{"id":161408,"date":"2025-03-28T08:58:57","date_gmt":"2025-03-28T08:58:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-check-referrer-for-previous-page-url\/"},"modified":"2025-03-28T08:58:57","modified_gmt":"2025-03-28T08:58:57","slug":"gtmtips-check-referrer-for-previous-page-url","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=161408","title":{"rendered":"#GTMtips: Check {{referrer}} For Previous Page URL"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Here\u2019s a simple way to check what was the source of the visitor\u2019s arrival to the current page. It\u2019s done by utilizing the <strong>{{referrer}}<\/strong> macro, which comes out-of-the-box in any GTM setup.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"tip-2-use-referrer-to-see-where-the-visitor-came-from\">Tip 2: Use {{referrer}} to see where the visitor came from<\/h2>\n<div style=\"aspect-ratio: 1518 \/ 860;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2014\/09\/tip2.jpg\" title=\"GTM Tips: Use {{referrer}} to see where the visitor came from\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"860\" width=\"1518\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2014\/09\/tip2.jpg#ZgotmplZ\" alt=\"GTM Tips: Use {{referrer}} to see where the visitor came from\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>You might want to also explore the Component Types and create new macros for <strong>{{referrer path}}<\/strong> and <strong>{{referrer host name}}<\/strong> for example:<\/p>\n<div style=\"aspect-ratio: 343 \/ 453;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2014\/09\/referrer-component-type.jpg\" title=\"Referrer Macro Component Type\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"453\" width=\"343\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2014\/09\/referrer-component-type.jpg#ZgotmplZ\" alt=\"Referrer Macro Component Type\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>By default, you see, the <strong>{{referrer}}<\/strong> macro returns the <em>entire<\/em> URL of the previous page. Sometimes it\u2019s more economical to check only against the URL Path or the Host Name of the previous page. This is where the Component Types kick in.<\/p>\n<p>Also, remember that if the previous page was not on the current domain (i.e. it\u2019s an <em>entrance<\/em> to the site), this shouldn\u2019t automatically be treated as the <em>landing page<\/em> of the <em>session<\/em>, when thinking in Google Analytics terms. A session can include many entrances to the site, if they occur within a 30 minute time window and if they are direct or cross-domain traffic.<\/p>\n<p>This tip is useful if you want to fire tags or populate macros depending on if the user came from a specific location, for example one of your social media channels.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a simple way to check what was the source of the visitor\u2019s arrival to the current page. It\u2019s done by utilizing the {{referrer}} macro, which comes out-of-the-box in any GTM setup. X The Simmer Newsletter Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox! [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":161409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[855,14492,4347,17662,66139,19135],"dealstore":[],"offerexpiration":[],"class_list":["post-161408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-check","tag-gtmtips","tag-page","tag-previous","tag-referrer","tag-url"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMtips: Check {{referrer}} For Previous Page URL - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=161408\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMtips: Check {{referrer}} For Previous Page URL - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a simple way to check what was the source of the visitor\u2019s arrival to the current page. 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