{"id":174596,"date":"2025-04-07T00:37:26","date_gmt":"2025-04-07T00:37:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/why-programmatic-live-tv-might-be-the-most-exciting-opportunity-in-ctv\/"},"modified":"2025-04-07T00:37:26","modified_gmt":"2025-04-07T00:37:26","slug":"why-programmatic-live-tv-might-be-the-most-exciting-opportunity-in-ctv","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=174596","title":{"rendered":"Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience for audiences.<\/p>\n<p>In this interview, Jones outlines the technical progress towards enabling programmatic advertising in live TV, and discusses the major opportunities she sees in CTV advertising generally. Filmed at New Video Frontiers in London.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[12728,4013,4903,16186,13273],"dealstore":[],"offerexpiration":[],"class_list":["post-174596","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-ctv","tag-exciting","tag-live","tag-opportunity","tag-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=174596\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=174596\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T00:37:26+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=174596#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=174596\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV\",\"datePublished\":\"2025-04-07T00:37:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=174596\"},\"wordCount\":110,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"ctv\",\"Exciting\",\"live\",\"Opportunity\",\"Programmatic\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=174596#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=174596\",\"url\":\"https:\/\/fivemor.com\/?p=174596\",\"name\":\"Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - 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