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Hashtag marketing is one of the best ways to drive organic traffic. Every time you use a hashtag (which is a word or phrase preceded by the # symbol), you submit your content to a pool of other relevant content.\u00a0<\/span><\/p>\n For example, if you tag a photo #Friday and click on the #Friday tag, you will see your photo against every other photo containing that tag. When you find certain tags you can hone in on, you can make sure your content shows up against your competitors and a relevant audience.\u00a0<\/span><\/p>\n This makes your content \u201cdiscoverable.\u201d To attract new fans and followers, you\u2019ll need to market your content to the people who are most likely to follow you. This is often called \u201ctargeting\u201d and is why hashtags are not a tool to be ignored.\u00a0<\/span><\/p>\n If you use hashtags that are too popular or too general, your content may get lost in the mix. Instead, try to find a few niche tags that are related to your business or market.\u00a0<\/span><\/p>\n A restaurant that uses the tag \u201c#Taco Tuesday<\/a>\u201d will boost its content against every competitor offering the same deal. Similarly, a salon that uses the name of a specialty product will get to show off its resources.\u00a0<\/span><\/p>\n An easy way to see what tags are in your niche is to look at your competition.\u00a0<\/span>Examine their content and see what tags they\u2019re using. Click on each, and you\u2019ll be able to see other brands that you can draw from and get a sense of what content is showing up under each tag.\u00a0<\/span><\/p>\n If you see a ton of high-def, delicious menu photos, you probably don\u2019t want to post a flier under the same tag. Instead, push yourself to create the best version of the content that users are already looking for.\u00a0<\/span><\/p>\n Some people only use the search bar on social media to find their friends\u2019 profiles. Real pros know that you can type a phrase or keyword into the bar and see all the relevant hashtags for that phrase.\u00a0<\/span><\/p>\n If you\u2019re grappling with writer\u2019s block and can\u2019t figure out what tags to use or even search for, think about ones you\u2019ve used in the past or a general keyword related to your industry.\u00a0<\/span><\/p>\n For example, a salon might search \u201chair\u201d under \u201cTags\u201d on Instagram and find \u201chairstylist,\u201d \u201chair transformation,\u201d \u201chair ideas,\u201d and even \u201chair painting.\u201d\u00a0<\/span><\/p>\n This process can be repeated for any keyword relevant to your business and give you a ton of tags to add to your photos. When sifting through some stranger tags, it may even inspire you for your next post.<\/span><\/p>\n It\u2019s essential to research hashtags relevant to your business specifically, but sometimes you need a shortcut. Below, we\u2019ve listed several hashtags that small business owners use to boost their content to the right audience.\u00a0<\/span><\/p>\n Remember that you\u2019ll need to include your hashtags as one word when it comes time to post your content. For example, \u201chair painting\u201d would become \u201c#hairpainting.\u201d This is so the platform can register your tag as one big word to separate it from similar tags only using one word in the phrase.\u00a0<\/span><\/p>\n 1. Small Businesses: #Small Business Love, #Shop Small, #Business Growth, #Shop Local + Your City, #Small Business + Your City, #Business Owners, #Called to Create, #Business Passion, #Entrepreneurs of Instagram<\/span><\/p>\n 2. Restaurant Owners: #Foodie #Delivery #Foodstagram #Food photography #homemade #Healthy Food #Clean Eating #Happy Hour #Sunday Brunch #Foodography\u00a0<\/span><\/p>\n 3. Salon Owners: #Salon #Haircare #Modern Salon #Treat Yourself #Salon Style #Skincare #Hair Goals #Hair Inspo #Hair Fashion #Salon Life #Behind the Chair<\/span><\/p>\n Make sure you\u2019re keeping track of what tags you\u2019re using so you know which ones are working. It\u2019s unlikely that every single one of your tags will hit the right spot on social media, and it\u2019s better to evolve your practice around those tags that do work. You may find that a tag like \u201c#Hair Cuts\u201d doesn\u2019t trigger the same huge following as \u201c#Hair Inspo.\u201d Give yourself time to figure out what works for your brand and see the project as a means for research and development.\u00a0<\/span><\/p>\n If it\u2019s too challenging to track impressions on your own, you can always use the Instagram Analytics Tool. This can show you the same metrics you\u2019re used to seeing (likes, comments, follows), but it can also tell you how many people saved your post, watched your stories all the way through, or swiped up.\u00a0<\/span><\/p>\n Remember that it\u2019s important to experiment with hashtags because you only want to use 3-5 tags per post. Anything more may flag your content, so it\u2019s essential to try to find the tags that work and stick to them.<\/span><\/p>\n The biggest issue with social media marketing is that you can\u2019t always control where your content is going. While it\u2019s awesome to grow a following, it\u2019s not super helpful to gain fans two states away. Instead, make sure to combine your social media presence with a local campaign like grocery store advertising<\/a>.\u00a0<\/span><\/p>\n The right grocery store advertising campaign can bring thousands of impressions each week to your supermarket advertisement. Programs like coupon-receipt advertising allow you to send every single shopper home with your ad, which can be a coupon, flier, or handout you\u2019ve designed. <\/span><\/p>\n Grocery store advertising is an excellent medium because it allows for hyper-local targeting, with most shoppers coming in from just a three-mile radius of the store. If you haven\u2019t looked into plans before, it\u2019s essential to do so soon to ensure your business\u2019s success in real life.<\/span>\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n The post How Small Businesses Can Use Hashtags<\/a> appeared first on IndoorMedia<\/a>.<\/p>\nHow to Find the Right Hashtags to Use<\/span><\/strong><\/h2>\n
How to Use the Search Bar to Find Hashtags<\/span><\/strong><\/h2>\n
Hashtags for Small Businesses\u00a0<\/span><\/strong><\/h2>\n
Check out these hashtags for small businesses:\u00a0<\/span><\/strong><\/h3>\n
How to Monitor the Success of Your Hashtags\u00a0<\/span><\/strong><\/h2>\n
How to Grow Impressions in Your Community\u00a0<\/span><\/strong><\/h2>\n