{"id":174934,"date":"2025-04-07T04:53:48","date_gmt":"2025-04-07T04:53:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/wine-and-steak\/"},"modified":"2025-04-07T04:53:48","modified_gmt":"2025-04-07T04:53:48","slug":"wine-and-steak","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=174934","title":{"rendered":"Wine and Steak"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p><span style=\"font-family: arial\">I was struck by this image from NEMOA last week.<\/span><\/p>\n<\/p>\n<div class=\"separator\" style=\"clear: both;text-align: center\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEixsO6YXcFn9aeFhtR_W3Kg3ryzOiy1dja4iPrtaLwtXgEcljA1Z4x7XQHw0hzb2YqwOu4ZEici0CuLrJ1Cr0Hh-voih2wvl9qWNA1fPYrLYt_otJguQV7tIQxZpyS-3uNw78OOa_ikLM9jtPt3maqJ6qtSPy4ZjIRPepBby8AR3H2ZF1szJQdJKg\/s1066\/mtd_20250404e.jpg\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"1066\" data-original-width=\"800\" height=\"320\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEixsO6YXcFn9aeFhtR_W3Kg3ryzOiy1dja4iPrtaLwtXgEcljA1Z4x7XQHw0hzb2YqwOu4ZEici0CuLrJ1Cr0Hh-voih2wvl9qWNA1fPYrLYt_otJguQV7tIQxZpyS-3uNw78OOa_ikLM9jtPt3maqJ6qtSPy4ZjIRPepBby8AR3H2ZF1szJQdJKg\/s320\/mtd_20250404e.jpg\" width=\"240\" \/><\/a><\/div>\n<p><span style=\"font-family: arial\"><br \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\"><a href=\"https:\/\/www.linkedin.com\/posts\/samfong1_nemoa-activity-7313625067559473154-Rl1-?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAACc-QUB69wkTGkZ-MSH7tjv5l9N_4sGJZ4\" target=\"_blank\">This image was from a post that was liked 45 times<\/a>&nbsp;as of Friday. I&#8217;ve given you every piece of knowledge I have for nearly twenty years (for free &#8230; for free) and nothing I&#8217;ve shared on LinkedIn has been liked 45 times &#8230; even though what I&#8217;ve shared will make you 450,000x more profit than the image above.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\">One of the pure joys of being in business is being part of a team. The image above represents a team. Do they all work for the same company? No. Do they work together to create their version of the future? Absolutely! One of the spoils of working together is spending a tiny fraction of the profit generated by a team on &#8220;the finer things&#8221;.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\">In the era of videoconferencing, teams changed. In catalog marketing, it&#8217;s common to see employees feel like their vendor partners are more of a &#8220;teammate&#8221; than are co-workers. You&#8217;ll spend more time on video conferences with vendor partners than with merchants \/ creatives \/ web ops etc. This dynamic, of course, creates conflicting incentives. Your company pays your salary and bonus, so it&#8217;s your job to maximize profit for your company. Your &#8220;team&#8221;, however, does not share your incentive structure. Each member of your team has different incentives. Does your paper rep care about your bonus structure? Kind of. But she cares far more that you use more paper &#8230; her incentive structure requires her to generate more profit for her than for your brand. If you lose more money by not moving into the future, she makes more money. That&#8217;s a problem. It&#8217;s unavoidable.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\">In order to optimize the profit of your informal &#8220;team&#8221; across vendors, your brand likely makes less profit. You&#8217;re not trying to make less profit, of course, but it&#8217;s the nature of the beast. Everybody has to be successful. In a perfect world, the relationship is symbiotic. In the real world? No.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\">Modern business sure is fascinating, isn&#8217;t it?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\"><br \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: arial\">P.S.:&nbsp; I realize this happened 24 years ago, but it happens everywhere, both in e-commerce and in catalog marketing. When I was brought into Nordstrom with the immediate request to turn a $30,000,000 loss into profit, I cut circulation by 20%. I was ruthless. Our paper rep called me and said &#8220;I can&#8217;t let you do that&#8221;. That&#8217;s the problem with cross-functional teams across vendors and your brand. Yes, you can let me do that, because that is what is best for my business and if you don&#8217;t let me do that I&#8217;ll let your competitor do that on my behalf.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>I was struck by this image from NEMOA last week. This image was from a post that was liked 45 times&nbsp;as of Friday. I&#8217;ve given you every piece of knowledge I have for nearly twenty years (for free &#8230; for free) and nothing I&#8217;ve shared on LinkedIn has been liked 45 times &#8230; even though [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":174935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[15203,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-174934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-steak","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wine and Steak - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=174934\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine and Steak - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I was struck by this image from NEMOA last week. 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