{"id":172574,"date":"2025-04-05T23:08:08","date_gmt":"2025-04-05T23:08:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/shoppers-are-turning-to-ai-chatbots-instead-of-google-heres-why-3\/"},"modified":"2025-04-05T23:08:08","modified_gmt":"2025-04-05T23:08:08","slug":"shoppers-are-turning-to-ai-chatbots-instead-of-google-heres-why-3","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=172574","title":{"rendered":"Shoppers Are Turning to AI Chatbots Instead of Google. Here\u2019s Why"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. <\/p>\n<p>They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. <\/p>\n<p>They also share their side hustle wins and struggles and dissect a few weird niche sites.<\/p>\n<p>If you&#8217;re looking to stay ahead in SEO, content creation, and AI-driven marketing, this episode had plenty of takeaways.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-the-full-episode\">Watch the Full Episode<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Shoppers Are Turning to AI Chatbots Instead of Google. Here\u2019s Why\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bHqFl6_6cgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe loading=\"lazy\" title=\"Shoppers Are Turning to AI Chatbots Instead of Google. Here\u2019s Why\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bHqFl6_6cgE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/p>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-ai-search-is-changing-the-game\">AI Search is Changing the Game<\/h3>\n<p>First, they talk about how Adobe recently released a study analyzing over a trillion visits to U.S. retail sites and surveying 5,000+ consumers to uncover how <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/631352\/ai-search-adobe-analytics-google-perplexity-openai\">AI-powered search<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\n                        <\/g>\n                        <defs>\n                            <clippath id=\"clip0_31_188\">\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\n                            <\/clippath>\n                        <\/defs><\/svg><\/span><\/a> is impacting search behavior, engagement, and online shopping.<\/p>\n<p>Key findings include:<\/p>\n<ul class=\"wp-block-list\">\n<li>1300% increase in AI search referrals during the 2024 holiday season compared to the previous year<\/li>\n<li>2000% jump in AI-driven traffic on Cyber Monday alone<\/li>\n<li>AI search users engage more: 8% longer time on site, 12% more pages browsed, and a 23% lower bounce rate than traditional search users<\/li>\n<li>39% of consumers use AI search for shopping, 55% for research, and 47% for product recommendations<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-why-ai-search-users-are-more-engaged\">Why AI Search Users Are More Engaged<\/h3>\n<p>They talk about how the Adobe study suggests that AI is more effective than traditional search at matching users with content and products they actually want. Several factors contribute to this:<\/p>\n<ul class=\"wp-block-list\">\n<li>AI search engines personalize recommendations based on previous interactions, leading to higher conversion rates and engagement.<\/li>\n<li>Companies are prioritizing AI search experiences, placing AI-generated results prominently, which can siphon off high-intent users before they ever reach traditional search listings.<\/li>\n<li>AI search minimizes ad clutter, making the browsing experience more seamless and trustworthy.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-the-implications-for-content-creators-and-brands\">The Implications for Content Creators and Brands<\/h3>\n<p>As AI search gains traction, brands and publishers must adapt their SEO strategies to stay visible. Jared and Thomas talk about how traditional link-building may become less impactful as AI search engines rely more on brand authority, external signals, and contextual relevance rather than just backlinks and keyword optimization.<\/p>\n<p>To prepare for the shift, they discuss how brands should focus on:<\/p>\n<ul class=\"wp-block-list\">\n<li>Increasing external mentions and citations across the web<\/li>\n<li>Building a strong social media presence and digital PR strategy<\/li>\n<li>Experimenting with AI-focused content formats, such as FAQ-style pages and structured data that AI models can easily interpret<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-google-s-march-2025-core-update\">Google\u2019s March 2025 Core Update<\/h3>\n<p>Next up, they talk about how Google officially launched its <a href=\"https:\/\/www.seroundtable.com\/pre-google-march-2025-core-update-39084.html\">March 2025 Core Update<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a> over a week ago, but the impact has been slower and less volatile than expected. They talk about SEO analyst Barry Schwartz, who notes that while some sites report ranking shifts, it has not been as widespread as previous updates\u2014yet.<\/p>\n<div class=\"ad ad--600x300 ad--custom\">\n<div class=\"ad__unit\">\n                                            <a class=\"ad__unit-link \" href=\"https:\/\/www.nichepursuits.com\/link-whisper-website-deal\" target=\"_blank\" rel=\"nofollow noreferrer\"><\/p>\n<p>                                            <img loading=\"lazy\" decoding=\"async\" class=\"img-full\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\"\/><img decoding=\"async\" class=\"img-full\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" loading=\"lazy\"\/><\/p>\n<p>                                            <\/a>\n                                    <\/div>\n<\/p><\/div>\n<p>However, SEO experts like Glenn Gabe suggest that significant ranking changes may have started before Google officially announced the update. Google maintains that earlier fluctuations were unrelated, but industry insiders suspect they were part of a broader adjustment process.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-will-this-update-reward-high-quality-content\">Will This Update Reward High-Quality Content?<\/h3>\n<p>Google has hinted that it aims to reward creators and original content publishers in 2025. Jared and Thomas discuss trends observed so far:<\/p>\n<ul class=\"wp-block-list\">\n<li>Original news content appears to be gaining rankings. Sites that produce unique, timely reporting have seen an increase in visibility.<\/li>\n<li>Video and multimedia content, especially YouTube, TikTok, and Shorts, are showing up more prominently in search results.<\/li>\n<li>No major penalties have been reported, which is good news for many publishers who suffered from previous updates.<\/li>\n<\/ul>\n<p>While we are still awaiting further shifts, creators should monitor traffic closely and consider adding news-style or video content to future strat<strong>e<\/strong>gies.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-new-ai-models-focus-on-creativity-not-just-raw-power\">New AI Models Focus on Creativity, Not Just Raw Power<\/h3>\n<p>Several major <a href=\"https:\/\/www.theverge.com\/news\/620021\/openai-gpt-4-5-orion-ai-model-release\" target=\"_blank\" rel=\"noreferrer noopener\">AI models have been released recently<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>, including Claude 3.7 Sonnet from Anthropic and GPT-4.5 from OpenAI. Instead of simply pushing for bigger, more powerful models, these updates are focusing on practical applications like creativity, reasoning, and user interaction.<\/p>\n<p>Comparing Claude 3.7 and GPT-4.5:<\/p>\n<ul class=\"wp-block-list\">\n<li>Claude 3.7 excels in creative writing and user interaction. It\u2019s ideal for blog writing, storytelling, and brainstorming content ideas.<\/li>\n<li>GPT-4.5 improves world knowledge and personality refinement, making it better for structured outputs like newsletters and persuasive writing.<\/li>\n<li>Raw computation power is no longer the main focus\u2014these models are optimized for real-world usability rather than just benchmark scores.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-side-hustle-shenanigans\">Side Hustle Shenanigans<\/h3>\n<p>This episode also featured updates on Thomas and Jared\u2019s side hustles, both of which revolve around newsletters but with different strategies.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Jared\u2019s Weekend Growth Newsletter<\/strong> \u2013 Now two years old and approaching 10,000 subscribers, this newsletter focuses on<strong> <\/strong>online business insights. While content creation has become easier with experience, challenges remain, such as maintaining growth and securing sponsorships.<\/li>\n<li><strong>Thomas\u2019s 9 to 5 News<\/strong> \u2013 A local news newsletter focused on the San Francisco Bay Area. With over 3,400 subscribers and a 60% open rate, it generates significant engagement and helps drive traffic to his Bay Area Telegraph website, which is monetized through Mediavine.<\/li>\n<li><strong>Both newsletters demonstrate the power of consistency<\/strong> in building an audience, even if monetization strategies differ.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-the-weird-niche-sites\">The Weird Niche Sites<\/h3>\n<p>Jared and Thomas also highlighted two fascinating niche websites:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/walletburst.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallet Burst<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a><\/strong> \u2013 A site that builds financial calculators tailored for the FIRE (Financial Independence, Retire Early) movement. Instead of relying on traditional content, they focus on tools that provide unique value and rank well in search.<\/li>\n<li><strong><a href=\"https:\/\/quickjewelryrepairs.com\/repair\/untangle-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quick Jewelry Repairs<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a><\/strong> \u2013 A jewelry repair business that offers an unexpected service: professional jewelry untangling. Customers can mail in their tangled necklaces and chains for professional untangling at $15 per item, showcasing how even the smallest niche can be turned into a profitable business.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways-for-content-creators-and-entrepreneurs\">Key Takeaways for Content Creators and Entrepreneurs<\/h3>\n<p>The landscape of online search and content marketing is shifting rapidly:<\/p>\n<ul class=\"wp-block-list\">\n<li>AI search is reducing reliance on traditional SEO and rewarding brands with a strong online presence across various platforms.<\/li>\n<li>Google\u2019s updates continue to evolve, with early signs indicating a preference for news content and multimedia.<\/li>\n<li>New AI models are focusing more on human-like creativity and practical use cases, rather than just raw power.<\/li>\n<\/ul>\n<p>Staying adaptable, testing new content formats, and investing in brand authority will be crucial strategies in 2025.<\/p>\n<style\/>\n<!-- CONTENT END 2 -->\n                    <\/div>\n<p><script type=\"rocketlazyloadscript\">\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '813028392092002');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":172576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[28419,1531,6765,11192,10965],"dealstore":[],"offerexpiration":[],"class_list":["post-172574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-chatbots","tag-google","tag-heres","tag-shoppers","tag-turning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppers Are Turning to AI Chatbots Instead of Google. 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