It really doesn\u2019t matter which email marketing service you choose<\/strong>\u2013there\u2019s a learning curve no matter what, they all do most of the same things, and it\u2019s relatively easy to switch between them. <\/p>\n Sure, some are better <\/em>for different situations, experience levels, goals, and types of businesses. <\/p>\n But I encourage you to pick one, learn it, start growing your list, and get really good at email marketing<\/strong> before worrying too much about the specific service. <\/p>\n You can start a list, sink your teeth into automations, nurture subscribers, and all that with any of the email marketing services below. However, there might be better places for you to start, depending on where you\u2019re at and what you\u2019re doing. <\/p>\n Here are my top recommendations:<\/strong><\/p>\n All of them let you create newsletters, organize your subscribers, set up basic automations, and build multi-email flows. The main differences between them are their target market, the user interface, and level of complexity<\/strong>. <\/p>\n Constant Contact<\/a> is a really great place to start<\/strong> if you have never used an email marketing service before. It\u2019s been around forever and a very popular choice for beginners for a reason\u2013it\u2019s easy to use, the interface is intuitive, and it offers plenty of room to grow<\/strong>. <\/p>\n Eventually, you\u2019ll want to switch to something more powerful. But it\u2019s more than enough to learn and get started. <\/p>\n It\u2019s drag-and-drop builder<\/strong> comes with hundreds of templates<\/strong> you can use to design newsletters, welcome emails, and anything else you\u2019d like to send. Plus, you can build sign up forms<\/strong> and embed them on your site in a few clicks. <\/p>\n Constant contact has all the basic elements<\/strong> you need to start capturing emails, sending regular updates, and getting comfortable. All at it\u2019s most affordable level so you can keep costs low while you figure things out. <\/p>\n When you\u2019re ready, you can set up basic welcome sequences and automated drip campaigns<\/strong> plus monitor the results of your actions. From open an click through rate to detailed info on individual subscribers, you\u2019ll start to learn what works and what doesn\u2019t. <\/p>\n On more expensive plans, Constant Contact offers generative AI, basic A\/B testing tools, pre-built or custom automations, SMS marketing, and advanced segmentation. <\/strong><\/p>\n There are three plans for you to choose from\u2014Lite (starts at $12 per month), Standard (starts at $35 per month), and Premium (starts at $80 per month). The cheapest plan is more than enough to get you started.<\/strong> <\/p>\n Like most email marketing platforms, the amount you pay depends on the size of your list and the number of emails you send per month. <\/p>\n MailerLite<\/a> offers all the basics\u2013an email designer, sign up forms, pop-ups, and basic automations<\/strong>. But what really makes it a great choice for small and local businesses looking to stay in touch with their customers is that it\u2019s free for up to 12,000 monthly emails and 1,000 contacts<\/strong>. <\/p>\n You\u2019ll probably be able to stay on the free plan for quite some time, especially if you\u2019re sending a low volume. <\/p>\n The interface is about as easy at it gets, which is perfect for busy owners or non-marketing pros. The software walks you through everything the first time<\/strong>, so you truly don\u2019t have to know anything about email marketing to send your first email. It\u2019s simple, straightforward, and free from any unnecessary clutter. <\/p>\n The email templates are simple, but sophisticated<\/strong>. There\u2019s even a built-in website and landing page builder<\/strong> if you don\u2019t yet have a website. <\/p>\n Everything I\u2019ve mentioned so far is available for free. <\/p>\n On paid plans, you unlock more monthly sends<\/strong>, the ability to sell digital products<\/strong> (perfect for restaurants and service providers), and multivariate testing<\/strong> so you can understand more about what your readers react to. <\/p>\n Paid plans start at $9 per month for up to 500 subscribers. <\/p>\n Omnisend<\/a> exists specifically for ecommerce. Other platforms reserve ecommerce functionality for their expensive plans, but Omnisend offers them at every level. In fact, Omnisend gives you every single feature it offers on every plan, including the free one<\/strong>. <\/p>\n Instead of gatekeeping features, plans are based on the number of emails you send per month\u20132x your list, 12x your list, or unlimited. <\/p>\n Like the others, Omnisend includes sign up forms, popups, landing pages, segmenting, an email designer, and automated flows<\/strong>. But it goes beyond and lets you connect your online store<\/strong> to embed products, promotions, offer personalized product recommendations<\/strong>, and even leverage conditional content blocks<\/strong> that change for each subscriber based on certain conditions. <\/p>\n The platform also combines push notifications, email, and SMS<\/strong> into one solution so you can build powerful automated sales funnels that reach your potential customers wherever they are. <\/p>\n The automation builder is one of the more powerful ones on the list. You can set up split automations<\/strong> that do different things based on different actions, segment your list by purchasing stage<\/strong>, and truly make your systems as complex as you\u2019d like<\/strong>. Automations and segmenting are entirely unlimited across the board, even on the free plan. <\/p>\n If building your own flows sounds overwhelming, don\u2019t worry. Omnisend offers pre-made templates<\/strong> for things like cart abandonment, birthdays, order confirmations, shipping updates, and delivery notifications.<\/p>\n The free plan works for small lists with fewer than 250 contacts and 500 monthly emails. Paid plans start at $16 per month. <\/p>\n It\u2019s not often you get to have two (or three) departments working in the same software. But Brevo<\/a>\u2018s trying to change that with a full suite of marketing, sales, and live chat solutions<\/strong> that sync seamlessly with one another. <\/p>\n Brevo\u2019s email marketing solution offers all the same functionality you\u2019d expect\u2013email templates, an easy editor, automations, segmenting, A\/B testing, and analytics. <\/strong>You also get unlimited contacts on every plan\u2013the limiting factor is the number of emails you send per month. <\/p>\n It\u2019s a pretty run-of-the-mill option by itself. There\u2019s nothing wrong with it, but there\u2019s nothing that really wows us, either. <\/p>\n The true magic happens when you bring Brevo\u2019s sales platform into the fold. It lets sales teams collect lead information<\/strong> from your email list and send them down a sales pipeline<\/strong>. They\u2019ll be able to manage basic tasks, take notes, see what other agents have done, sync communications into one inbox, schedule meetings, set up their own automations<\/strong>, and track sales from start to finish. <\/p>\n It really simplifies the entire marketing to sales handoff<\/strong>. <\/p>\n On top of that, you can also embed a live chat widget<\/strong> onto your website to grow your list and fill your sales pipeline even faster. <\/p>\n The best part is that there are free versions of all three solutions<\/strong> so you can try them before you spend anything. You can also pay for one, but use the free version for the others to keep costs low until you need to upgrade. <\/p>\n Paid email marketing plans start at $25 per month for up to 20,000 emails per month.<\/p>\n Campaigner<\/a> is perfect for an experienced solo marketer or team that\u2019s outgrown other email marketing services.<\/strong> If you want more power and you\u2019re hitting roadblock after roadblock with your current provider, this is the solution for you. <\/p>\n It\u2019s got a pretty steep learning curve, but it\u2019s not so advanced that it requires any development skills.<\/p>\n Built on top of a powerful automation engine<\/strong>, Campaigner makes it possible to slice and dice your list<\/strong> in virtually any way you could ever want to, create the most advanced and long-term automated workflows<\/strong>, and stay on top of full customer journeys<\/strong>. You can also leverage advanced personalization with geo location, custom fields purchasing behavior,<\/strong> and more. <\/p>\n There\u2019s even a built-in validation feature<\/strong> that makes sure your workflows are error free before hitting send. <\/p>\n If you\u2019d like, you can bring automated SMS messages into your workflows<\/strong> for even more powerful and personalized messaging. <\/p>\n Campaigners A\/B testing, reporting, and analytics are also nothing to scoff at. In fact, it\u2019s A\/B testing platform is one of the most advanced, letting you split test subject lines, sending email address, dynamic content, send times, and more<\/strong>. <\/p>\n As your list grows, Campaigners list cleaning tool<\/strong> will make sure you avoid delivery problems and maintain your sending reputation so you don\u2019t have to worry about a thing. <\/p>\n Email only plans start at $59 per month for up to 5,000 contacts. Email and SMS plans start at $104 per month. <\/p>\n A list of several thousand doesn\u2019t have to cost a lot. Constant Contact charges $75 per month, Omnisend charges $44 per month, and Campaigner charges $59 per month. <\/p>\n With AWeber<\/a>, it\u2019s only $30 per month for up to 2,500 contacts<\/strong>\u2013nearly 2x cheaper. <\/p>\n It\u2019s been around for a very long time and is one of the more traditional email marketing platforms on our list. You\u2019ll get landing pages, reusable themes, sign up forms, automations, segmenting, email templates, split testing, and all the basics you\u2019d expect<\/strong>. <\/p>\n While it does have push notifications, you won\u2019t find any SMS or other marketing tools<\/strong>. It\u2019s relatively simple in comparison to others, but it gets the job done. <\/p>\n Overall, it\u2019s an excellent value if you have a medium-sized list<\/strong>, don\u2019t need anything fancy, and want to keep costs low. <\/p>\n AWeber\u2019s cheapest plan requires you to use AWeber branding on your landing pages, forms, and emails. It\u2019s $22.50 per month\u2013the next tier is $30 per month. I recommend paying the extra few dollars to keep readers focused on your business. <\/em><\/p>\n As with other providers, that cost goes up based on the size of your list. <\/p>\n GetResponse<\/a> goes beyond basic email marketing. It\u2019s not as advanced as Campaigner, but it certainly does more than Constant Contact, AWeber, and others like them. <\/p>\n It has segmentation, automations, trigger-based workflows, sign up forms, a landing page builder, and analytics<\/strong>. There are also pre-built lead magnet funnels, list management features, and ecommerce tools<\/strong> if you sell online.<\/p>\n So far, that\u2019s nothing special. However, you also get a few sales tools, including contact scoring and basic sales funnels<\/strong>. Even more, there are SMS, push notification, and live chat tools<\/strong> if you\u2019re interested in a holistic marketing automation solution. It truly does a lot more than your run-of-the-mill. <\/p>\n But where it really shines is its built-in webinar tool<\/strong>\u2013this isn\u2019t something I\u2019ve seen any other providers offer. Webinar software on its own can cost hundreds of dollars per month. But GetRespsonse gives it to you on its middle tier. <\/p>\n With it, you can run unlimited webinars<\/strong> that hold up to 1,000 attendees<\/strong>, including email reminders, follow-up campaigns<\/strong>, and more. <\/p>\n You\u2019ll be able to share files, create whiteboards with your audience, set up polls and quizzes, build call to action buttons, and even livestream your events<\/strong> on Facebook and YouTube. <\/p>\n Rather than hassle with integrating your email marketing platform with your webinar solution, you can save money and simplify the process. <\/p>\n GetResponse\u2019s webinar feature is available in its Marketing Automation plan, which starts at $59 per month for up to 1,000 contacts. <\/p>\nThe Best Email Marketing Platforms in Less than Two Minutes<\/h2>\n
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![\"Constant](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/constant-contact-logo.jpg\"\/){kind=logo}
![\"Constant](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/constant-contact-logo.jpg\"){kind=logo}
<\/figure>\nMailerLite<\/a> \u2013 Best for Small and Local Businesses<\/h2>\n
![\"MailerLite](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/mailer-lite-logo.jpg\"\/){kind=logo}
![\"MailerLite](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/mailer-lite-logo.jpg\"){kind=logo}
<\/figure>\nOmnisend<\/a> \u2013 Best for Ecommerce Stores<\/h2>\n
![\"Omnisend](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/omnisend-logo.jpg\"\/){kind=logo}
![\"Omnisend](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/omnisend-logo.jpg\"){kind=logo}
<\/figure>\nBrevo<\/a> \u2013 Best for Sales and Marketing in One<\/h2>\n
![\"Brevo](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/brevo-logo.jpg\"\/){kind=logo}
![\"Brevo](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/brevo-logo.jpg\"){kind=logo}
<\/figure>\nCampaigner<\/a> \u2013 Best for Experienced Marketers<\/h2>\n
![\"Campaigner](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/campaigner-logo.jpg\"\/){kind=logo}
![\"Campaigner](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/campaigner-logo.jpg\"){kind=logo}
<\/figure>\nAWeber<\/a> \u2013 Best Value for Under 2,500 Subscribers<\/h2>\n
![\"AWeber](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/aweber-logo.jpg\"\/){kind=logo}
![\"AWeber](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/aweber-logo.jpg\"){kind=logo}
<\/figure>\nGetResponse<\/a> \u2013 Best if You Want to Run Webinars<\/h2>\n
![\"GetResponse](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/get-response-logo.jpg\"\/){kind=logo}
![\"GetResponse](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/get-response-logo.jpg\"){kind=logo}
<\/figure>\nConvertKit<\/a> \u2013 Best for Influencers, Bloggers, and Creators<\/h2>\n
![\"ConvertKit](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/convert-kit-logo.jpg\"\/){kind=logo}
![\"ConvertKit](\"https:\/\/www.quicksprout.com\/wp-content\/uploads\/2023\/07\/convert-kit-logo.jpg\"){kind=logo}
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