{"id":165873,"date":"2025-03-31T15:17:19","date_gmt":"2025-03-31T15:17:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/5-trends-i-wish-got-more-attention-at-shoptalk-2025\/"},"modified":"2025-03-31T15:17:19","modified_gmt":"2025-03-31T15:17:19","slug":"5-trends-i-wish-got-more-attention-at-shoptalk-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=165873","title":{"rendered":"5 Trends I Wish Got More Attention at Shoptalk 2025"},"content":{"rendered":"


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Customer-centricity. That was the one, central idea that kept occurring to me as I walked the floors at Shoptalk, attended sessions, and spoke with attendees.<\/p>\n

And fortunately, that big focus was represented in four main pillars: smooth experiences, value, inspiration, and relevance. In fact, their introduction of The New Market segment for their 2025 event crucially highlighted how brands are adjusting to the changing attention economy and responding to shifts in consumer behaviors.<\/p>\n

But for all the innovation proudly on display, a few key conversations were missing.<\/p>\n

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\"Retailers
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

Social media\u2019s role in brand-building and emerging platforms<\/strong><\/h4>\n

Social media is the primary channel where consumers are spending their time now. It\u2019s even surpassed TV in global ad spend. So it was surprising to me that it didn\u2019t capture as much attention in Las Vegas as it should have. While AI<\/a>, CRM, and ecommerce took center stage, strategies around social media, like TikTok search<\/a>, social commerce, and influencer marketing<\/a>, seemed to take a backseat.<\/p>\n

The reality remains that brands are sitting on a goldmine of consumer insights because of social media, and yet marketers aren\u2019t consistently using this valuable data to shape their broader marketing strategies. These conversations need to be a priority for our industry.<\/p>\n

In this same vein, I kept expecting to hear more about emerging social commerce platforms\u2014all those up-and-comers<\/a> who are going to steal attention from the likes of X, Instagram, and TikTok. While the big players\u2014specifically Meta and TikTok\u2014were discussed ad nauseam, there was minimal conversation about the rising class of platforms<\/a> that could offer distinct opportunities for targeted marketing and sales.<\/p>\n

I\u2014like many of my peers, I\u2019m sure\u2014don\u2019t necessarily want to hear about what\u2019s now; we need to hear about what\u2019s next. After all, it\u2019s a time- and resource-heavy commitment to cross the country for an event like Shoptalk, and I expect to be shown things I hadn\u2019t known to ask about yet.<\/p>\n

The power of community building and engagement<\/strong><\/h4>\n

While there was an emphasis on customer needs, customer acquisition and transactional strategies (ROAS and CAC were talked to in every moment), the focus on building communities seemed to take a backseat. And to put it simply, this felt like a missed opportunity.<\/p>\n

<\/p>\n

Communities provide immense value beyond generating immediate sales. When you turn customers into passionate advocates who champion your brand, they can offer ongoing engagement and organic word-of-mouth promotion.<\/p>\n

Are brands underestimating the long-term potential of community building and engagement? I hope not\u2014and if they are, Shoptalk should be redirecting them.<\/p>\n

The post-purchase experience<\/strong><\/h4>\n

At the event, there was no shortage of conversations about how to bring new customers into the fold for all industries. But what stood out to me was the lack of attention given to the post-purchase<\/a> journey. This is a critical gap that many brands seem to overlook.<\/p>\n

Sure, acquiring a customer is important, but what happens after that transaction? The post-purchase experience\u2014from returns to customer support and the overall relationship with the brand after checkout\u2014is just as vital, if not more so.<\/p>\n

These conversations can provide a more holistic view of the customer experience; otherwise, we\u2019re short-changing ourselves.<\/p>\n

TV and streaming\u2019s growing role<\/strong><\/h4>\n

Retail media<\/a> was a dominant conversation, and understandably so, given the exponential growth of this sector. But one important observation was the relatively small presence of TV and streaming giants at the event. Despite the growing importance of CTV and streaming platforms in shaping consumer behavior, only two major players from the space had booths at Shoptalk this year.<\/p>\n

But based on conversations I had on the ground, it seems that at least one more major streaming platform is gearing up to have a strong presence at next year\u2019s event. This suggests that the intersection of TV, streaming, and retail media is something marketers should be paying close attention to.<\/p>\n

Those exploring CTV and streaming as part of their marketing strategies, experimenting with shoppable content<\/a>, or working to integrate their digital strategies across media platforms will be in a key position as this trend accelerates.<\/p>\n

The missing part of the AI discussion<\/strong><\/h4>\n

As mentioned earlier, AI was\u2014not surprisingly\u2014one of the dominant themes at Shoptalk. Among the many discussions surrounding AI, personalization stood out as one of the most significant areas of focus. But I kept asking myself one question throughout the event: Do brands really understand how AI sees them?<\/p>\n

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\"The
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

<\/p>\n

As AI-driven search<\/a> and discovery platforms evolve, it\u2019s no longer enough for brands to simply create content and hope it resonates with customers. They need to be more proactive and strategic in shaping their digital presence. The way AI interprets and processes data, whether through large language models or other AI tools, has an important impact on visibility and discoverability. If you fail to actively manage your digital identity, you risk being misrepresented or even completely overlooked in AI-powered experiences.<\/p>\n

So how does a search engine\u2019s AI interpret a brand\u2019s core message or values? How well does it understand the relationship between a brand and its audience? These nuances are key. Brands need to prioritize understanding how AI perceives their identity and use this insight to shape their digital presence more effectively.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Customer-centricity. That was the one, central idea that kept occurring to me as I walked the floors at Shoptalk, attended sessions, and spoke with attendees. And fortunately, that big focus was represented in four main pillars: smooth experiences, value, inspiration, and relevance. 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