{"id":171397,"date":"2025-04-04T20:56:38","date_gmt":"2025-04-04T20:56:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/safety-video-hell\/"},"modified":"2025-04-04T20:56:38","modified_gmt":"2025-04-04T20:56:38","slug":"safety-video-hell","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=171397","title":{"rendered":"Safety Video Hell"},"content":{"rendered":"


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November 5, 2019<\/h4>\n

I\u2019ve pretty much had it with the safety demo arms race: the noise, the gimmickry, the hoary attempts at humor. <\/p>\n

The competition has been tight in this mad contest, with various carriers attempting to out-cute one another, setting their briefings to music, using animation, adding celebrity cameos, and so on. Some months ago, Virgin America brought us this unforgettable, five-minute fever-dream.<\/a> We also had this,<\/a> courtesy of Taiwan\u2019s Eva Air. Could anything be worse?<\/p>\n

Oh, yes. In what has to be the most excruciating of all the many efforts, comes the latest from Qatar Airways.<\/a> Yes, we know, the world loves football. Which in no way excuses the skin-crawling awfulness of this production. It\u2019s lifeless, aimless, and very, very long. We have a winner.<\/p>\n

There\u2019s no denying that airline safety briefings are dull. However, setting all of this ornamental gibberish to music or humor, while it might generate a little publicity and a bit of social media buzz, does not<\/em> make it more compelling. It also undermines the purpose of the briefing in the first place. If safety is really the point, the briefing should be taken seriously. Here, you\u2019re watching it for fun \u2014 wow, like, that\u2019s so edgy and interesting and cool \u2014 rather than to learn something that could save your life. The informational aspects of it, many of which are important, are buried in the noise.<\/p>\n

Here\u2019s a better idea: shrink it. The reason people don\u2019t pay attention to the safety demos is because they are too damn long \u2014 a kind of legal fine print come to life. They do contain some important and useful info, but it\u2019s so layered in babble that people tune out and ignore the entire thing. With a pair of shears and some common sense, most of this ornamental gibberish could be trimmed away to create a lucid oration that passengers might actually listen to, and remember something that could save their lives. <\/p>\n

Hit the bullet points and be done with it. No pre-flight demo, be it a video or the old-fashioned \u201clive\u201d version, should be more than about ninety seconds long.<\/p>\n

And, of all the blather that is crammed into the typical briefing, one of the most potentially valuable pieces of instruction is frequently glossed over or is missing entirely: a warning that passengers leave their carry-on items behind during emergency evacuation. In the past few years, we\u2019ve seen several runway evacuations during which passengers came down the escape slides with their roll-aboard bags and other heavy items. I cannot overemphasize how dangerous this is.<\/a> This should be a bold-print, high-emphasis item in any briefing. Instead we get complicated, twenty-step directions on how to use a lifejacket \u2014 as if anybody might remember them. I could also mention that while neither is likely, a runway evacuation is a lot more<\/em> likely than a water landing.<\/p>\n

Flying is a noisy enough experience as it is, and airline passengers are already instructed, talked to, and yelled at enough, from the barrage of public address announcements in the terminals to the various on-board spiels. We don\u2019t also<\/em> need five minutes of singing and ridiculous performance art. I\u2019m all for airlines thinking outside the box and getting creative. We need more of that, frankly. Just not like this.<\/p>\n

\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

November 5, 2019 I\u2019ve pretty much had it with the safety demo arms race: the noise, the gimmickry, the hoary attempts at humor. The competition has been tight in this mad contest, with various carriers attempting to out-cute one another, setting their briefings to music, using animation, adding celebrity cameos, and so on. Some months […]<\/p>\n","protected":false},"author":1,"featured_media":171398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[15030,417,1236],"dealstore":[],"offerexpiration":[],"class_list":["post-171397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-hell","tag-safety","tag-video"],"yoast_head":"\nSafety Video Hell - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=171397\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Safety Video Hell - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"November 5, 2019 I\u2019ve pretty much had it with the safety demo arms race: the noise, the gimmickry, the hoary attempts at humor. 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