{"id":173049,"date":"2025-04-06T05:45:53","date_gmt":"2025-04-06T05:45:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/glassworks-weaves-beautiful-branding-for-british-arrows-motion-design\/"},"modified":"2025-04-06T05:45:53","modified_gmt":"2025-04-06T05:45:53","slug":"glassworks-weaves-beautiful-branding-for-british-arrows-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=173049","title":{"rendered":"Glassworks Weaves Beautiful Branding for British Arrows – Motion design"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n
\n

Posted
\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tFriday, April 4, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

Standing out in the crowded world of advertising awards is a constant challenge but the 2025 British Arrows do it in style with this elaborate and tasteful CG work from director R\u00fcdiger Kaltenh\u00e4user and the motion crew at Glassworks.<\/p>\n

From the team at Glassworks: \u201cAs the show\u2019s graphics partner, we brought the theme of \u2018Digital Weave\u2019 to life in a way that felt both intricate and delightful to watch. R\u00fcdiger Kaltenh\u00e4user conceptualized a striking flag design that embodied the idea of weaving digital and physical artistry together.
\u00a0<\/p>\n

\n

\n\u201cEvery structure was built using authentic weaving techniques, capturing the nuances of real-life craftsmanship in a digital space.\u201d<\/p>\n<\/blockquote>\n

\u00a0
\u201cDrawing from the base shapes of the British Arrows logo, we developed two distinct weaving techniques \u2013 one for metal and one for thread \u2013 creating an interplay between structure and fluidity. The contrast between these materials became the foundation of the final flag design.<\/p>\n

\u201cInstead of simulating the yarn animation, the team hand-animated each sequence to ensure the motion felt dynamic, and real. Every structure was built using authentic weaving techniques, capturing the nuances of real-life craftsmanship in a digital space.<\/p>\n

\u201cIn terms of process, we first designed a the high-detail 3D flag asset. This served as the backbone of the entire production \u2013 allowing us to break it down, rebuild it, and animate each shot with precision. Once complete, all CG elements were brought together in Nuke.\u201d
\u00a0
\u00a0
\"Glassworks<\/p>\n

\"Glassworks<\/p>\n

\"Glassworks<\/p>\n

\"Glassworks<\/p>\n

\"Glassworks
\u00a0
Client: British Arrows
Managing Director: Lisa Lavender
CD: Michael Lenz<\/p>\n

Production: Glassworks VFX<\/a>
Director: R\u00fcdiger Kaltenh\u00e4user
Lead 3D Artist: Jef Fleurkens
3D Artist: David Wanger, Darren Macpherson, Mateusz Kozlowski, Matt Fletcher
Lead 2D Artist: Nils Crompton
MCR: Natalia Bartyzel, Sean Moran
COO: Duncan Buxton
Head of Production\/EP: Roman Lukyanov
Producer: Rose Harding
Production Coordinator: Aust\u0117ja Ar\u0161tikyt\u0117 <\/p>\n

\t\t\t
\n\t\t
\n<\/rdf><\/p>\n

\t\t\t\"\"\/<\/a><\/p><\/div>\n