\n<\/p>\n
Powerful animal agricultural companies are deceiving well-intentioned consumers, and there is a name for this specific kind of deception: humane-washing<\/em>.<\/p>\n Similar to the more well-known greenwashing, where misleading sustainable and climate labels are used to appeal to the more eco-conscious consumers, humane-washing intentionally misleads conscientious consumers who are trying to make better choices for animals.<\/p>\n That is the case for the 2023 lawsuit against Alderfer Egg Farms, which Animal Outlook sued<\/a> based on misleading the public about their \u201cfree-roaming\u201d claims.<\/p>\n Instead, with the support of We Animals\u2019 documentation<\/a>, Animal Outlook proved hens on Alderfer farms had no meaningful outdoor access.<\/p>\n<\/div>\n