{"id":172838,"date":"2025-04-06T03:02:38","date_gmt":"2025-04-06T03:02:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/is-your-website-ai-friendly-the-8-point-checklist-for-keeping-ai-visitors-happy\/"},"modified":"2025-04-06T03:02:38","modified_gmt":"2025-04-06T03:02:38","slug":"is-your-website-ai-friendly-the-8-point-checklist-for-keeping-ai-visitors-happy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=172838","title":{"rendered":"Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<section id=\"pageblock-block_5bf40f06bd1bf7d19083055ed3a6ceb1\" class=\"pageblock js-pageblock pageblock--oms-article-content bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row g-3 g-xl-5 justify-content-center\">\n<div class=\"col-12 col-md-2 col-lg-2 d-none d-md-block\">\n<div class=\"author__image ratio ratio-1x1\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/>                    <\/div>\n<div class=\"author__name small\">By Andy Crestodina<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-9 col-lg-8 col-xxl-7\">\n<div class=\"pageblock-content u-spacing ms-0\">\n<p>Your website isn\u2019t just for human visitors anymore.<br \/>\nAI is already visiting your website.<\/p>\n<p>But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible?<\/p>\n<p>It\u2019s time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, we\u2019ll share a checklist for website AI-readiness. Let\u2019s start by looking at AI as a website visitor.<\/p>\n<p>Actually you have two AI visitors:<\/p>\n<ul>\n<li><strong>AI Bots (Web Crawlers for Model Training)<\/strong><br \/>\nA web crawler that visits huge swaths of the web to gather training data. Unlike a search engine crawler (such as GoogleBot), which gathers data for future retrieval and ranking, the AI crawler (GPTBot) collects and gathers data for both knowledge (more information) and intelligence (greater language and reasoning skills)AI bots probably visited your website yesterday.<\/li>\n<li><strong>AI Agents (Task-Oriented Virtual Visitors)<\/strong><br \/>\nA virtual visitor that uses a virtual browser, keyboard and mouse who is here to complete a task, which could be compiling research for a human decision (build a spreadsheet of possible partners) or actually completing a task (submitting a form, buying a ticket, etc.)These \u201cAgentic models\u201d are young and still a rare occurrence.<\/li>\n<\/ul>\n<p>Your future prospect will ask AI for recommendations, will ask AI to compile research on your industry, will ask AI to tell them more about your brand, and eventually (hopefully) ask AI to get in touch and set up a call. Your website is critical for all of this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51021\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/checklist-ai-friendly.jpg\" alt=\"\" width=\"1000\" height=\"599\" \/>There are lots of AI tools that help human visitors (AI chatbots, search tools, personalization, predictive analytics) but for the next few minutes, <strong>we\u2019re 100% focused on your AI visitors.<\/strong><\/p>\n<p>Here are the issues and actions for an AI-friendly website.<\/p>\n<h3>1. AI visitors can\u2019t tell what you do<\/h3>\n<h4>Answer all the sales questions in detail<\/h4>\n<p>Human visitors move fast, scan past messages and lose patience easily. So we adapt by adding catchy subheads and short bullet lists. We add eye-catching visuals and tight copy. We may leave out details to connect with busy brains.<\/p>\n<p>But the AI will read every word.<\/p>\n<p>Imagine this example\u2026 A facilities manager asks AI for help finding a partner: an <em>API-certified pipe fabrication company in Northeast Ohio that does weekend maintenance on pressurized beverage containers<\/em>. That kind of multi-parameter search doesn\u2019t work well in Google, so they\u2019re using AI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51025 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/vague-text.png\" alt=\"\" width=\"1000\" height=\"520\" \/><\/p>\n<p>What company does the AI recommend? Not the company with the catchy brand message and short little webpages. It recommends the company with all of those details on their website. AI is a research tool that sits between your visitor and your website. Clever copy doesn\u2019t make it smile.<\/p>\n<p>Take a minute to confirm that all of this information is written in straightforward, simple, extractable language, across the key pages on your website.<\/p>\n<ul>\n<li>Every service you offer and which are your specialties<\/li>\n<li>Who you do it for (industries, job titles, company size)<\/li>\n<li>Every geography you work in<\/li>\n<li>All of your credentials, certifications and memberships<\/li>\n<li>Who does the work (number of employees and their credentials)<\/li>\n<\/ul>\n<p>If anything is missing, it\u2019s sometimes possible to fill the gaps with a few edits or new pageblocks. Other times you\u2019ll need to make new pages. You almost certainly need a service page for each of your main offers to be AI optimized.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51030\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/talia.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Talia Wolf, <a href=\"https:\/\/getuplift.co\/\" target=\"_blank\" rel=\"noopener\">GetUplift<\/a><\/h6>\n<p><em>&#8220;You still need human-first content that helps people see themselves on the page. You still need to do the work of messaging and design optimization while ensuring the little details are there too. You need to find the balance between adding the details that truly matter to your audience and what matters to AI. Let\u2019s not go back to the keyword stuffing era.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51029\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/pamela.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Pamela Wilson, <a href=\"http:\/\/www.pamelawilson.com\" target=\"_blank\" rel=\"noopener\">Marketing Advisor<\/a><\/h6>\n<p><em>&#8220;I foresee a new design approach to service and product pages, where human-centric messaging leads, but AI-friendly details follow. Following good rules of visual hierarchy will be crucial so humans aren&#8217;t turned off by a big wall of technical specifications when they land on a page like this.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>Websites are not just experiences for human users. They are data feeds into other systems. Digital teams that understand this know how to build AI accessible websites.<\/p>\n<p>And AIs aren\u2019t just looking at the website. Having an AI-friendly website is important but it\u2019s not the only factor. AIs train on everything.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46891\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/07\/Liza-Adams.png\" alt=\"A woman with short black hair, wearing a dark blazer and smiling, is pictured in a circular frame.\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6><a href=\"https:\/\/www.linkedin.com\/in\/lizaadams\/\" target=\"_blank\" rel=\"noopener\">Liza Adams<\/a>, AI + Executive Advisor<\/h6>\n<p><em>&#8220;Our focus here is the website. However, what AI recommends won&#8217;t be based on what&#8217;s on the company&#8217;s website only. It will form opinions about brands based on every signal it can find: website, publications, social comments, customer reviews, employees reviews, etc. The website is just part of the equation.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h3>2. AI visitors can\u2019t see inside your images<\/h3>\n<h4>Make sure everything is text, not within images<\/h4>\n<p>Websites built for humans often show key information, such as <a href=\"https:\/\/www.orbitmedia.com\/blog\/evidence-webpages\/\">trust seals<\/a>, in images. The page loads, the images render, the human visitor sees them. No problem.<\/p>\n<p>But the AI bot doesn\u2019t look at your pictures. It only reads the text.<\/p>\n<p>If the image is part of the visitor&#8217;s qualification process, it needs to be text, not just an image. Certifications are a good example. You added the badge, but make sure there is a sentence that plainly states that you have that certification. And write a short paragraph that summarizes your credentials on your about page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51016 size-full\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/ai-certified.png\" alt=\"\" width=\"1000\" height=\"500\" \/><\/p>\n<p>Alt text may help, but it is not sufficient. If it\u2019s text on the page, you know the AI will ingest that message.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-47406\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/08\/chris-penn.png\" alt=\"A man with glasses is smiling in this black and white portrait photo.\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Christopher Penn, <a href=\"https:\/\/www.trustinsights.ai\/\" target=\"_blank\" rel=\"noopener\">Trust Insights<\/a><\/h6>\n<p><em>&#8220;The number one thing you can do with your website to make sure it&#8217;s well optimized for AI is to make sure it&#8217;s well optimized for anyone using a screen reader or other visual assistance tool. By that I mean easy to navigate, easy to read, and gets to the point quickly. If I have to scroll through 23 pages of navigation and crap just to get to the content, your website sucks in a visual assistance tool. And that means it also sucks for AI, and for traditional search engines.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h3>3. AI visitors don\u2019t watch your videos<\/h3>\n<h4>Make sure everything in your videos is also in your text<\/h4>\n<p>You have a well-produced company video, which is a key element of <a href=\"https:\/\/www.orbitmedia.com\/blog\/about-page-best-practices-examples\/\">high performing About Us pages<\/a>. It summarizes the company beautifully. Those who watch it learn all the key points quickly.<\/p>\n<p>But the AI might never get that message, because it\u2019s in the video.<\/p>\n<p>The AI bot doesn\u2019t press play, sit back and watch videos. It just reads the page. So if an answer to an important question is in the video but not on the page, just assume that the AI missed it.<\/p>\n<p>All key information from all the videos must also appear on pages as text. It\u2019s good for your AI visitors, but also It\u2019s good for SEO, good for accessibility.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51023\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/in-video-but-not-text.png\" alt=\"\" width=\"1000\" height=\"473\" \/><\/p>\n<p>You can use AI to check this, but you\u2019ll need the transcript of the videos. If they\u2019re on YouTube, look for the \u201cShow transcript\u201d button below the description. If they\u2019re elsewhere, upload them to a tool like Descript. Copy the transcript into a text file, save it as a PDF. Upload that PDFs to your favorite AI, paste in the text of the page and use this prompt.<\/p>\n<blockquote>\n<p>Which of the messages in this video transcript are not also on the webpage?<\/p>\n<\/blockquote>\n<p>It will tell you what text you should add to the page. Put those messages in places where they fit with the messaging hierarchy, important stuff at the top. If you\u2019re lazy, you can have AI write a paragraph that fills in the gaps and then just paste it in at the bottom of the page.<\/p>\n<blockquote>\n<p>Write a paragraph of text that includes all of the key messages that are in the video transcript but not on the page. Include a bullet list and a call to action.<\/p>\n<\/blockquote>\n<p>You can add this as a new page block near the end of the page. This text is mostly for AI training but may also help with accessibility and on-page SEO.<\/p>\n<p>While you\u2019re making your video content AI friendly, take a minute to adjust your YouTube settings so AIs can train directly on your YouTube content. It\u2019s under Settings &gt; Channel &gt; Advanced settings:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51019\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/ai-training-on-videos.png\" alt=\"\" width=\"1000\" height=\"542\" \/><\/p>\n<h3>4. AI can\u2019t get it all in one place<\/h3>\n<h4>Make an \u201cAI disclosure\u201d training page<\/h4>\n<p>Search-friendly websites are AI-friendly websites. But we need to do more to help AI\u2019s learn everything about our brands. One way to do that is to make a page specifically to help the AIs train on your brand.<\/p>\n<p>This page is mostly for bots, not humans, so you can add it to the footer, next to the Privacy Policy and Accessibility Statements. You can call it \u201cAI disclosure\u201d or something similar.<\/p>\n<p>The page is a summary of everything you do in a concise but detailed format. It shows who you work for, why they hire you and what they get. It includes the company profile highlights, the credentials and contact information.<\/p>\n<p>This page can also use schema markup. Schema markup are little tags of code that specify what type of information is being displayed. These tags include things like organization, industry, foundingDate, addressLocality, areaServed, numberOfEmployees, hasCredential, memberOf, etc.<\/p>\n<p>There is weak evidence that AI bots are parsing schema tags. But that doesn\u2019t matter because hybrid AI\/search systems (like Gemini and Perplexity) use search engines and search engines parse schema tags. So schema still matters. And just thinking about all the types of schema can help you make a more comprehensive page.<\/p>\n<p>Here\u2019s a CustomGPT that will get you started with an AI training page: <a href=\"https:\/\/chatgpt.com\/g\/g-67d4875281dc81919a4e453429b08ee5-ai-training-page-generator\" target=\"_blank\" rel=\"noopener\">AI Training Page Generator<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51024\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/training-page-generator.png\" alt=\"\" width=\"1000\" height=\"544\" \/><\/p>\n<p>It\u2019s built to provide a HTML page with schema markup that you can upload to your website and link to from your footer.<\/p>\n<p>For best results, tell it everything about your business, your services and the industries you serve. Add the details that come up during sales conversations. Add all the related services, touch on the outliers. Expand on the descriptions of the services. This is AI-first content.<\/p>\n<h3>5. AI can\u2019t tell how you compare<\/h3>\n<h4>Make a page that compares you to competitors<\/h4>\n<p>Ask your favorite LLM to recommend a company in your category. Who did it recommend?<br \/>\nNow click to see the sources (or ask it for the sources). Where did it get that information?<\/p>\n<p>It often relies on just a few sources. Usually, the sources are directories or list posts. Some of those list posts may be on competitors&#8217; own websites. These are brands recommending themselves. This is AI training spam and unfortunately, it works.<\/p>\n<p>This will likely change. It has to if AI hopes to take market share from Google. But for now, trojan listicles are getting through the gates. Most AIs don\u2019t yet have good counter-spam measures.<\/p>\n<hr \/>\n<table style=\"width: 100%\" border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px;width: 15.1934%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51027\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/andrew.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td style=\"width: 84.2541%\">\n<h6>Andrew Holland, Director of SEO, <a href=\"https:\/\/jbh.co.uk\/\" target=\"_blank\" rel=\"noopener\">JBH<\/a><\/h6>\n<p><em>&#8220;OpenAI hugely underestimates the level of spam the SEO industry can produce at scale.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51020\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/best-expert-seo-agency.png\" alt=\"\" width=\"1000\" height=\"634\" \/><\/p>\n<p>Here\u2019s an example:<\/p>\n<p>A dental supply company makes a page called \u201cTop 10 Dental Supply Companies.\u201d They put themselves at the top. The AI crawls the page and trains on the data. Later, a prospect asks the AI for a recommendation. The AI sees that brand in the training data and it recommends that brand.<\/p>\n<p>We\u2019re talking about <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-seo-how-to-get-ai-mentions\/\">Generative Engine Optimization (GEO)<\/a>, which is about training the AI to mention your brand. There are many factors. If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it.<\/p>\n<p><strong>Not just &#8220;We love us&#8221;<br \/>\n<\/strong>There are good, human-first reasons to make a comparison page. They help your visitors make a good decision. They rank in search for comparison queries. And yes, today they can help train the AIs.<\/p>\n<p>Talia Wolf has an <a href=\"https:\/\/getuplift.co\/high-performing-saas-comparison-pages\/\" target=\"_blank\" rel=\"noopener\">excellent guide on high-performing comparison pages<\/a>. In this example, you can see how a detailed comparison, written as text in complete sentences, may help train the AI on your brand, their brand and the difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51022\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/comparison-page.png\" alt=\"\" width=\"1000\" height=\"559\" \/><\/p>\n<p>To make a comparison page a better AI training page, add a short paragraph that describes your brand as the best option. Use a few keyphrases. Cite your positive reviews as evidence.<\/p>\n<h3>6. AI can\u2019t see all of your content<\/h3>\n<h4>Avoid Javascript-based features<\/h4>\n<p>Fancy UX features may be a problem. They might make content invisible to the AI bot. If there is text that doesn\u2019t appear until a visitor clicks or rolls over with a mouse cursor, you might be hiding details from the AI. Kevin Indig explains:<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51028\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/kevin.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Kevin Indig, <a href=\"https:\/\/www.kevin-indig.com\/\" target=\"_blank\" rel=\"noopener\">Growth Advisor<\/a><\/h6>\n<p><em>&#8220;LLM crawlers generally don\u2019t execute JavaScript\u2014they rely on the initial HTML delivered by your server. This means that if your site depends on client-side JavaScript to load essential content, those elements might be missed by LLM-based crawlers.<\/em><\/p>\n<p><em>There is a chance that LLM crawlers become more sophisticated because Google enforced JS rendering to crawl the search results now, and LLM crawlers heavily lean on Google\/Bing search results to weigh their answers. However, it&#8217;s uncertain at this point, which means that picking the right framework to build your site on can have a big impact on your AI Chatbot visibility.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>Keep your design elements simple. If you have a carousel, accordions, or tabs, modal pop-ups, expandable sections, dropdowns, or dynamic content, ask your web partner if the content is crawlable prior to the interaction.<\/p>\n<p>If your best content is gated or behind a paywall, keep in mind that those messages aren\u2019t training the AI. Move it out if you want to help AIs learn those things about your brand.<\/p>\n<h3>7. Google Analytics isn\u2019t tracking traffic from AI sources separately<\/h3>\n<h4>Create a GA4 exploration to show referrals from AI chatbots<\/h4>\n<p>We use search engines to find answers and do research all the time\u2026<br \/>\nWe use AI chatbots to find answers and do research more and more\u2026<\/p>\n<p>It\u2019s happening more and more all the time. Your future prospect asks AI for recommendations, AI shares a few links, they click and you have a visitor. But where are they in your Analytics? Organic search? Direct? Referral?<\/p>\n<p>The best way to see them all in one place is to make a GA4 exploration. We recently shared <a href=\"https:\/\/www.orbitmedia.com\/blog\/track-ai-traffic-ga4\/\">detailed instructions for tracking referral traffic from AI sources<\/a>. Follow those steps and you\u2019ll see a report like this one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51018\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/ai-traffic-increasing.png\" alt=\"\" width=\"1000\" height=\"551\" \/><\/p>\n<p>It\u2019s not perfect. Visitors who come from AI apps (rather than AI websites in browsers) won\u2019t appear here because they\u2019re \u201cdirect\u201d rather than referral visitors. It\u2019s like analytics gaps from the early days of social media. We\u2019ll have to live with some amount of \u201cdark AI traffic\u201d for now.<\/p>\n<h4>What about tracking AI agents?<\/h4>\n<p>Warning: GA4 does not track AI agents. \u201cAgentic AIs\u201d such as ChatGPT Operator, visit websites on behalf of users using virtual browsers, virtual keyboards and virtual mice. They can gather information, complete forms, make reservations and order pizza. But these AI agents don\u2019t show up in Google Analytics because they don\u2019t accept cookies.<\/p>\n<p>If you tell an AI agent to visit an obscure page on your website, you can see the visit in your Realtime overview (which captures all visits as they happen) but these visits won\u2019t appear in your other reports. These visitors do appear in your log files, where the browser, location and IP address are captured, as with any other visit. Here\u2019s what the log file for <a href=\"https:\/\/platform.openai.com\/docs\/bots\/\" target=\"_blank\" rel=\"noopener\">the ChatGPT agent looks like<\/a>. It\u2019s name is \u201cChatGPT-User\u201d and it visited from Seattle.<\/p>\n<p>Mozilla\/5.0 AppleWebKit\/537.36 (KHTML, like Gecko); compatible; ChatGPT-User\/1.0; +https:\/\/openai.com\/bot<br \/>\nSeattle, United States (SEA)<br \/>\n52.156.77.152<br \/>\nAS (Autonomous System): 8075 &#8211; MICROSOFT-CORP-MSN-AS-BLOCK<\/p>\n<p>The team at Orbit is experimenting with ways to track AI agents, but so far, no luck.<br \/>\nIf we get it working, we\u2019ll let you know.<\/p>\n<p>If you get it working, let us know!<\/p>\n<h3>8. Your contact form isn\u2019t updated for AI<\/h3>\n<h4>Add \u201cAI\u201d as an option to the \u201chow did you find us\u201d question.<\/h4>\n<p>If AI is a source of traffic, do you allow visitors to specify that AI is how they found you? If you have a \u201cHow did you find us?\u201d field on your contact form, adding AI is a quick change.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51015\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/add-ai-to-your-form.png\" alt=\"\" width=\"1000\" height=\"534\" \/><\/p>\n<p>Wil Reynolds added this to <a href=\"https:\/\/www.seerinteractive.com\/contact\" target=\"_blank\" rel=\"noopener\">the contact form on Seer Interactive<\/a> long ago. This allows him to report on the performance of AI as a demand generation channel. The data is astonishing. Even though just 0.8% of the traffic to the website is from AI, <strong>10% of the leads are from AI<\/strong>.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37022\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/09\/wil.png\" alt=\"Wil Reynolds\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>Wil Reynolds, Seer Interactive<\/h6>\n<p><em>&#8220;What we are finding is that selecting an option for ChatGPT in our dropdown not only enables us to track the quality of that lead, we also get an opportunity to ask for the prompts that led them there so we can better understand how the customer thinks of their problem in their own language.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>As usual, Wil is one step ahead of other B2B brands by using AI generated leads to get insights into how his audience prompts.<\/p>\n<p>You may already have leads flowing in from AI sources on your website. Create <a href=\"https:\/\/www.orbitmedia.com\/blog\/track-ai-traffic-ga4\/\">a GA4 exploration with a segment to show AI platforms as referrers<\/a> and you\u2019ll instantly see which AIs are sending traffic and how many form submissions come from those sources.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51017\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/ai-conversions.png\" alt=\"\" width=\"1000\" height=\"459\" \/><\/p>\n<p>But these are human visitors referred to your website by an AI. What about AI agents? What about the ChatGPT Operator?<\/p>\n<p>When the AI agents come visiting, doing research on behalf of your future prospects, they\u2019ll also use the form. <strong>You may have a Captcha tool<\/strong> to stop robots from submitting, but the AT agent is using a virtual browser, keyboard and mouse. The bot-stopping countermeasures are not a problem for AI agents.<\/p>\n<h2>Website requirements in the AI era<\/h2>\n<p>All set! Your website is ready for the AI era. Bots and agents are welcome and successful in helping humans discover your brand and consider your brand as an option.<\/p>\n<p>What about all the traditional human-first website requirements? Are they more relevant? Less relevant?<\/p>\n<p>Websites must do many things. There are at least <a href=\"https:\/\/www.orbitmedia.com\/blog\/website-design-requirements\/\">10 critical web design requirements<\/a>. But are they all still important in the AI era? This reference guide shows the increasing or decreasing importance of the key aspects of websites when the visitor is an AI. These are our best estimates based on our research, our experience and our conversations with experts and AIs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51045\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/04\/Website-Requirements.jpg\" alt=\"\" width=\"1000\" height=\"1756\" \/><\/p>\n<p>Eventually, there will likely be APIs (application programming interfaces) that allow AIs to connect more directly to website content and features through AI-first interfaces. Agents will authenticate (OAuth) and then interact (LangChain) without a browser, keyboard or mouse. But today, there is no API or standard beyond the best practices for AI-friendly websites we\u2019ve listed here.<\/p>\n<p>Of course, marketers have adapted to generative AI. We are watching <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-seo-how-to-get-ai-mentions\/\">the impact of AI on search traffic<\/a>. We are <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-audit-prompts\/\">using AI to improve our web copy<\/a>. But if we don\u2019t have an AI-friendly website, we may miss an important part of the big trend. Think back, in each industry\u2026<\/p>\n<p>The last brand to make a website had a competitive disadvantage.<br \/>\nThe last brand to make their website search-engine friendly had a competitive disadvantage.<br \/>\n<span style=\"font-size: 1.125rem\">The last brand to make their website mobile-friendly had a competitive disadvantage.<br \/>\n<\/span>This is no different.<\/p>\n<p>It may not yet be urgent, but it is inevitable.<br \/>\nIt is never too early to prepare for the future.<\/p>\n<p>Talk to your web partner.<br \/>\nIf they don\u2019t have good answers, <a href=\"http:\/\/www.orbitmedia.com\">find a new website partner<\/a>.<\/p>\n<\/p><\/div>\n<aside class=\"author overflow-hidden\">\n<div class=\"row g-4 align-items-center\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"author__image ratio ratio-1x1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"author__content u-spacing\">\n<h3 class=\"author__name\">Andy Crestodina<\/h3>\n<p>                                    <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\">Andy Crestodina<\/a> is the Co-Founder and CMO of Orbit Media. He&#8217;s an international top-rated keynote speaker and the author of <a href=\"https:\/\/www.orbitmedia.com\/about\/content-chemistry\/\">Content Chemistry: The Illustrated Guide to Content Marketing<\/a>. You can find Andy on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.                                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside><\/div>\n<aside class=\"col-12 col-lg-2 col-xl-1 d-none d-lg-block\">\n<ul class=\"shariff-buttons theme-round orientation-vertical buttonsize-medium\">\n<li class=\"shariff-button facebook\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-friendly-websites%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button twitter\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-friendly-websites%2F&#038;text=Is%20Your%20Website%20AI-Friendly%3F%20The%208-Point%20Checklist%20for%20Keeping%20AI%20Visitors%20Happy\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button linkedin\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-friendly-websites%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button buffer\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/buffer.com\/add?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-friendly-websites%2F&#038;text=Is%20Your%20Website%20AI-Friendly%3F%20The%208-Point%20Checklist%20for%20Keeping%20AI%20Visitors%20Happy\" title=\"Share on buffer\" aria-label=\"Share on buffer\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside><\/div>\n<p>            <span id=\"js-ArticleEnd\"><\/span>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_ce2168f48b7131834bae4fea29978ca9\" class=\"pageblock js-pageblock pageblock--oms-post-feed bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row pageblock-header justify-content-center  \">\n<div class=\"col-12 l-pageblock-header__col\">\n<div class=\"pageblock-content text-center u-spacing\">\n<h3>Wait, more practical insights? Yes, please!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-posts__row row gy-5 gx-md-3 gx-lg-5\">\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-content-strategy\/\" id=\"post-37456\" class=\"card post-37456 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/custom-chatgpts\/\" id=\"post-50779\" class=\"card post-50779 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/prompt-steps-467x234.jpg\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Flowchart titled &quot;How to write a prompt&quot; showing a process: write a draft, ask AI to revise, test it, edit if failed, or finalize if passed.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ranking-for-multiple-keywords\/\" id=\"post-50527\" class=\"card post-50527 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/performance-recommendations-ai-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Graph showing performance ranking trends from Sep 8 to Jan 26. A line chart indicates improvement, with a note reading &quot;Updated with recommendations from AI.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_eb0aa16e363a0c4bf39a6ddbe202f870\" class=\"pageblock js-pageblock pageblock--oms-image-text layout-text-image bg-color-gray\">\n<div class=\"pageblock__inner overflow-hidden\">\n<div class=\"container-fluid\">\n<div class=\"l-image-text__row row g-3 g-lg-5 g-xl-6 justify-content-center align-items-center\">\n<div class=\"l-image-text__col l-image-text__col--text col-12 col-md-10 col-lg-5 order-2 order-lg-0\">\n<div class=\"image-text__content u-spacing\">\n<h2>There is more where this came from&#8230;<\/h2>\n<p class=\"intro-text\">The best content from this blog are available all in one place \u2013 our book. Now on its 7th edition.<\/p>\n<p><strong>Content Chemistry, The Illustrated Handbook for Content Marketing<\/strong>, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the <a href=\"https:\/\/www.amazon.com\/Content-Chemistry-7th-Illustrated-Marketing\/dp\/1732046522\/ref=sr_1_1\" target=\"_blank\" rel=\"noopener\">reviews on Amazon<\/a>.<\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/www.ipgbook.com\/content-chemistry-products-9781732046580.php\" target=\"_blank\" rel=\"noopener\">Buy now direct $29.95<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-image-text__col l-image-text__col--image col-12 col-md-10 col-lg-7 order-1 order-lg-1\">\n<div class=\"image-text__image-wrap image-shadow\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"462\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/11\/content-chemistry-book-quote-850x462.jpg\" class=\"attachment-image-text size-image-text\" alt=\"Book cover of &quot;Content Chemistry&quot; alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.\" \/>                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-friendly-websites\/\">Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy<\/a> appeared first on <a href=\"https:\/\/www.orbitmedia.com\">Orbit Media Studios<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Andy Crestodina Your website isn\u2019t just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? It\u2019s time to ask these questions and review our marketing platforms from this perspective. Today, using our best research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[69136,69135,14380,1868,5172,16044,12827],"dealstore":[],"offerexpiration":[],"class_list":["post-172838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-8point","tag-aifriendly","tag-checklist","tag-happy","tag-keeping","tag-visitors","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=172838\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Andy Crestodina Your website isn\u2019t just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? It\u2019s time to ask these questions and review our marketing platforms from this perspective. 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The 8-Point Checklist for Keeping AI Visitors Happy - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=172838","og_locale":"en_US","og_type":"article","og_title":"Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy - Som2ny Network","og_description":"By Andy Crestodina Your website isn\u2019t just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? It\u2019s time to ask these questions and review our marketing platforms from this perspective. 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