{"id":173142,"date":"2025-04-06T06:54:11","date_gmt":"2025-04-06T06:54:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/ctvs-mini-walled-gardens-are-holding-back-data-innovation\/"},"modified":"2025-04-06T06:54:11","modified_gmt":"2025-04-06T06:54:11","slug":"ctvs-mini-walled-gardens-are-holding-back-data-innovation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=173142","title":{"rendered":"CTV\u2019s \u2018Mini Walled Gardens\u2019 are Holding Back Data Innovation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>CTV doesn&#8217;t have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts \u2014 sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time when buy-side interest in data-driven CTV products is rising, this is creating a barrier to investment.<\/p>\n<p>In this interview, Rosamilia discusses the trends he&#8217;s seeing in data-driven CTV, and why he would like to see more collaboration on the sell-side. Filmed at New Video Frontiers in London.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/twitter.com\/videoweek\">Twitter<\/a> and <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTV doesn&#8217;t have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts \u2014 sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[65444,11603,19446,2449,11187,1605,69259],"dealstore":[],"offerexpiration":[],"class_list":["post-173142","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-ctvs","tag-data","tag-gardens","tag-holding","tag-innovation","tag-mini","tag-walled"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTV\u2019s \u2018Mini Walled Gardens\u2019 are Holding Back Data Innovation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=173142\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV\u2019s \u2018Mini Walled Gardens\u2019 are Holding Back Data Innovation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"CTV doesn&#8217;t have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts \u2014 sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=173142\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-06T06:54:11+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=173142#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=173142\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"CTV\u2019s \u2018Mini Walled Gardens\u2019 are Holding Back Data Innovation\",\"datePublished\":\"2025-04-06T06:54:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=173142\"},\"wordCount\":121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"CTVs\",\"Data\",\"Gardens\",\"holding\",\"Innovation\",\"Mini\",\"Walled\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=173142#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=173142\",\"url\":\"https:\/\/fivemor.com\/?p=173142\",\"name\":\"CTV\u2019s \u2018Mini Walled Gardens\u2019 are Holding Back Data Innovation - 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