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Adopting trends can often trigger a question of integrity. Some restaurants steer away from popular options because they don\u2019t align with their brand voice. We\u2019re not here to say that you have to do anything that disrupts your branding, but we believe that every business owner should be aware of the following trends.<\/span><\/p>\n \u00a0When you include more options in your menu, you open your business up to other consumers without disrupting your current base. Any time you have the opportunity to reel in more business, you should pay attention. Whether you attract them or not \u2014 your competitors will.<\/span><\/p>\n \u00a0Sometimes, the easiest way to see what trends are paying off in your community is to look at what your competitors are doing. <\/span>Sure, you don\u2019t want to copy them, and there\u2019s no reason you have to adopt the same trends. <\/span><\/p>\n However, you can learn a lot by watching how their customers respond to the changes they invoke.\u00a0<\/span>If their sudden changes trigger a surge of new customers, then maybe it\u2019s time for you to mix up your menu, too.\u00a0\u00a0<\/span><\/p>\n \u00a0Once you decide you want to branch out, you may have a few dishes you can\u2019t wait to pop on the menu. If these resonate with your current options, they will be an easy sell.\u00a0<\/span><\/p>\n However, if they seem like a stretch, remember that you can always hone them in with the right description. Focus on highlighting ingredients found in your new and current menu options. Situate your guests so they feel comfortable trying your new dishes, or point out the awesome elements that make them unique.\u00a0<\/span><\/p>\n Only you know whether your guests are coming to experiment or chow down on some comfort food, so do what makes the most sense for your business.<\/span><\/p>\n \u00a0These descriptions are also important because more and more guests are checking out virtual menus before visiting restaurants. If you can update your menu online to include the specials you plan to run that day, you may have guests visiting just to try those dishes.<\/span><\/p>\n \u00a0If you\u2019re onboarding new ingredients or health food options, always make sure to advertise those changes online. Most of the customers who have strict dietary needs will check out restaurant menus before visiting to ensure ample options. By adding a few dishes to your menu, you may be able to lure them in and keep your regulars excited.<\/span><\/p>\n \u00a0Some restauranteurs may be wary of adding certain options to their menu because they think they\u2019re part of a trend that will pass. While this can be true from time to time, trends are often here to stay. If anything, they\u2019ll arrive and reign for a few years before losing their crown to another fad, but you could lose out on new customers if you refuse to accommodate these trends.<\/span><\/p>\n \u00a0Moreover, while these trendy items may offer a luxurious option to some consumers, they could be necessary to others. With more and more people struggling with celiac disease or avoiding dairy, alternative options are becoming more and more necessary. <\/span><\/p>\n These options maybe a little more expensive for the restauranteur purchasing them, but customers will happily pay a markup. The important thing is that they remain available for consumers when they need them.<\/span><\/p>\n \u00a0Everyone says they want to eat better, but they rarely do so, given the opportunity. Nevertheless, it\u2019s essential to keep those options open for the right people, and an easy way to win new business is to offer healthier options on your kid\u2019s menu. When parents see that your restaurant has smart options for their children, they will feel more at ease visiting your restaurant more often.<\/span><\/p>\n \u00a0Similarly, by offering fun, healthy options for adults, you may win some new fans. Consider offering \u201csuper\u201d options like tonics, juices, and vitamin-rich beverages. Any opportunity to list \u201csuperfoods\u201d like acai or flaxseed will incentivize your customer\u2019s extra spend. Having a rich list of non-alcoholic drinks besides your usual bar selection will also attract \u201cwellness\u201d lovers.<\/span><\/p>\n \u00a0That being said, if you can design a cocktail menu around options like kombucha, ginger, or turmeric, you may be able to steer your customers away from their usual beer routine. Using quality ingredients, you can elevate your cocktail selection and upsell your traditional spirits and well options.<\/span><\/p>\n \u00a0At the end of the day, if you\u2019re creating \u201ctrendy\u201d options, you\u2019re going to attract \u201ctrendy\u201d people. The good news is that when your food looks great, people will want to post it<\/a>. That means free press for your business and a ton of daily impressions for your brand.<\/span><\/p>\n \u00a0If you want to harness this kind of attention, you may wish to design specials that are irresistibly \u201cpostable.\u201d Whether that means creating an impossible stack of pancakes or a beautiful array of seasonal fruit, your social media connoisseurs will thank you.<\/span><\/p>\n \u00a0Incorporating new trends into your daily menu is an excellent way to rebrand without upending your entire business. When you create daily specials, you get a chance to try out new recipes and gauge your customers\u2019 interest in different fads.\u00a0<\/span><\/p>\n Running a campaign that allows you to either show off those new products or test out a rebrand can be a great way to take this one step further. Many businesses turn to grocery store advertising<\/a> to let their customers know they\u2019re mixing it up.\u00a0<\/span><\/p>\n With the right supermarket advertisement, any restaurant can make a splash in their community and remind their neighbors they mean business.<\/span>\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n The post Restaurant Trends: What to Cash In On and Why<\/a> appeared first on IndoorMedia<\/a>.<\/p>\n\u00a0<\/span>Look Around You<\/span><\/strong><\/h2>\n
\u00a0<\/span>It\u2019s All in the Details<\/span><\/strong><\/h2>\n
\u00a0<\/span>Fad Diets\u00a0<\/span><\/strong><\/h2>\n
\u00a0<\/span>Healthy Options\u00a0<\/span><\/strong><\/h2>\n
\u00a0<\/span>Do It For the Gram\u00a0<\/span><\/strong><\/h2>\n
\u00a0<\/span>How to Get the Word Out\u00a0<\/span><\/strong><\/h2>\n