Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?<\/p>\n
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While it can vary greatly, 70% of responses are generated by the 2nd to 4th email of a sales sequence, according to recent data<\/a>, and the odds of landing an in-person conversation goes up with each touchpoint after that.<\/p>\n That means that following up and having a strategy for your sales outreach is critical. One email simply isn\u2019t enough. That said, it would take a ton of extra time to track each new lead and email them at the appropriate times.<\/p>\n Luckily, sales automation makes this a lot easier, and there\u2019s a great tool that empowers your sales team to save time and create consistency in their outreach: HubSpot sequences. Not only do these allow you to automate email tasks, but they provide personalization tools and performance tracking, empowering your sales team to focus on the tasks that make the most impact.<\/p>\n Need help setting up sequences, or optimizing your HubSpot to better grow your business? Learn about our HubSpot services<\/a>, or read about the basics of HubSpot<\/a>.<\/p>\n Contents<\/strong>:<\/p>\n HubSpot sequences are a set of tools in the Sales Hub that allow you to automate much of your sales process \u2014 more specifically, to automate messages to your prospects, saving you time in your sales outreach. HubSpot sequences They integrate with your existing inbox and make it easy to personalize and send emails quickly. Sequences are only available in Sales Pro and Sales Enterprise so far.<\/p>\n HubSpot sequences allow you to:<\/p>\n You can automatically unenroll contacts<\/a><\/span> from the sequence<\/a> when they complete the desired action, like booking a meeting or replying to your email, so you can avoid sending excessive emails as contacts move down your funnel. (These triggers to unenroll contacts cannot be turned off, but can be edited).<\/p>\n HubSpot sequences are a great way to automate and optimize your sales emails \u2014 but not at the cost of personalization, which is what makes all the difference. It\u2019s also a great opportunity to get these emails out of individual sales reps\u2019 inboxes and into a place where you can track and monitor each email\u2019s success (and then optimize it for better results).<\/p>\n Automation tends to require some upfront time investment to get everything set up, but once the systems are in place, you may be shocked at how much time you save on mundane tasks.<\/p>\n Sequences can look different depending on your goal. You might have a sequence dedicated to introducing prospects to your company, an engagement sequence to share valuable content and build rapport, or a conversion sequence to get them to sign up for a consultation call.\u00a0<\/p>\n Here\u2019s a sample of a basic HubSpot sequence that incorporates all three of those:<\/p>\n This type of sequence can provide a personalized experience for your prospects while automating some of the more tedious tasks your sales team deals with.<\/p>\n Newer HubSpot users often confuse workflows<\/a> and sequences in the platform. Both tools feature automation tasks, such as nurturing leads<\/a>, automating tedious sales, or notifying team members of timely information. Here are some key differences between them.<\/p>\n HubSpot Sequences vs Workflows:<\/strong><\/p>\n HubSpot Sequences<\/strong><\/span><\/p>\n<\/td>\n HubSpot Workflows<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n Used by<\/strong><\/p>\n<\/td>\n Used by sales teams to establish a connection with a lead through a series of follow-ups<\/p>\n<\/td>\n Used by marketers (or in some companies, by customer service teams)<\/p>\n<\/td>\n<\/tr>\n Great for<\/strong><\/p>\n<\/td>\n Closing deals on qualified leads<\/p>\n<\/td>\n Nurturing new leads in earlier stages of buyer journey<\/p>\n<\/td>\n<\/tr>\n Level of personalization<\/strong><\/p>\n<\/td>\n Highly targeted content for the individual<\/p>\n<\/td>\n Content customized more broadly to the audience segment<\/p>\n<\/td>\n<\/tr>\n Contacts enter by<\/strong><\/p>\n<\/td>\n Contacts manually enrolled in the sequence, 1 to 50 at a time<\/p>\n<\/td>\n Contacts enter workflows automatically from activities like website signups, field property changes, etc.<\/p>\n<\/td>\n<\/tr>\n Typical number of contacts<\/strong><\/p>\n<\/td>\n Small number of qualified contacts<\/p>\n<\/td>\n Larger number of contacts<\/p>\n<\/td>\n<\/tr>\n Ending the process<\/strong><\/p>\n<\/td>\n Contact unenrolled after they reply to an email, or book a call<\/p>\n<\/td>\n Contacts exit upon finishing workflow, or other custom triggers<\/p>\n<\/td>\n<\/tr>\n Type of content<\/strong><\/p>\n<\/td>\n Lighter on media and style, more text focused<\/p>\n<\/td>\n Stylized and image-rich emails<\/p>\n<\/td>\n<\/tr>\n Contacts have been assigned to a salesperson?<\/strong><\/p>\n<\/td>\n Yes: a 1-1 relationship has been established<\/p>\n<\/td>\n No: contacts are typically earlier in the buyer journey<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \u00a0<\/p>\n To get you a better grasp of these differences, check out this video explaining when you might want to use each:<\/p>\n\n
What are HubSpot sequences?<\/h2>\n
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![\"Statistic](\"https:\/\/simplestrat.com\/hubfs\/Stat-1_HubSpot-Sequences.png\")
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\n <\/a>\n<\/div>\nHubSpot sequence example<\/h2>\n
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Consider a few examples of when you might use HubSpot sequences<\/h3>\n
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Difference between a workflow and a sequence in HubSpot<\/h2>\n
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