{"id":172699,"date":"2025-04-06T00:59:29","date_gmt":"2025-04-06T00:59:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-68\/"},"modified":"2025-04-06T00:59:29","modified_gmt":"2025-04-06T00:59:29","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-68","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=172699","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Reyes Adds High Noon To Burgeoning California Stable<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApril 4, 2025<\/a><\/span><\/p>\n

Leading beer wholesaler Reyes Beverage Group\u2014part of Reyes Holdings, with annual revenue of $40 billion\u2014continues to build on its fast-growing portfolio of wine and spirits in California, adding Gallo\u2019s High Noon in the Golden State, effective July 1.
High Noon is the largest spirits brand by volume in the U.S., up an estimated 13.5% to just under 25 million cases last year, according to Impact Databank.<\/p>\n

In a statement, Gallo noted, \u201cWe applaud the RNDC California sales team for their hard work to elevate High Noon\u2019s presence in the market over the years. Moving forward, we believe this new route-to-market with Reyes Beverage Group in California will further support the growth potential and ongoing success of the brand. Also, as a result of this change, the RNDC California sales team will be able to dedicate its focus on Gallo\u2019s diverse and robust wine and spirits portfolio.\u201d<\/p>\n

\u201cWe are excited to further strengthen our partnership with Gallo through the distribution of High Noon in California, alongside VMC, Montucky Cold Snacks, Beach Juice, Salt Point, and Pink Whitney malt-based products,\u201d Reyes stated. \u201cWe are confident in our ability to build upon an already solid foundation to further support the growth potential and continued success of the High Noon brand moving forward.\u201d<\/p>\n

Gallo\u2019s partnership with Reyes is part of the wine and spirits giant\u2019s move to build out a portfolio that\u2019s distributed through the beer wholesaler network. \u201cAs the industry continues to evolve, one of the things that we were seeing is how beer wholesalers execute against RTDs, and while we have obviously been successful building High Noon through the wine and spirits network, we were looking at having a second network that was entirely beer-based,\u201d noted Britt West, chief commercial officer, Gallo Wine and Spirits, in an interview with SND last year.

High Noon is just the latest big piece of business that Reyes has added in California. Already this year it has announced it\u2019s onboarding both Tito\u2019s vodka<\/a> and the entire Brown-Forman portfolio<\/a> in the state, which were also previously handled by RNDC. <\/span><\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Gallo<\/a>, High Noon<\/a>, Reyes<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Reyes Adds High Noon To Burgeoning California Stable April 4, 2025 Leading beer wholesaler Reyes Beverage Group\u2014part of Reyes Holdings, with annual revenue of $40 billion\u2014continues to build on its fast-growing portfolio of wine and spirits in California, adding Gallo\u2019s High Noon in the Golden State, effective July 1.High Noon is the largest spirits brand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-172699","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=172699\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - 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