{"id":170084,"date":"2025-04-04T01:18:45","date_gmt":"2025-04-04T01:18:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/5-ways-to-win-new-customers-for-your-salon\/"},"modified":"2025-04-04T01:18:45","modified_gmt":"2025-04-04T01:18:45","slug":"5-ways-to-win-new-customers-for-your-salon","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=170084","title":{"rendered":"5 Ways to Win New Customers For Your Salon"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Whether you\u2019re a new salon or a household name, everyone has slow days. While some salon owners might close or focus on prep and maintenance during these times, there are plenty of ways to get customers in the door.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember that the easiest way to win new customers is through solid marketing. You may be the best in your field, but without a strong advertising campaign \u2014 how will new customers learn about you?\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Create \u201cFree Service\u201d Cards\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Most small businesses run promotions to incentivize new transactions. Plus, everyone loves a freebie. While it\u2019s not always easy to run a BOGO in a salon, try to imagine what services you can offer for free or at a terrific discount.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t push yourself too far outside of your means, as advertising a service below cost may hurt your business or devalue your brand. Instead, focus on the little things that you can share with your customers to make their day.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, can your salon offer a complimentary bang trim with a free consultation? If you\u2019re looking to lure in more men, can you provide free neck trims?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Either of these specials is strong enough to get a customer to come check out your salon, where they might not have without a promotion. To run this deal, design a new card wherever you get your business cards with your salon and special\u2019s details.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Be sure to print and explain that the special can only be redeemed on Mondays, Wednesdays, or whatever your slow days are. You wouldn\u2019t want someone stumbling in for a free bang trim when you\u2019re flooded with walk-ins on a Saturday.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Find\u00a0<\/span><em><span data-preserver-spaces=\"true\">New<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0Customers<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">When you\u2019re trying to win new business for your salon, one of the best things you can do is reach out to your new neighbors. Create a flier that you can slip into the mailboxes of new arrivals because they\u2019re going to need help finding a salon.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Putting your name out there makes you more likely to win their business and establish your salon as a local favorite. After reading your flier, they\u2019ll begin to build <a href=\"https:\/\/www.indoormedia.com\/blog\/build-your-brand-online\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">brand recognition<\/a> once they drive by your salon or see your ads over other mediums.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The easiest way to do this is to meet with an apartment manager or a local neighborhood\u2019s HOA. In some towns, you may even be able to speak with your <a href=\"https:\/\/norfolkareachamber.com\/welcome-bags\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\">Chamber of Commerce<\/a>. They can tell you more about how to create \u201cwelcome packets\u201d for your new neighbors.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Each of these parties can tell you who else is advertising in these welcome packets, so you can get a sense of what kind of promotion to run. Remember that this audience is one of the easiest to win and retain, so you\u2019re going to want to offer an unbeatable deal.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Grocery Store Advertising\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Another way to impress customers, new and old, is to meet them where they shop. Running a supermarket advertisement through programs like <a href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">coupon-receipt advertising<\/a> is a great start, as this allows you to print your ad on the back of grocery store register tape.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This means that you\u2019ll save on print and ink costs and be able to send every single shopper home with your advertisement. With thousands of people visiting grocery stores each week, you will see a ton of impressions on your ad and should keep track of how many coupons end up getting redeemed.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the best things about <a href=\"https:\/\/www.indoormedia.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">grocery store advertising<\/a> is that it allows for hyper-local targeting. Because grocery stores typically pull customers in from a three-mile radius of the store, they allow small business owners to \u201ctarget\u201d people who live near their business.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moreover, grocery store advertising can also promote your salon as a local option, as it\u2019s such a community-oriented medium. This is all part of why supermarket advertisements remain a valuable medium today, especially for small business owners.\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Remember to Advertise to\u00a0<\/span><em><span data-preserver-spaces=\"true\">Everyone<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">When the fall rolls around, many salons will see plenty of \u201cback to school\u201d bookings. This can be a competitive time, as everyone will run specials to vie for the teen market.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That being said, trying to find a way to win this business throughout the year can provide better daily security for your brand. Consider running an \u201cafter-school\u201d special on your slow days, where kids can get a discounted haircut. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Otherwise, you can always run a \u201cbuddy\u201d promotion, where customers who bring in a friend are both eligible for 25% off.\u00a0 <\/span><span data-preserver-spaces=\"true\">This is great for parents because it means that the carpoolers can all get their hair cut in one swoop.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember that while these \u201cclients\u201d are certainly younger, they\u2019re no less picky. Many will be even more \u201ctrend\u201d conscious than older customers, and staying up to date for these appointments is a must.\u00a0 <\/span><span data-preserver-spaces=\"true\">If you can impress one of these kids, then they\u2019ll insist on coming back and probably end up bringing their siblings or neighbors with them.\u00a0\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Get Involved\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Keep an eye out for community events where you can donate your services or show up and show out! While it\u2019s probably not cost-effective to run a booth at every event, don\u2019t be afraid to go big for the causes you find important.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once you become familiar with the teams who run these events in your town, you may be asked to join in on the next event before you even hear about it!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">More than anything, these fairs, dinners, or celebrations are a great way to get your face out there and promote your brand. When you set yourself in the middle of your community, you\u2019re sure to get some attention and meet new people who will remember your face. Then, the next time they\u2019re looking for a salon, hopefully, they\u2019ll have your card on hand and call.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Otherwise, imagine their surprise when they stumble in for a walk-in appointment and see you there to greet them! The more recognizable you are in your community, the easier and easier it will get to win new business.\u00a0<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a new salon or a household name, everyone has slow days. While some salon owners might close or focus on prep and maintenance during these times, there are plenty of ways to get customers in the door.\u00a0 Remember that the easiest way to win new customers is through solid marketing. You may be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":170085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[44479,11717,8689,8023,4666],"dealstore":[],"offerexpiration":[],"class_list":["post-170084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-coupon-advertising","tag-customers","tag-salon","tag-ways","tag-win"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Win New Customers For Your Salon - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=170084\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Win New Customers For Your Salon - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a new salon or a household name, everyone has slow days. 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