{"id":168577,"date":"2025-04-02T16:59:01","date_gmt":"2025-04-02T16:59:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/ive-had-it-we-need-to-stop-the-fearmongering-and-seo-is-dead-narrative\/"},"modified":"2025-04-02T16:59:01","modified_gmt":"2025-04-02T16:59:01","slug":"ive-had-it-we-need-to-stop-the-fearmongering-and-seo-is-dead-narrative","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=168577","title":{"rendered":"I\u2019ve Had It! We Need to Stop the Fearmongering and \u201cSEO Is Dead\u201d Narrative"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>Want more numbers? I\u2019ve got you:<\/strong><\/p>\n<p>Look in your\u00a0<a style=\"text-decoration:none;\" href=\"https:\/\/moz.com\/beginners-guide-to-google-analytics\/ga4\">GA4 analytics<\/a> right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there\u2019s an ocean-sized gap, which means that while clicks are going down, organic search is still the primary traffic source for most websites.<\/p>\n<p>If that\u2019s what dying looks like, I\u2019d love to see how y\u2019all define success.<\/p>\n<h3>Google\u2019s ad revenue: In the great words of MC Hammer, \u201cCan\u2019t touch this\u201d<\/h3>\n<p>Google isn\u2019t worried about AI search stealing traffic because most AI queries are informational, and Google makes money on commercial intent. If you\u2019re looking for product reviews, shopping experiences, flight deals, or local services, you still go to Google for recommendations.<\/p>\n<p>Until LLMs figure out monetization, they can\u2019t go toe-to-toe with Google.<\/p>\n<h3>New AI features are making search better<\/h3>\n<p>A few years ago, I had to read three to five articles to get a comprehensive answer from Google search results. If I had a complex query, forget it.\u00a0<\/p>\n<p>Today, Google handles math problems in search results, provides AI-generated answers to complex questions, and even allows follow-up queries with AI mode, making search more conversational.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Want more numbers? I\u2019ve got you: Look in your\u00a0GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there\u2019s an ocean-sized gap, which means that while clicks are going down, organic search is still the primary traffic source for most websites. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[4580,67717,4286,31727,12733,1403],"dealstore":[],"offerexpiration":[],"class_list":["post-168577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dead","tag-fearmongering","tag-ive","tag-narrative","tag-seo","tag-stop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I\u2019ve Had It! 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