{"id":171141,"date":"2025-04-04T17:17:37","date_gmt":"2025-04-04T17:17:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/will-the-google-reddit-marriage-work-much-longer\/"},"modified":"2025-04-04T17:17:37","modified_gmt":"2025-04-04T17:17:37","slug":"will-the-google-reddit-marriage-work-much-longer","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=171141","title":{"rendered":"Will the Google\/Reddit Marriage Work Much Longer?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. <\/p>\n<p>Plus, they share updates on their side hustles and wrap things up with a couple of truly weird\u2014but fascinating\u2014niche websites.<\/p>\n<p>Let\u2019s get into it.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-the-full-episode\">Watch the Full Episode<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Will the Google\/Reddit Marriage Work Much Longer?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/6H8phdsdZ5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe loading=\"lazy\" title=\"Will the Google\/Reddit Marriage Work Much Longer?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/6H8phdsdZ5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/p>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-reddit-s-stock-swings-and-google-dependency\">Reddit&#8217;s Stock Swings and Google Dependency<\/h2>\n<p>Reddit recently went public, and while the IPO looked strong at first glance, there&#8217;s a growing concern that Reddit\u2019s success is too <a href=\"https:\/\/finance.yahoo.com\/news\/reddits-success-may-inextricably-tied-080601219.html?guccounter=1\" target=\"_blank\" rel=\"noreferrer noopener\">closely tied to Google search traffic<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\n                        <\/g>\n                        <defs>\n                            <clippath id=\"clip0_31_188\">\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\n                            <\/clippath>\n                        <\/defs><\/svg><\/span><\/a>.<\/p>\n<p><strong>Key points:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Reddit has a licensing deal with Google, and its post-IPO traffic growth is heavily influenced by logged-out users coming from Google.<\/li>\n<li>Logged-out users don\u2019t engage with Reddit the same way logged-in users do. They\u2019re less active, less profitable, and more transient.<\/li>\n<li>While Reddit\u2019s logged-in user base has grown by 27%, its logged-out user traffic has surged by 51%.<\/li>\n<li>This dependence on Google traffic is causing volatility in Reddit\u2019s stock price. Shares have swung from $80 to over $220 and back down to under $100.<\/li>\n<li>Analysts outside of SEO are beginning to notice the unsustainable nature of growth built on search engine referrals.<\/li>\n<li>Reddit\u2019s COO Jen Wong described the relationship with Google as \u201csymbiotic,\u201d but even she acknowledged the \u201cchop\u201d involved in managing it.<\/li>\n<\/ul>\n<p><strong>Why it matters:<\/strong> For content creators and digital entrepreneurs, Reddit\u2019s situation mirrors what many have experienced: a reliance on Google that can feel like a blessing and a curse. The lesson? Diversify your traffic sources if you want long-term stability.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-sends-strong-signals-about-scaled-content\">Google Sends Strong Signals About Scaled Content<\/h2>\n<p>At a recent industry event, Google\u2019s Danny Sullivan made it clear: <a href=\"https:\/\/www.searchenginejournal.com\/google-on-scaled-content-its-going-to-be-an-issue\/543308\/\" target=\"_blank\" rel=\"noreferrer noopener\">scaled content<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>\u2014whether AI-generated or not\u2014is firmly in their crosshairs.<\/p>\n<p><strong>Here\u2019s what we learned:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Google updated its Quality Rater Guidelines to warn against low-value, mass-produced content.<\/li>\n<li>Sullivan emphasized that it\u2019s not just AI content under scrutiny\u2014human-generated scaled content can also be considered problematic.<\/li>\n<li>One of his clearest quotes: <em>\u201cWe don&#8217;t really care how you&#8217;re doing this scaled content&#8230; it\u2019s going to be an issue.\u201d<\/em><\/li>\n<li>The goal is to promote content with originality and real value, not just content produced for search traffic.<\/li>\n<\/ul>\n<p><strong>Thomas\u2019s take:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>He believes Google has used Reddit as a stopgap for UGC while developing its own ability to better surface authentic content.<\/li>\n<li>Google appears to be preparing for a broader crackdown, especially now that its AI-generated SERP summaries reduce its incentive to send traffic to others producing similar low-value content.<\/li>\n<li>This may follow the same pattern as their past updates\u2014starting with small hints, then hitting hard later in the year.<\/li>\n<\/ul>\n<p><strong>What this means for creators:<\/strong> You can\u2019t just generate content at scale and expect long-term rankings. The strategy moving forward is clear: focus on originality, usefulness, and real user engagement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-phony-comforts-of-ai-optimism-debate\">The \u201cPhony Comforts of AI Optimism\u201d Debate<\/h2>\n<p>Journalist Ed Zitron published a long-form article criticizing what he sees as <a href=\"https:\/\/www.wheresyoured.at\/optimistic-cowardice\/\" target=\"_blank\" rel=\"noreferrer noopener\">blind optimism around AI<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>. He argues that the tech is overhyped and lacks real-world application and profitability.<\/p>\n<p><strong>The article\u2019s key claims:<\/strong><\/p>\n<div class=\"ad ad--600x300 ad--custom\">\n<div class=\"ad__unit\">\n                                            <a class=\"ad__unit-link \" href=\"https:\/\/www.nichepursuits.com\/link-whisper-website-deal\" target=\"_blank\" rel=\"nofollow noreferrer\"><\/p>\n<p>                                            <img loading=\"lazy\" decoding=\"async\" class=\"img-full\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\"\/><img decoding=\"async\" class=\"img-full\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" loading=\"lazy\"\/><\/p>\n<p>                                            <\/a>\n                                    <\/div>\n<\/p><\/div>\n<ul class=\"wp-block-list\">\n<li>Many AI benchmarks are flawed.<\/li>\n<li>The business case for AI is shaky.<\/li>\n<li>AI&#8217;s real-world value is overestimated and propped up by media and speculative investment.<\/li>\n<\/ul>\n<p><strong>Thomas\u2019s rebuttal:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>There\u2019s a clear distinction between the AI <em>industry<\/em> and AI as a <em>technology<\/em>.<\/li>\n<li>Even if AI companies are struggling to monetize, the technology is already transforming industries\u2014writing, design, medicine, accounting, and more.<\/li>\n<li>Most people don\u2019t realize they\u2019re using AI daily\u2014whether through tools like Photoshop or voice-to-text transcription.<\/li>\n<li>Productivity gains are real, even if they&#8217;re underreported because workers don\u2019t always disclose how AI is helping them behind the scenes.<\/li>\n<\/ul>\n<p><strong>Jared\u2019s perspective:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Adoption is uneven, but the direction is clear.<\/li>\n<li>In some sectors, AI isn\u2019t even discussed yet, while in others, it\u2019s central to the workflow.<\/li>\n<li>As the tech becomes more embedded, industries like construction and local services may soon catch up.<\/li>\n<\/ul>\n<p>This section was one of the more spirited debates in recent episodes, and it\u2019s worth a listen if you\u2019re curious about AI\u2019s true place in the modern workforce.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-side-hustle-updates-amazon-influencer-and-medium\">Side Hustle Updates: Amazon Influencer and Medium<\/h2>\n<p>Jared&#8217;s starts by sharing his progress with the Amazon Influencer Program:<\/p>\n<ul class=\"wp-block-list\">\n<li>March earnings were just over $1,000, flat from February.<\/li>\n<li>He published 40 videos in March, bouncing back after a slower February.<\/li>\n<li>Conversion rates dropped significantly compared to last year, despite consistent video quality.<\/li>\n<li>Possible explanation: Amazon may have changed how it calculates conversions.<\/li>\n<li>Still bullish on the program\u2014especially as spring products ramp up.<\/li>\n<\/ul>\n<p>Thomas talks about his latest progress on Medium:<\/p>\n<ul class=\"wp-block-list\">\n<li>Earned $1,703 on Medium in March, up from $807 in February.<\/li>\n<li>Focused on getting stories <em>boosted<\/em> or <em>featured<\/em>\u2014manual human curation is now essential.<\/li>\n<li>Published 8 stories, up from 3 in January.<\/li>\n<li>Leaning into newsletter content as the source for Medium stories to save time.<\/li>\n<li>Emphasizes Medium\u2019s continuing value\u2014not just for Partner Program earnings, but also for SEO, lead gen, and brand building.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-weird-niche-sites-of-the-week\">Weird Niche Sites of the Week<\/h2>\n<p>Jared goes first, with <a href=\"https:\/\/postsecret.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Post Secret<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>A community art project started in 2004 where people mail in anonymous postcards with secrets.<\/li>\n<li>Site only posts 10 secrets per week, creating a strong sense of scarcity.<\/li>\n<li>Spawned six books, a touring exhibit, and a cult following.<\/li>\n<li>Still draws significant traffic and backlinks.<\/li>\n<li>Feels especially relevant in today\u2019s digital world\u2014raw, emotional, user-generated content that AI can\u2019t replicate.<\/li>\n<\/ul>\n<p>Thomas shares the site he found: <a href=\"https:\/\/www.rentthechicken.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rent the Chicken<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Yes, you can rent chickens. And coops.<\/li>\n<li>For around $800 per season, families can try backyard chicken farming without long-term commitment.<\/li>\n<li>The site connects renters with local chicken providers across North America.<\/li>\n<li>Earns through rentals and affiliate commissions (e.g., Grubbly Farms).<\/li>\n<li>Demonstrates a quirky but growing niche, especially amid rising egg prices.<\/li>\n<li>Thomas, a chicken owner himself, praised the concept as a smart response to a real consumer trend.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts<\/h2>\n<p>This episode was a mix of market analysis, content strategy insights, and a few laughs from the world of niche websites. The central theme? Whether it\u2019s Google updates, AI debates, or volatile traffic, creators need to stay adaptive, strategic, and diversified.<\/p>\n<p>Tune in for the full episode if you haven\u2019t already\u2014there\u2019s a lot more nuance and data behind every segment.<\/p>\n<style\/>\n<!-- CONTENT END 2 -->\n                    <\/div>\n<p><script type=\"rocketlazyloadscript\">\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '813028392092002');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[63612,6443,4336,418],"dealstore":[],"offerexpiration":[],"class_list":["post-171141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-googlereddit","tag-longer","tag-marriage","tag-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will the Google\/Reddit Marriage Work Much Longer? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=171141\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will the Google\/Reddit Marriage Work Much Longer? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=171141\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-04T17:17:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/1743755902232.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=171141#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=171141\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Will the Google\/Reddit Marriage Work Much Longer?\",\"datePublished\":\"2025-04-04T17:17:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=171141\"},\"wordCount\":1095,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=171141#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/1743755902232.jpg\",\"keywords\":[\"GoogleReddit\",\"Longer\",\"Marriage\",\"Work\"],\"articleSection\":[\"Affiliate Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=171141#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=171141\",\"url\":\"https:\/\/fivemor.com\/?p=171141\",\"name\":\"Will the Google\/Reddit Marriage Work Much Longer? 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