{"id":160605,"date":"2025-03-27T23:21:52","date_gmt":"2025-03-27T23:21:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-26\/"},"modified":"2025-03-27T23:21:52","modified_gmt":"2025-03-27T23:21:52","slug":"bar-magazine-developing-premium-bar-excellence-26","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=160605","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p class=\"has-text-align-center\"><em>The Icons\u2019 Award-Winning Spirits Company<\/em><\/p>\n<p class=\"has-text-align-center\"><em>Adds Ultra-Premium Product to its Portfolio<\/em><\/p>\n<p>Icons Dr. Dre and Snoop Dogg announced today (March 27th) the launch of <strong>Still G.I.N. By Dre and Snoop<\/strong> \u2013 an ultra-premium gin now available for purchase in the UK. <strong>Still G.I.N. By Dre and Snoop <\/strong>marks the highly-anticipated second product release from the award-winning beverage brand co-founded by the music legends \u2013 and their first entry into the pure premium-spirit space following the global success of its first release, the acclaimed canned cocktail, <strong>Gin &amp; Juice By Dre and Snoop<\/strong>.<\/p>\n<p>Definitely smooth, <strong>Still G.I.N. By Dre and Snoop<\/strong> stands out as a clean, light modern gin that\u2019s highly mixable \u2013 and supremely drinkable. As the first pure bottled spirit with Dre and Snoop\u2019s official cosign, the game-changing <strong>Still G.I.N. By Dre and Snoop <\/strong>proves modern yet elegant, bursting with notes of tangerine, jasmine, and coriander for an unforgettable aromatic finish.<\/p>\n<p>The debut of <strong>Still G.I.N. By Dre and Snoop<\/strong> marks the brand\u2019s first expansion since its successful launch in 2024 with the innovative, award-winning premium, sparkling gin-based cocktail, <strong>Gin &amp; Juice By Dre and Snoop<\/strong>. Similar to how <strong>Gin &amp; Juice By Dre and Snoop<\/strong> pays homage to Snoop\u2019s smash hit song \u201cGin and Juice\u201d produced by Dr. Dre, <strong>Still G.I.N. By Dre and Snoop<\/strong> takes its concept from another of the duo\u2019s classic collaborations \u2013 the timeless hit \u201cStill D.R.E.\u201d from Dr. Dre\u2019s groundbreaking multi-platinum album <em>2001<\/em>.<\/p>\n<p><em>\u201cThis is not a spirit that we\u2019re just putting our name on,\u201d<\/em> Dr. Dre explains. <em>\u201cIt\u2019s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavour, the packaging\u2026<\/em><em> <\/em><em>Everything had to be perfect. Snoop said it best: we\u2019re better together \u2013 it\u2019s always magical. It\u2019s incredible to know that you\u2019ve got something amazing that you feel is gonna really work. From the look to the taste, it\u2019s all there.\u201d<\/em><\/p>\n<p><em>\u201cEvery day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun<\/em>,\u201d Snoop Dogg clarifies. <em>\u201cWe\u2019ve been a part of the evolution of this gin \u2013 from the creation of the flavour to the percentage of alcohol that\u2019s in it \u2013 and it\u2019s just so good! Dre\u2019s a perfectionist: he wants to make sure it\u2019s not just good, but great. Together, we ain\u2019t gonna do nothing regular!\u201d<\/em><\/p>\n<p>Indeed, <strong>Still G.I.N. By Dre and Snoop<\/strong> embodies the vibrant citrus-forward flavour profile that effortlessly brings out the best of a cocktail\u2019s essential ingredients, with subtle floral and spice notes introduced to balance and complete its complexity. This highly-refined botanical gin blend comes from the artisanal process of vapour distillation in a copper pot \u2013 skipping no steps in crafting an ultra-premium yet easy-drinking spirit worthy of putting Dre and Snoop\u2019s name on the bottle.<\/p>\n<p><strong>Still G.I.N. By Dre and Snoop<\/strong> will be rolling out Nationally across the On and Off trade this spring and is available now at <a href=\"http:\/\/www.dreandsnoop.com\/\">www.dreandsnoop.com<\/a> for \u00a338 RRP.\u00a0 The unique honeycomb 70cl bottle and eye-catching packaging for <strong>Still G.I.N. By Dre and Snoop <\/strong>was designed by Ini Archibong (who also conceived the distinctive branding for <strong>Gin &amp; Juice By Dre and Snoop<\/strong>).<\/p>\n<p>The rollout of <strong>Still G.I.N. By Dre and Snoop<\/strong> comes on the heels of the company\u2019s successful first year with <strong>Gin &amp; Juice By Dre and Snoop<\/strong>, including expansion into the UK and winning numerous industry awards. <em>\u201cThere\u2019s a magnificent team of people around us,\u201d<\/em> Dr. Dre says: alongside its namesake co-founders, the spirit-driven company is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-683x1024.jpg\" alt=\"\" class=\"wp-image-61502\" style=\"width:544px;height:auto\" srcset=\"https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-683x1024.jpg 683w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-200x300.jpg 200w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-768x1152.jpg 768w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-1024x1536.jpg 1024w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-1366x2048.jpg 1366w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-223x335.jpg 223w, https:\/\/barmagazine.co.uk\/wp-content\/uploads\/2025\/03\/Still-G.I.N.-By-Dre-and-Snoop-Bottle-Shot-CREDIT_-Raven-B-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"\/><\/a><\/figure>\n<p><em>\u201cDre and Snoop were involved in every step \u2013 from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip,<\/em>\u201d the brand\u2019s Chief Strategy Officer Andrew Gill notes. \u201c<em>Focusing on the complexity of balancing all-natural botanicals, we blended the spice, botanical, and garden ingredients until we had exactly the right profile \u2013 one that appeals to a wide variety of palates, but complex enough to satisfy the most sophisticated gin expert. Together, what we came up with Dre and Snoop was the gin we\u2019ve always wanted to make.\u201d<\/em><\/p>\n<p>Dr. Dre and Snoop Dogg have marked the launch of <strong>Still G.I.N. by Dre and Snoop<\/strong>, with a groundbreaking new ad. Blurring the lines between eras, the duo have united with legends Frank Sinatra and Sammy Davis, Jr. through cutting-edge technology \u2013 marking another milestone moment for their premium spirit venture. <a href=\"https:\/\/www.youtube.com\/watch?v=ui-EKnb8mGM\"><em>Still G.I.N. For Everybody: A Toast Between Legends<\/em><\/a> brings these legendary artists together through innovative AI. capturing the balance of classic and modern that defines <strong>Still G.I.N. By Dre and Snoop<\/strong> and its namesake creators. The 90-second extended version of the ad lives on the brand\u2019s YouTube channel.\u00a0<\/p>\n<p>To bring this vision to life, the brand collaborated with its creative agency, Rosewood Creative, acclaimed director Dave Meyers (Taylor Swift, Kendrick Lamar), and entertainment-focused generative AI company Metaphysic. The result is a \u201cwhat if?\u201d meeting that cinematically bridges past, present and future generations of superstars (including model-actor Lori Harvey, who makes a surprise cameo). The team worked in close partnership with the Sinatra and Davis estates to ensure a faithful representation that honours how Frank and Sammy would have carried themselves.<\/p>\n<p>For more information and locations to purchase, visit <a href=\"http:\/\/www.dreandsnoop.com\/\">www.dreandsnoop.com<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Icons\u2019 Award-Winning Spirits Company Adds Ultra-Premium Product to its Portfolio Icons Dr. Dre and Snoop Dogg announced today (March 27th) the launch of Still G.I.N. By Dre and Snoop \u2013 an ultra-premium gin now available for purchase in the UK. Still G.I.N. By Dre and Snoop marks the highly-anticipated second product release from the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-160605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=160605\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Icons\u2019 Award-Winning Spirits Company Adds Ultra-Premium Product to its Portfolio Icons Dr. Dre and Snoop Dogg announced today (March 27th) the launch of Still G.I.N. 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