![](\"https:\/\/kingdomboiz.com\/wp-content\/uploads\/2023\/01\/Upload-ButtonUpload.jpg\")
<\/a><\/div>\nForemost gospel singer, Panam<\/strong> Percy<\/strong> Paul<\/strong>, has explained how the very influential marketers in Alaba International Market, Lagos, made gospel singers to spice their songs with \u201cspeaking in tongues<\/strong>\u201d.<\/p>\n He gave the insight in a recent conversation with Pastor<\/strong> Emmanuel<\/strong> Iren<\/strong>, lamenting how the industry now dictates trends rather than allowing gospel<\/a> ministers to lead<\/a> with their faith.<\/p>\n According to Panam Percy Paul<\/strong>, \u201cToday, the extreme is that the music ministry has now become music industry.<\/p>\n \u201cThe industry now dictates to the ministers what to do, how to sing and when to sing.<\/p>\n \u201cFor example, we were not singing in tongues, because if you sing in tongues there should be interpretation.<\/p>\n \u201cBut it was the marketers in Alaba<\/strong> that discovered that when there are tongues in any sermon, people will buy.<\/p>\n \u201cSo they (Alaba<\/strong> marketers<\/strong>) started encouraging singers to put some tongues somewhere. The younger folks now started singing in tongues.\u201d<\/p>\n Describing a typical performance scenario, the gospel music icon said: \u201cYou give me 15 minutes, and I came up, and I did my 15 minutes.<\/strong><\/p>\n \u201cBut if you give a younger musician 15 minutes, he will take the first three minutes to rap (he demonstrates by ad libding), you know. Then after all of that, they say \u2018Now we\u2019re doing the real thing.<\/p>\n![](\"https:\/\/kingdomboiz.com\/wp-content\/uploads\/2021\/06\/Store-Banner-inpost.jpg\")
<\/a> <\/p>\n![\"\"](\"https:\/\/kingdomboiz.com\/wp-content\/uploads\/2025\/03\/panam-percy-paul7340521091888434817-300x236.webp\")
<\/figure>\n
![](\"https:\/\/kingdomboiz.com\/wp-content\/uploads\/2024\/07\/Your-Career-In-Music-Starts-Here1900-by-450-1.jpg\")
<\/a><\/div>\n