{"id":173371,"date":"2025-04-06T09:36:12","date_gmt":"2025-04-06T09:36:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/wiat-ambassador-kelly-miller-shares-her-insights-on-ag-tech\/"},"modified":"2025-04-06T09:36:12","modified_gmt":"2025-04-06T09:36:12","slug":"wiat-ambassador-kelly-miller-shares-her-insights-on-ag-tech","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=173371","title":{"rendered":"WiAT Ambassador Kelly Miller Shares Her Insights on Ag Tech"},"content":{"rendered":"


\n<\/p>\n

\n
\"Compeer<\/p>\n

Compeer Financial\u2019s Kelly Miller (left) discusses digital financing in ag and what you should know to grow your retail business with CropLife<\/em> Editor Lara Sowinski during a Fireside Chat at the 2024 Tech Hub LIVE.<\/p>\n<\/div>\n

Our Women in Ag Tech ambassadors<\/a> are worth their weight in gold. From the start, they\u2019ve been a source of inspiration, ideas, and encouragement.<\/p>\n

We started 2025 with a few new faces, which we are profiling over the next few months.<\/p>\n

Kelly Miller<\/a>, Director of AgTech at Compeer Financial<\/a>, is one of our newest ambassadors. She was in Des Moines last year for the in-person Women in Ag Tech meeting<\/a>, which was co-located with our Tech Hub LIVE<\/a> event.<\/p>\n

In January, I attended Compeer\u2019s inaugural Ag Tech Forum, where I learned more about the company\u2019s culture and growth strategy, including opportunities in fintech, farm credit, and how building partnerships in the industry was a key component of their strategy.<\/p>\n

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During a follow-up call with Miller, we talked about Compeer\u2019s digital journey and the insights she has gleaned along the way.<\/p>\n

The conventional assumption is that there is a digital divide that separates young people from older people, acknowledged Kelly.<\/p>\n

When Compeer embarked on its digital journey, the company expected to find that the 40-years-old and younger set would primarily conduct business online while customers older than 40 would prefer to come into the office or have a company representative come to their farm.<\/p>\n

Much to the company\u2019s surprise, there was lots of variation, including an 82-year-old customer among those who was conducting business online.<\/p>\n

It wasn\u2019t so much the age of the customers that determined their use of an online platform, but whether they were digitally inclined or not. Even then, some customers did a bit of both.<\/p>\n

For instance, some preferred doing some business online, but would rather meet in person with Compeer for a real estate loan \u201cbecause it\u2019s more personal and it represents a much longer commitment,\u201d explained Miller.<\/p>\n

\u201cThis is where offering an omnichannel experience is important,\u201d she emphasized.<\/p>\n

While a customer may start a process online, they may want to take the next step in person or talk with a Compeer representative on the phone.<\/p>\n

\u201cYou have to do both [online and in-person] really well,\u201d Kelly said.<\/p>\n

The digital experience is likewise influenced by the consumer expectations we all share, considering most of us today are familiar with online shopping, Kelly explained.<\/p>\n

Mostly, the online experience needs to be dependable and frictionless, whether it\u2019s from the consumer perspective or the farmer perspective.<\/p>\n

Data privacy and security is another aspect that is very important to farmers and customers, noted Miller.<\/p>\n

The combination of Compeer\u2019s \u201chuman element\u201d combined with a focus on building strong relationships and a reputable, trustworthy brand is critical, she said.<\/p>\n

At the same time, Compeer continues to build relationships with industry partners to expand options and offerings for agricultural retailers and farmers.<\/p>\n

In March, Compeer Financial, Growers Edge, and Evergreen Bank Group announced a partnership<\/a> to provide agricultural retailers and manufacturers with in-house financing programs to \u201cincrease wallet share and better serve their grower customers,\u201d according to a press release.<\/p>\n

\u201cIn-house input financing helps retailers and manufacturers retain sales opportunities and valuable data, unlike other lines of credit (like local operating loans), which can be used elsewhere.\u201d<\/p>\n

In addition, \u201cBy empowering agricultural retailers and manufacturers to provide growers with instant financing decisions at competitive rates, the partnership helps growers manage risk and defer payment on new, innovative crop inputs,\u201d stated the release.<\/p>\n

Miller also expects that ag tech developments will usher in new jobs.<\/p>\n

\u201cI think we\u2019ll be creating jobs that don\u2019t even exist today. Our team at Compeer didn\u2019t even exist five years ago.\u201d<\/p>\n

As a WiAT ambassador, Miller wants to bring attention to the role that mentors\u2014both men and women\u2014play over the course of someone\u2019s career.<\/p>\n

According to feedback from the WiAT community, many are interested in mentorships.<\/p>\n

We\u2019re looking forward to having Miller\u2019s help in making progress on this front.<\/p>\n

0<\/span> 1<\/span> 5<\/span> WiAT Ambassador Kelly Miller Shares Her Insights on Ag Tech<\/span> <\/span> <\/span> <\/div>\n
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\t\t\t\t\t\tLara Sowinski is Group Editor for the CropLife Media Group at Meister Media Worldwide. Lara is also Co-Chair of the VISION Conference.
See all author stories here.<\/a> \t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Compeer Financial\u2019s Kelly Miller (left) discusses digital financing in ag and what you should know to grow your retail business with CropLife Editor Lara Sowinski during a Fireside Chat at the 2024 Tech Hub LIVE. Our Women in Ag Tech ambassadors are worth their weight in gold. From the start, they\u2019ve been a source of […]<\/p>\n","protected":false},"author":1,"featured_media":173372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[18689,63185,10844,3788,5937,14371,5107,69323],"dealstore":[],"offerexpiration":[],"class_list":["post-173371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-ambassador","tag-featured-home","tag-insights","tag-kelly","tag-miller","tag-shares","tag-tech","tag-wiat"],"yoast_head":"\nWiAT Ambassador Kelly Miller Shares Her Insights on Ag Tech - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=173371\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WiAT Ambassador Kelly Miller Shares Her Insights on Ag Tech - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Compeer Financial\u2019s Kelly Miller (left) discusses digital financing in ag and what you should know to grow your retail business with CropLife Editor Lara Sowinski during a Fireside Chat at the 2024 Tech Hub LIVE. 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