{"id":169742,"date":"2025-04-03T20:32:09","date_gmt":"2025-04-03T20:32:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-66\/"},"modified":"2025-04-03T20:32:09","modified_gmt":"2025-04-03T20:32:09","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-66","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=169742","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Drinks Trade Urges Talks After U.S. Tariff Announcement<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApril 3, 2025<\/a><\/span><\/p>\n

Drinks industry groups in the U.S. and abroad are urging negotiations aimed at defusing trade tensions following yesterday\u2019s announcement of broad U.S. tariffs imposed on countries both large and small. Speaking from the White House Rose Garden yesterday afternoon the president unveiled a 10% standard tariff across the board, as well as higher levies on specific trading partners, including a 20% tariff on goods from the European Union.<\/span><\/p>\n

While well shy of the 200% tariff the U.S. had previously threatened on European Union beverage alcohol products, the 20% charge is an unwelcome development for imported wine and spirits, hitting key categories like Italian, French, and Spanish wines along with Cognac and other E.U. spirits. The U.K. will be under a lower levy of 10%. The French federation of wine and spirits exporters (FEVS) expects the move to reduce U.S. sales by 20%.<\/p>\n

The E.U. tariff in particular will put further pressure on the U.S. imported wine segment, in which depletions declined 3.3% to just under 65 million cases last year, according to Impact Databank. Italy and France are the two largest imported wine segments in the U.S., and Spain, Germany, and Portugal are also among the top 10. Other key import regions like New Zealand, Australia, Chile, and Argentina will face a 10% tariff.<\/p>\n

\u201cWe\u2019ve been through this before,\u201d said Laurent Delaunay, president of the Burgundy Wine Board (BIVB). \u201cDuring his first term, Donald Trump imposed a 25% tariff in 2019 on still wines in bottles, as part of the Boeing-Airbus trade dispute. The effect was immediate: our exports to the U.S. plummeted by 15% in volume in 2020, leading to a 22% drop in revenue.\u201d<\/p>\n

Retaliatory tariffs in other countries could heighten trade barriers for U.S. exports as well. \u201cToday\u2019s announcement of new tariffs will only make it harder for American wineries to regain access to Canada, by far our most important export market,\u201d said Robert Koch, president of The Wine Institute. \u201cIn early March, Canada cleared its shelves of all U.S. wine and continues to block its sale. As this dispute drags on, it is creating economic instability at a time when the industry is already under significant pressure.\u201d<\/p>\n

The Wine Institute added that \u201cwine, unlike manufactured goods, is a unique agricultural product and should not be targeted in trade disputes unrelated to the sector. Retaliatory tariffs not only harm U.S. wine producers but also stall growth and innovation across the entire wine sector.\u201d<\/p>\n

\u201cWe urge President Trump to liberate the U.S. spirits sector from these tariff disputes by negotiating deals that get us back to fair and reciprocal zero-for-zero tariffs for spirits products,\u201d said Chris Swonger, president and CEO of DISCUS. For context, DISCUS noted that \u201cnearly 86% of U.S. spirits exports ($2.1 billion) go to countries that eliminated tariffs on U.S. spirits. In exchange, the U.S. opened its market for imported spirits by eliminating tariffs. As a result, approximately 98% of spirits imported into the U.S. originate from countries that have eliminated tariffs on U.S. spirits exports.\u201d<\/p>\n

In the first Trump administration, a dispute over aluminum and steel led the E.U. to impose a 25% retaliatory tariff on American whiskey, which resulted in a 20% sales drop, from $552 million to $440 million (2018-2021). \u201cDuring the last three years that the tariffs have been suspended,\u201d DISCUS added, \u201cAmerican whiskey exports to the E.U. surged nearly 60%, climbing from $439 million in 2021 to $699 million in 2024.\u201d<\/p>\n

Separately, the U.S. administration also imposed a 25% levy on canned beer imports yesterday. That move will hit large Mexican beer brands like Modelo Especial, Corona, Pacifico (all part of the Constellation Brands range), Tecate, and Dos Equis (both imported by Heineken). Constellation now counts around 80% of sales from its beer portfolio, propelled by its large and growing Mexican stable of brands.\u2014Daniel Marsteller<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Imported Table Wine Market In the U.S.<\/strong>
<\/strong>(millions of 9-liter case depletions)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Origin1<\/sup><\/th>\n2023<\/th>\n2024E<\/th>\nPercent
Change2<\/sup><\/th>\n<\/tr>\n
Italy<\/td>\n22.81<\/td>\n21.85<\/td>\n-4.2%<\/td>\n<\/tr>\n
France<\/td>\n12.86<\/td>\n12.42<\/td>\n-3.4%<\/td>\n<\/tr>\n
New Zealand<\/td>\n7.66<\/td>\n7.67<\/td>\n0.2%<\/td>\n<\/tr>\n
Australia<\/td>\n6.56<\/td>\n6.50<\/td>\n-2.2%<\/td>\n<\/tr>\n
Chile<\/td>\n3.85<\/td>\n3.84<\/td>\n-0.2%<\/td>\n<\/tr>\n
Argentina<\/td>\n3.75<\/td>\n3.43<\/td>\n-8.4%<\/td>\n<\/tr>\n
Spain<\/td>\n3.24<\/td>\n3.13<\/td>\n-3.5%<\/td>\n<\/tr>\n
Portugal<\/td>\n2.07<\/td>\n2.03<\/td>\n-2.0%<\/td>\n<\/tr>\n
Germany<\/td>\n1.65<\/td>\n1.58<\/td>\n-4.3%<\/td>\n<\/tr>\n
South Africa<\/td>\n0.75<\/td>\n0.72<\/td>\n-3.8%<\/td>\n<\/tr>\n
Other Origins<\/td>\n1.88<\/td>\n1.79<\/td>\n-5.1%<\/td>\n<\/tr>\n
Total Imported
Table Wine3<\/sup><\/th>\n		67.16<\/td>\n64.95<\/td>\n-3.3%<\/td>\n<\/tr>\n<\/tbody>\n
1 Includes some domestic table wine sourced from overseas.
2 Based on unrounded data.
3 Addition of columns may not agree due to rounding.
Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Tariffs<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Drinks Trade Urges Talks After U.S. Tariff Announcement April 3, 2025 Drinks industry groups in the U.S. and abroad are urging negotiations aimed at defusing trade tensions following yesterday\u2019s announcement of broad U.S. tariffs imposed on countries both large and small. Speaking from the White House Rose Garden yesterday afternoon the president unveiled a 10% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-169742","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=169742\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Drinks Trade Urges Talks After U.S. Tariff Announcement April 3, 2025 Drinks industry groups in the U.S. and abroad are urging negotiations aimed at defusing trade tensions following yesterday\u2019s announcement of broad U.S. tariffs imposed on countries both large and small. 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