{"id":161732,"date":"2025-03-28T12:51:41","date_gmt":"2025-03-28T12:51:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/a-new-study-reveals-trailblazer-marketing-archetype\/"},"modified":"2025-03-28T12:51:41","modified_gmt":"2025-03-28T12:51:41","slug":"a-new-study-reveals-trailblazer-marketing-archetype","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=161732","title":{"rendered":"A New Study Reveals &#8216;Trailblazer\u2019 Marketing Archetype"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen by traditional advertising.\u00a0<\/p>\n<p>The research, which was released Friday, identified a new marketing archetype that it calls the Trailblazer.\u00a0<\/p>\n<p>The psychographic group is composed of ambitious, high-income women who excel across industries, maintain a connection to competitive sports, and prioritize community, according to Liz Emiston Padgett, co-CEO of The Garcia Companies, fashion division.<\/p>\n<p>\u201cWe started with the idea that the women we wanted to speak to weren\u2019t being reflected in the market,\u201d Padgett said. \u201cWe researched the standard female archetypes and realized they were so outdated. These women are multifaceted, ambitious, and they want it all.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>The data behind the Trailblazer<\/strong><\/h4>\n<p>Conducted by research firm Sago between December 2024 and January 2025, the study surveyed 9,800 women across the U.S. and included focus groups in five major cities.\u00a0<\/p>\n<p>The average respondent was 36\u201345 years old, married with children, college-educated, and working in a white-collar profession.\u00a0<\/p>\n<p>Notably, 65% of respondents felt underrepresented by mainstream media and advertising, while 60% had stopped supporting brands that leaned on outdated stereotypes.<\/p>\n<p>Trailblazers span five distinct segments: the Power Executive, the Ambitious Entrepreneur, the Wellness Tastemaker, the Athlete, and the Aspiring Professional.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Why this matters for brands<\/strong><\/h4>\n<p>Trailblazers are not a niche demographic\u2014they are cultural and economic powerhouses, according to the study.\u00a0<\/p>\n<p>Women control or influence 85% of all U.S. consumer purchases, and the \u201cfemale economy\u201d is projected to represent $15 trillion in global spending by 2028.\u00a0<\/p>\n<p>Yet, according to the study, 88% of respondents expressed a desire for content that reflects multiple aspects of their lives, from ambition and career to health and identity.<\/p>\n<p>\u201cThese women aren\u2019t looking for empowerment slogans\u2014they\u2019re already in power,\u201d Padgett said. \u201cThey want content that reflects real life, not a highlight reel.\u201d<\/p>\n<h4 class=\"wp-block-heading\"><strong>A market ready for change<\/strong><\/h4>\n<p>The study shows that brands that align with Trailblazers\u2019 values see stronger engagement, purchase intent, and long-term loyalty.\u00a0<\/p>\n<p>With 71% of respondents preferring platforms that spotlight real women\u2019s lived experiences over celebrity influencers, and 63% seeking brands that reflect their physical strength and cultural identity, the research reflects the prevalence of the Trailblazer archetype and its potential for marketers.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/brand-marketing\/beacon-award-dany-garcia-sports-entertainment-business\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2024\/10\/dany-garcia-business-sports-2024.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"ADWEEK and Adcolor\" s=\"\" beacon=\"\" award=\"\" honoree=\"\" is=\"\" building=\"\" an=\"\" empire=\"\" on=\"\" her=\"\" own=\"\" terms.=\"\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p><!--nextpage--><\/p>\n<p>Making available new kinds of archetypes can help marketers craft more compelling creative, and the work Garcia has put into researching the Trailblazer will help make advertisers more effective in their campaigns targeting women, according to Katherine Wintsch, the founder and chief executive officer of The Mom Complex.<\/p>\n<p>\u201cGeneric and stereotypical archetypes lead to generic and stereotypical advertising,\u201d Wintsch said. \u201cDany might have first experienced this problem on a personal level, but she has done the research to validate that there is an overlooked gap in the marketplace.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen by traditional advertising.\u00a0 The research, which was released Friday, identified a new marketing archetype that it calls the Trailblazer.\u00a0 The psychographic group is composed of ambitious, high-income women who excel across industries, maintain a connection [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":161733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[46195,10961,66224,8402,13640,2677,42190],"dealstore":[],"offerexpiration":[],"class_list":["post-161732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-archetype","tag-general","tag-market-research","tag-marketing","tag-reveals","tag-study","tag-trailblazer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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