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Every week, I attempt to curate a list <\/a>of best ads from around the world. In the recent past, ads from Dream11<\/a> released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week.<\/p>\n Dream11: who is in your team?<\/strong><\/p>\n The context<\/em>: IPL is a much sought-after media property in India. It can be compared to the Super Bowl in terms of demand and premium for advertiser investments. But there are differences. Cricket by it\u2019s very nature allows for an ad every 5 minutes literally. In other games there are dedicated chunks of extended time for ad breaks during say, half-time. In the break between overs in cricket, channels & streaming rights owners cram as many ads as possible. Advertisers realise that ads have to be of short duration in such breaks. So, a 20-second or maybe a 30-second spot has become the standard length of ad during IPL. Most of these are cut-down edits of longer ads. And not written specially for that duration. In any case, ads during IPL are mostly boring, pretty straightforward & dull. Cliched use of celebrities is also common. Aside from on-air advertising, what brands do during the IPL season can go viral thanks to YouTube, Instagram and what media and influencers have to say about them. In that context, Dream11<\/a> has been refreshingly entertaining in general and during IPL in particular. All their campaigns during or after the IPL season have presented different facets of a team and the dynamics behind forming and playing in one. <\/p>\n Why I like them<\/em>: Dream11 is a fantasy sports platform. Users will have to spend real money for a chance to win big. Like any other addictive habit, being a game of chance, this too has its downsides such as potential financial loss. But that craving to play and continuing to play (in the hope that one day there will be a big payout) cannot be taken for granted. <\/p>\n