We all crave order in our lives, and your publication should be no different. If you’re someone who loves an organized world, deciding how to organize your content may come easily, but if you struggle with finding the right structure, your content may start to suffer. This week’s newsletter is about mastering newsletter planning, making your emails as compelling as possible, and content organization best practices. Let’s go!<\/em><\/p>\n In this week’s issue \ud83d\udce8<\/strong><\/p>\n Was this email forwarded to you? <\/em>Subscribe here<\/em><\/a>!<\/em><\/p>\n You’ve spent all this time making fun content, but now comes the adult part: planning and organizing. Newsletter planning can be a challenge, but it’s an essential way to support your creative process so you can keep making magic. It’s cool to wing it, but developing a structured strategy to get your content to your loyal following will help everything else fall into place.<\/p>\n Sabina Varga, content marketing strategist at Planable<\/strong>, helps break down what it takes to master newsletter planning<\/a> so you’re better organized.<\/p>\n Why<\/strong><\/p>\n Who<\/strong><\/p>\n When<\/strong><\/p>\n How<\/strong><\/p>\n If you’ve got your site structure nailed down to show off your quality content correctly, it’s time to carry that same blueprint into your email newsletter. A well-designed newsletter involves investing time and effort into bringing your content to life. If your site visitors are being wowed by your beautiful publication, they want to be just as satisfied when opening their inbox.<\/p>\n Alina Midori Hern\u00e1ndez, content producer for Mailtrap<\/strong>, breaks down the essentials of designing an effective newsletter<\/a>.<\/p>\n #1 Prioritize readability <\/strong>to make things easier on the eyes and brain. Incorporate ample white space, use clear language, and choose appropriate fonts.<\/p>\n #2 <\/strong>Craft compelling subject lines<\/strong> to grab attention from the get-go. Your subject line is the first impression; so make it count! Keep it simple and clever.<\/p>\n #3 <\/strong>Organize your newsletter with a clear hierarchy<\/strong> by placing the most important information at the beginning and breaking up text with bullet points.<\/p>\n #4<\/strong> Guide your subscribers using irresistible CTAs<\/strong>, like buttons or links, so the critical pieces stand out. Skimming happens, so turn on the spotlight.<\/p>\n\n
Plan of attack<\/h2>\n
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Interesting stories & ideas \ud83d\udcda<\/h2>\n
Ready, send, go<\/h2>\n
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