Cartvertising, IndoorMedia\u2019s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity!<\/p>\n
\u00a0<\/p>\n
Shopping cart advertising is an affordable, high-profile means for local businesses to advertise, build trust, and create brand recognition. Combined with our blend of targeting, repetition, and exposure, it\u2019s an easy decision to invest in Cartvertising today. Read on to learn why Cartvertising is so effective and how to get started.<\/p>\n
How Cartvertising Brands Your Business<\/strong><\/h2>\n![\"Repetition](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/repetition.svg\"\/)
![\"Repetition](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/repetition.svg\")
<\/h3>\nRepetition\u00a0<\/strong><\/h3>\nThe more frequently a consumer sees your brand, the more likely they are to remember and call on your business when they need your services. This isn\u2019t just a theory. Repetition, also called effective frequency, is the number of times a person must see an ad before he or she takes action.<\/p>\n
\u00a0<\/p>\n
As far back as 1885, Thomas Smith wrote in his guide,\u00a0Successful Advertising<\/em><\/a>,<\/em> that customers needed to see an ad twenty times before purchasing a product. While that seems a bit extreme today, it is generally accepted that the more frequently an ad is seen, the better your results.\u00a0<\/a><\/p>\n\u00a0<\/p>\n
With shopping cart advertising<\/a>, every trip that a potential customer takes to the grocery store results in another opportunity to cement your brand in their mind. When a customer grabs a cart from the holding area, places something in the basket, or walks by another shopper, your ad is in plain sight.<\/p>\n\u00a0<\/p>\n
Statistically, the primary shopper of a household visits the store an average of 1.7 times per week. That means your message is reinforced more than 80 times throughout the year!<\/p>\n
This crazy amount of repetition is one of the highlights of choosing shopping carts as your vehicle for in-store supermarket advertising<\/a>.<\/p>\n![\"Targeting](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/targeting.svg\"\/)
![\"Targeting](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/targeting.svg\")
<\/h3>\nTargeting\u00a0<\/strong><\/h3>\nTo be profitable, advertising needs to reach the right potential customers. Narrowing your ad\u2019s distribution to your most valuable customer base is called \u2018targeting,\u2019 and it\u2019s especially important for local businesses.<\/p>\n
\u00a0<\/p>\n
Grocery stores naturally cater to a localized demographic.\u00a0When people shop for groceries,\u00a0they usually visit stores within 3 miles of their homes. For\u00a0advertisers, this provides a\u00a0great opportunity to build your brand\u00a0in front of a\u00a0local audience in\u00a0the same\u00a0area where your most likely customers live.<\/p>\n
\u00a0<\/p>\n
For example, a Real Estate Agent can target new homebuyers in a particular neighborhood by displaying their ads in the grocery stores located within 3 miles of that neighborhood.<\/p>\n
Furthermore, if your audience extends past a neighborhood or two, supermarket advertising supports regional or even national targeting! So you\u2019re sure to reach your audience no matter where they live, work, or shop.<\/p>\n
![\"Exposure](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/glasses.svg\"\/)
![\"Exposure](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/10\/glasses.svg\")
<\/h3>\nExposure<\/strong><\/h3>\nHow your ad is delivered and presented to customers is called exposure. Exposure makes all the difference when it comes to keeping (or losing) your audience\u2019s attention.<\/p>\n
\u00a0<\/p>\n
Think about annoying website pop-up ads and how their brash presentation makes you want to click away immediately. This intrusive exposure is comparable to finding take-out menus stuffed under your windshield or running into an all too aggressive employee pestering you to come to their kiosk in the mall.<\/p>\n
\u00a0<\/p>\n
Grocery store advertising<\/a>, on the other hand,\u00a0is un-intrusive. Rather than interrupting customers, you\u2019re just inviting them to shop while they\u2019re already shopping! Shopping cart ads are placed directly where consumers look: the literal vessel of their shopping experience. This placement ensures that your brand is front and center during their entire grocery store trip without pestering or annoying them.<\/p>\n\u00a0<\/p>\n
Moreover, most grocery stores do everything they can to set a relaxing mood so customers stay in the store as long as possible. In doing so, they ensure that the average shopper is spending about 47 minutes in the store every time they visit.<\/p>\n
\u00a0<\/p>\n
With shoppers spending this long in stores just inches from your advertisement, it\u2019s guaranteed that your ad will make an impression on them. This constant, subliminal messaging cements your name in the shopper\u2019s mind. So when they see your Facebook ad or hear your radio spot they\u2019ll think, \u201cOh, I know them!\u201d<\/p>\n
\u00a0<\/p>\n
When looking to build brand and reputation, critical elements for trust, this kind of obvious but not intrusive exposure makes Cartvertising one of the smartest moves your company can make.<\/p>\n
\u00a0<\/p>\n
![\"todd](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/03\/Todd-Denkmann-KW-Testimonial.jpg\"\/)
![\"todd](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2018\/03\/Todd-Denkmann-KW-Testimonial.jpg\")
<\/p>\n
Is Cartvertising Right for my Business? <\/strong><\/h2>\nOne of the best benefits of supermarket advertising is that you receive an implied endorsement from the grocery store chain. Because consumers look to grocery stores as a pillar of the community, they often assume that the shopping cart advertisers are hand-picked by the store. This \u201csuccess by association\u201d goes a long way, especially for small businesses looking to develop a strong, respected brand.<\/p>\n
Even though the store does not hand-select their advertisers, supermarket chains are<\/em><\/strong> selective about the types of businesses they allow to advertise in their stores. The ad is a reflection of the grocery chain itself, and only professional businesses in respected industries make the cut.<\/p>\n\u00a0<\/p>\n
Businesses that are a good fit for the Cartvertising program include, but are not limited to:<\/p>\n
\u00a0<\/p>\n
If you don\u2019t fit into one of these categories, not to worry! We have\u00a0thousands of happy customers\u00a0that come from a wide range of industries.<\/p>\n
If you\u2019re not sure whether your business is a great fit, contact your Local Marketing Consultant for a free consultation.<\/a><\/strong><\/p>\nHow to Get Started with Cartvertising <\/strong><\/h2>\nIt\u2019s easy; Cartvertising Marketing Consultants will walk you through every stage of the process.<\/p>\n
\n- Assess Your Market<\/li>\n
- Choose Placement and Percentage<\/li>\n
- Design Your Ad<\/li>\n
- Monitor Results<\/li>\n<\/ol>\n
\u00a0<\/p>\n
Assess Your Market<\/h3>\n
The key to a successful advertising campaign is setting a strong foundation. Before all else, we will identify where your ideal customers are located, assess your competition, and determine the grocery stores in your service area that will give you the best competitive edge. IndoorMedia partners with over 70% of major grocery chains in the USA and Canada. We\u2019re sure there\u2019s a grocery store near you that reaches your target market.<\/p>\n
\u00a0<\/p>\n
Cart Placement & Percentage<\/h3>\n
There are two primary locations to purchase Cartvertising ads.<\/p>\n
\u00a0<\/p>\n
Baby Seat Ads<\/strong><\/h4>\nThese ads are displayed on billboards mounted to the backrest of the baby seat. Both sides are available for ad placements and can be broken down into several options for purchase. Depending on the portion of the baby seat that is purchased, you will also select the percentage of carts where the ads will be installed.<\/p>\n
![\"Baby](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2020\/09\/Cart_FrontAd_SampleImage_2-2-300x182.png\"\/)
![\"Baby](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2020\/09\/Cart_FrontAd_SampleImage_2-2-300x182.png\")
<\/p>\n
Nose Ads<\/strong><\/h4>\nThese ads are displayed on billboards mounted to the very front of the shopping cart. Ads installed on the Nose can appear on the inside, outside, or both sides. They are purchased by number of inserts, and are available in 60 or 120 approximate insert counts.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
![\"Nose](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2020\/09\/Cart_NoseAd_SampleImage-2-300x182.png\"\/)
![\"Nose](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2020\/09\/Cart_NoseAd_SampleImage-2-300x182.png\")
<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Not all placements will available at every grocery store. Make sure to check with your local IndoorMedia Marketing Consultant to determine what is available in your area.<\/a><\/strong><\/p>\n\u00a0<\/p>\n
Design Your Ad<\/strong><\/h3>\nOur in-house graphic designers will work with you to create a beautiful, eye-catching ad.<\/p>\n
So, what makes a good Cartvertising ad? For starters, keep it simple\u2014stick to one obvious message. The goal is to make a strong first impression that shoppers will remember, so avoid cluttering your ad with too many selling points. If everything stands out, nothing will stand out. Instead, highlight one central message that will stick in the shopper\u2019s mind.<\/p>\n
\u00a0<\/p>\n
Ideally, your ad should answer these five questions.<\/p>\n
\n- What is my business\u2019s name?<\/li>\n
- What do we do?<\/li>\n
- Where are we located?<\/li>\n
- How can you contact us?<\/li>\n
- What makes my business special?<\/li>\n<\/ol>\n
\u00a0<\/p>\n
<\/h3>\nRepetition\u00a0<\/strong><\/h3>\nThe more frequently a consumer sees your brand, the more likely they are to remember and call on your business when they need your services. This isn\u2019t just a theory. Repetition, also called effective frequency, is the number of times a person must see an ad before he or she takes action.<\/p>\n
\u00a0<\/p>\n
As far back as 1885, Thomas Smith wrote in his guide,\u00a0Successful Advertising<\/em><\/a>,<\/em> that customers needed to see an ad twenty times before purchasing a product. While that seems a bit extreme today, it is generally accepted that the more frequently an ad is seen, the better your results.\u00a0<\/a><\/p>\n\u00a0<\/p>\n
With shopping cart advertising<\/a>, every trip that a potential customer takes to the grocery store results in another opportunity to cement your brand in their mind. When a customer grabs a cart from the holding area, places something in the basket, or walks by another shopper, your ad is in plain sight.<\/p>\n\u00a0<\/p>\n
Statistically, the primary shopper of a household visits the store an average of 1.7 times per week. That means your message is reinforced more than 80 times throughout the year!<\/p>\n
This crazy amount of repetition is one of the highlights of choosing shopping carts as your vehicle for in-store supermarket advertising<\/a>.<\/p>\n<\/h3>\nTargeting\u00a0<\/strong><\/h3>\nTo be profitable, advertising needs to reach the right potential customers. Narrowing your ad\u2019s distribution to your most valuable customer base is called \u2018targeting,\u2019 and it\u2019s especially important for local businesses.<\/p>\n
\u00a0<\/p>\n
Grocery stores naturally cater to a localized demographic.\u00a0When people shop for groceries,\u00a0they usually visit stores within 3 miles of their homes. For\u00a0advertisers, this provides a\u00a0great opportunity to build your brand\u00a0in front of a\u00a0local audience in\u00a0the same\u00a0area where your most likely customers live.<\/p>\n
\u00a0<\/p>\n
For example, a Real Estate Agent can target new homebuyers in a particular neighborhood by displaying their ads in the grocery stores located within 3 miles of that neighborhood.<\/p>\n
Furthermore, if your audience extends past a neighborhood or two, supermarket advertising supports regional or even national targeting! So you\u2019re sure to reach your audience no matter where they live, work, or shop.<\/p>\n
<\/h3>\nExposure<\/strong><\/h3>\nHow your ad is delivered and presented to customers is called exposure. Exposure makes all the difference when it comes to keeping (or losing) your audience\u2019s attention.<\/p>\n
\u00a0<\/p>\n
Think about annoying website pop-up ads and how their brash presentation makes you want to click away immediately. This intrusive exposure is comparable to finding take-out menus stuffed under your windshield or running into an all too aggressive employee pestering you to come to their kiosk in the mall.<\/p>\n
\u00a0<\/p>\n
Grocery store advertising<\/a>, on the other hand,\u00a0is un-intrusive. Rather than interrupting customers, you\u2019re just inviting them to shop while they\u2019re already shopping! Shopping cart ads are placed directly where consumers look: the literal vessel of their shopping experience. This placement ensures that your brand is front and center during their entire grocery store trip without pestering or annoying them.<\/p>\n\u00a0<\/p>\n
Moreover, most grocery stores do everything they can to set a relaxing mood so customers stay in the store as long as possible. In doing so, they ensure that the average shopper is spending about 47 minutes in the store every time they visit.<\/p>\n
\u00a0<\/p>\n
With shoppers spending this long in stores just inches from your advertisement, it\u2019s guaranteed that your ad will make an impression on them. This constant, subliminal messaging cements your name in the shopper\u2019s mind. So when they see your Facebook ad or hear your radio spot they\u2019ll think, \u201cOh, I know them!\u201d<\/p>\n
\u00a0<\/p>\n
When looking to build brand and reputation, critical elements for trust, this kind of obvious but not intrusive exposure makes Cartvertising one of the smartest moves your company can make.<\/p>\n
\u00a0<\/p>\n
<\/p>\n
Is Cartvertising Right for my Business? <\/strong><\/h2>\nOne of the best benefits of supermarket advertising is that you receive an implied endorsement from the grocery store chain. Because consumers look to grocery stores as a pillar of the community, they often assume that the shopping cart advertisers are hand-picked by the store. This \u201csuccess by association\u201d goes a long way, especially for small businesses looking to develop a strong, respected brand.<\/p>\n
Even though the store does not hand-select their advertisers, supermarket chains are<\/em><\/strong> selective about the types of businesses they allow to advertise in their stores. The ad is a reflection of the grocery chain itself, and only professional businesses in respected industries make the cut.<\/p>\n\u00a0<\/p>\n
Businesses that are a good fit for the Cartvertising program include, but are not limited to:<\/p>\n
\u00a0<\/p>\n
If you don\u2019t fit into one of these categories, not to worry! We have\u00a0thousands of happy customers\u00a0that come from a wide range of industries.<\/p>\n
If you\u2019re not sure whether your business is a great fit, contact your Local Marketing Consultant for a free consultation.<\/a><\/strong><\/p>\nHow to Get Started with Cartvertising <\/strong><\/h2>\nIt\u2019s easy; Cartvertising Marketing Consultants will walk you through every stage of the process.<\/p>\n
\n- Assess Your Market<\/li>\n
- Choose Placement and Percentage<\/li>\n
- Design Your Ad<\/li>\n
- Monitor Results<\/li>\n<\/ol>\n
\u00a0<\/p>\n
Assess Your Market<\/h3>\n
The key to a successful advertising campaign is setting a strong foundation. Before all else, we will identify where your ideal customers are located, assess your competition, and determine the grocery stores in your service area that will give you the best competitive edge. IndoorMedia partners with over 70% of major grocery chains in the USA and Canada. We\u2019re sure there\u2019s a grocery store near you that reaches your target market.<\/p>\n
\u00a0<\/p>\n
Cart Placement & Percentage<\/h3>\n
There are two primary locations to purchase Cartvertising ads.<\/p>\n
\u00a0<\/p>\n
Baby Seat Ads<\/strong><\/h4>\nThese ads are displayed on billboards mounted to the backrest of the baby seat. Both sides are available for ad placements and can be broken down into several options for purchase. Depending on the portion of the baby seat that is purchased, you will also select the percentage of carts where the ads will be installed.<\/p>\n
<\/p>\n
Nose Ads<\/strong><\/h4>\nThese ads are displayed on billboards mounted to the very front of the shopping cart. Ads installed on the Nose can appear on the inside, outside, or both sides. They are purchased by number of inserts, and are available in 60 or 120 approximate insert counts.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Not all placements will available at every grocery store. Make sure to check with your local IndoorMedia Marketing Consultant to determine what is available in your area.<\/a><\/strong><\/p>\n\u00a0<\/p>\n
Design Your Ad<\/strong><\/h3>\nOur in-house graphic designers will work with you to create a beautiful, eye-catching ad.<\/p>\n
So, what makes a good Cartvertising ad? For starters, keep it simple\u2014stick to one obvious message. The goal is to make a strong first impression that shoppers will remember, so avoid cluttering your ad with too many selling points. If everything stands out, nothing will stand out. Instead, highlight one central message that will stick in the shopper\u2019s mind.<\/p>\n
\u00a0<\/p>\n
Ideally, your ad should answer these five questions.<\/p>\n
\n- What is my business\u2019s name?<\/li>\n
- What do we do?<\/li>\n
- Where are we located?<\/li>\n
- How can you contact us?<\/li>\n
- What makes my business special?<\/li>\n<\/ol>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
With shopping cart advertising<\/a>, every trip that a potential customer takes to the grocery store results in another opportunity to cement your brand in their mind. When a customer grabs a cart from the holding area, places something in the basket, or walks by another shopper, your ad is in plain sight.<\/p>\n \u00a0<\/p>\n Statistically, the primary shopper of a household visits the store an average of 1.7 times per week. That means your message is reinforced more than 80 times throughout the year!<\/p>\n This crazy amount of repetition is one of the highlights of choosing shopping carts as your vehicle for in-store supermarket advertising<\/a>.<\/p>\n To be profitable, advertising needs to reach the right potential customers. Narrowing your ad\u2019s distribution to your most valuable customer base is called \u2018targeting,\u2019 and it\u2019s especially important for local businesses.<\/p>\n \u00a0<\/p>\n Grocery stores naturally cater to a localized demographic.\u00a0When people shop for groceries,\u00a0they usually visit stores within 3 miles of their homes. For\u00a0advertisers, this provides a\u00a0great opportunity to build your brand\u00a0in front of a\u00a0local audience in\u00a0the same\u00a0area where your most likely customers live.<\/p>\n \u00a0<\/p>\n For example, a Real Estate Agent can target new homebuyers in a particular neighborhood by displaying their ads in the grocery stores located within 3 miles of that neighborhood.<\/p>\n Furthermore, if your audience extends past a neighborhood or two, supermarket advertising supports regional or even national targeting! So you\u2019re sure to reach your audience no matter where they live, work, or shop.<\/p>\n How your ad is delivered and presented to customers is called exposure. Exposure makes all the difference when it comes to keeping (or losing) your audience\u2019s attention.<\/p>\n \u00a0<\/p>\n Think about annoying website pop-up ads and how their brash presentation makes you want to click away immediately. This intrusive exposure is comparable to finding take-out menus stuffed under your windshield or running into an all too aggressive employee pestering you to come to their kiosk in the mall.<\/p>\n \u00a0<\/p>\n Grocery store advertising<\/a>, on the other hand,\u00a0is un-intrusive. Rather than interrupting customers, you\u2019re just inviting them to shop while they\u2019re already shopping! Shopping cart ads are placed directly where consumers look: the literal vessel of their shopping experience. This placement ensures that your brand is front and center during their entire grocery store trip without pestering or annoying them.<\/p>\n \u00a0<\/p>\n Moreover, most grocery stores do everything they can to set a relaxing mood so customers stay in the store as long as possible. In doing so, they ensure that the average shopper is spending about 47 minutes in the store every time they visit.<\/p>\n \u00a0<\/p>\n With shoppers spending this long in stores just inches from your advertisement, it\u2019s guaranteed that your ad will make an impression on them. This constant, subliminal messaging cements your name in the shopper\u2019s mind. So when they see your Facebook ad or hear your radio spot they\u2019ll think, \u201cOh, I know them!\u201d<\/p>\n \u00a0<\/p>\n When looking to build brand and reputation, critical elements for trust, this kind of obvious but not intrusive exposure makes Cartvertising one of the smartest moves your company can make.<\/p>\n \u00a0<\/p>\n One of the best benefits of supermarket advertising is that you receive an implied endorsement from the grocery store chain. Because consumers look to grocery stores as a pillar of the community, they often assume that the shopping cart advertisers are hand-picked by the store. This \u201csuccess by association\u201d goes a long way, especially for small businesses looking to develop a strong, respected brand.<\/p>\n Even though the store does not hand-select their advertisers, supermarket chains are<\/em><\/strong> selective about the types of businesses they allow to advertise in their stores. The ad is a reflection of the grocery chain itself, and only professional businesses in respected industries make the cut.<\/p>\n \u00a0<\/p>\n Businesses that are a good fit for the Cartvertising program include, but are not limited to:<\/p>\n \u00a0<\/p>\n If you don\u2019t fit into one of these categories, not to worry! We have\u00a0thousands of happy customers\u00a0that come from a wide range of industries.<\/p>\n If you\u2019re not sure whether your business is a great fit, contact your Local Marketing Consultant for a free consultation.<\/a><\/strong><\/p>\n It\u2019s easy; Cartvertising Marketing Consultants will walk you through every stage of the process.<\/p>\n \u00a0<\/p>\n The key to a successful advertising campaign is setting a strong foundation. Before all else, we will identify where your ideal customers are located, assess your competition, and determine the grocery stores in your service area that will give you the best competitive edge. IndoorMedia partners with over 70% of major grocery chains in the USA and Canada. We\u2019re sure there\u2019s a grocery store near you that reaches your target market.<\/p>\n \u00a0<\/p>\n There are two primary locations to purchase Cartvertising ads.<\/p>\n \u00a0<\/p>\n These ads are displayed on billboards mounted to the backrest of the baby seat. Both sides are available for ad placements and can be broken down into several options for purchase. Depending on the portion of the baby seat that is purchased, you will also select the percentage of carts where the ads will be installed.<\/p>\n These ads are displayed on billboards mounted to the very front of the shopping cart. Ads installed on the Nose can appear on the inside, outside, or both sides. They are purchased by number of inserts, and are available in 60 or 120 approximate insert counts.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Not all placements will available at every grocery store. Make sure to check with your local IndoorMedia Marketing Consultant to determine what is available in your area.<\/a><\/strong><\/p>\n \u00a0<\/p>\n Our in-house graphic designers will work with you to create a beautiful, eye-catching ad.<\/p>\n So, what makes a good Cartvertising ad? For starters, keep it simple\u2014stick to one obvious message. The goal is to make a strong first impression that shoppers will remember, so avoid cluttering your ad with too many selling points. If everything stands out, nothing will stand out. Instead, highlight one central message that will stick in the shopper\u2019s mind.<\/p>\n \u00a0<\/p>\n Ideally, your ad should answer these five questions.<\/p>\n \u00a0<\/p>\n<\/h3>\nTargeting\u00a0<\/strong><\/h3>\n
<\/h3>\nExposure<\/strong><\/h3>\n
<\/p>\nIs Cartvertising Right for my Business? <\/strong><\/h2>\n
How to Get Started with Cartvertising <\/strong><\/h2>\n
\n
Assess Your Market<\/h3>\n
Cart Placement & Percentage<\/h3>\n
Baby Seat Ads<\/strong><\/h4>\n
<\/p>\nNose Ads<\/strong><\/h4>\n
<\/p>\nDesign Your Ad<\/strong><\/h3>\n
\n
![\"Cartvertising](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2021\/03\/Social_Testimonial-Post.jpg\"\/)
![\"Cartvertising](\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2021\/03\/Social_Testimonial-Post.jpg\")
<\/p>\n