/p>\n

    In an era where digital advertising faces increasing scrutiny, we prioritize full transparency in every aspect of our programmatic operations. From clear data sourcing to clean and premium media buying, we ensure that our clients have complete visibility into where their ads are placed, how their budgets are allocated, and the real impact of their campaigns.<\/p>\n

    We\u2019re committed to ethical data usage, advocating for responsible targeting that respects user privacy without compromising campaign performance. By leveraging privacy-compliant solutions and first-party data strategies, we help our clients reach their audiences in a way that fosters trust and long-term engagement.<\/p>\n

    Our approach goes beyond compliance\u2014we set the standard for accountability in programmatic advertising. We proactively combat ad fraud, brand safety risks, and opaque supply chains, ensuring that every impression is authentic, viewable, and aligned with our clients\u2019 brand values. By leading with integrity, we\u2019re shaping a future where programmatic advertising isn\u2019t just effective, but also ethical, transparent, and sustainable.<\/p>\n

    Growing with Generative AI (GAI)<\/span><\/h2>\n

    We view GAI as a pivotal tool for driving innovation and enhancing efficiency in our operations. Our tech team of over 40 skilled software engineers has developed Cortex\u2014our end-to-end platform packed with hundreds of features that automate the marketing lifecycle. These features were specifically designed to address real-life challenges our clients and account managers face. Combining these incremental gains across Cortex results in outcomes that set our clients apart from the competition. We refer to this as \u201cThe Brainlabs Effect.\u201d<\/p>\n

    Beyond Cortex, we create custom tech solutions to tackle unique business challenges. By leveraging AI for campaign optimizations, such as dynamically adjusting ad creative and bidding strategies, we ensure campaigns consistently deliver top-tier performance. For example, the ongoing creative adjustments in our major retail client\u2019s Back to School campaign were driven by data-powered insights\u2014a perfect example of how we blend advanced AI tools with human expertise to achieve exceptional results. GAI is also enhancing Cortex in groundbreaking ways that weren\u2019t possible just a few years ago. For instance…<\/p>\n