{"id":167110,"date":"2025-04-01T18:43:30","date_gmt":"2025-04-01T18:43:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/cimm-to-assess-economic-impact-of-new-ad-currencies-04-01-2025\/"},"modified":"2025-04-01T18:43:30","modified_gmt":"2025-04-01T18:43:30","slug":"cimm-to-assess-economic-impact-of-new-ad-currencies-04-01-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=167110","title":{"rendered":"CIMM To Assess Economic Impact Of New Ad Currencies 04\/01\/2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article_body_main\">\n<div style=\"filter:blur(3px);\">\n<p dir=\"ltr\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/04\/01\/untitled-drawing-2025-04-01t100955606_0D2DM5G.jpg\"\/><\/p>\n<p>The Advertising Research<br \/>\nFoundation\u2019s Coalition for Innovative Media Measurement (CIMM) this morning announced plans for a new industry study analyzing the impact that new TV advertising currencies might have on its<br \/>\nstakeholders &#8212; both buyers and sellers.<\/p>\n<p dir=\"ltr\">The initiative, which is being led by independent consultants <a href=\"https:\/\/www.linkedin.com\/in\/manishbhatianewmedia\/\">Manish Bhatia<\/a><br \/>\nand <a href=\"https:\/\/www.linkedin.com\/in\/joshchasin\/\">Josh \u2026<\/a><\/p>\n<\/div>\n<\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq)return;\n            n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            };\n            if (!f._fbq) f._fbq = n;\n            n.push = n;\n            n.loaded = !0;\n            n.version = '2.0';\n            n.queue = [];\n            t = b.createElement(e);\n            t.async = !0;\n            t.src = v;\n            s = b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t, s)\n        }(window, document, 'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1353226008029768');\n        fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Advertising Research Foundation\u2019s Coalition for Innovative Media Measurement (CIMM) this morning announced plans for a new industry study analyzing the impact that new TV advertising currencies might have on its stakeholders &#8212; both buyers and sellers. The initiative, which is being led by independent consultants Manish Bhatia and Josh \u2026<\/p>\n","protected":false},"author":1,"featured_media":167111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[67247,13431,67248,17850,11647,4197,67246],"dealstore":[],"offerexpiration":[],"class_list":["post-167110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-which-is-consistent-with-the-history-of-the-ad-industry-04-01-2025","tag-assess","tag-cimm","tag-currencies","tag-economic","tag-impact","tag-the-study-is-expected-to-presume-the-marketplace-will-consolidate-from-a-multitude-of-contenders-to-two-recognized-ad-currencies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIMM To Assess Economic Impact Of New Ad Currencies 04\/01\/2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=167110\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIMM To Assess Economic Impact Of New Ad Currencies 04\/01\/2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Advertising Research Foundation\u2019s Coalition for Innovative Media Measurement (CIMM) this morning announced plans for a new industry study analyzing the impact that new TV advertising currencies might have on its stakeholders &#8212; both buyers and sellers. The initiative, which is being led by independent consultants Manish Bhatia and Josh \u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=167110\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T18:43:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/untitled-drawing-2025-04-01t100955606_0D2DM5G.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=167110#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=167110\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"CIMM To Assess Economic Impact Of New Ad Currencies 04\/01\/2025\",\"datePublished\":\"2025-04-01T18:43:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=167110\"},\"wordCount\":62,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=167110#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/untitled-drawing-2025-04-01t100955606_0D2DM5G.jpg\",\"keywords\":[\"&quot; 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