{"id":160245,"date":"2025-03-27T19:06:19","date_gmt":"2025-03-27T19:06:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/internet-tools-to-help-you-learn-about-new-markets-part-3\/"},"modified":"2025-03-27T19:06:19","modified_gmt":"2025-03-27T19:06:19","slug":"internet-tools-to-help-you-learn-about-new-markets-part-3","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=160245","title":{"rendered":"Internet Tools to Help You Learn About New Markets, Part 3"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-7969354721967885729\" itemprop=\"description articleBody\">\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\">By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate<\/span><\/span><br \/>\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><br \/>\n<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><br \/>\n<span style=\"font-family: inherit;\"><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">In our\u00a0<\/span><a href=\"http:\/\/bit.ly\/1ACtHfR\" style=\"background-color: #fefdfa; color: #596544; line-height: 18.2000007629395px; text-decoration: none;\">previous post<\/a><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">, we discussed using the\u00a0<\/span><span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">US Census Bureau website to obtain demographic data for your specific target market location. \u00a0Unfortunately<\/span><span style=\"background-color: white; color: #555555; line-height: 21px;\">, the U.S. Census data can be overwhelming to search through (we admit that it took us a while to find, figure out how to develop the tables, and make changes), so you may want to access other tools that make the Census data more \u201cuser friendly.\u201d\u00a0<\/span><a href=\"http:\/\/bit.ly\/1nY5P9T\" style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #2d4567; line-height: 21px; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;\">Easy Analytic Software Inc (EASI)<\/a><span style=\"background-color: white; color: #555555; line-height: 21px;\">\u00a0<\/span><span style=\"background-color: white; color: #555555; line-height: 21px;\">is an example of one of the tools that we often use to obtain consumer demographic information. EASI provides both paid and free options that allow users to more easily search Census data (instructions for navigating to the free tools can be found<\/span><span style=\"background-color: white; color: #555555; line-height: 21px;\">\u00a0<a href=\"http:\/\/bit.ly\/1e8axnY\">here<\/a><\/span><span style=\"background-color: white; color: #555555; line-height: 21px;\">).<\/span><\/span><br \/>\n<span style=\"background-color: white; color: #555555; line-height: 21px;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><\/p>\n<p>\n<span style=\"font-family: inherit;\">Image 1 shows how we created a \u201cFree Complete Report &amp; Analysis.\u201d There are many report options (like population by ethnic race, age, sex, etc.) and this one will give you more information that you may need, but you\u2019ll see in Image 2 that it provides a nice breakdown of population by country of origin. We often use the EASI Ring Study as it provides data based on radiuses you select (we used 10, 30, and 50 miles) from an address you provide (we used a Harrisburg, PA address for this example).<\/span><\/p>\n<p>\n<strong style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: inherit;\">Image 1. Criteria used (address and three radiuses) to create a Free Complete Report &amp; Analysis. Click the \u201cLocate!\u201d button after you enter the address in box 1. Then click \u201cCreate Site Study\u201d to access the data you requested.<\/span><\/strong><\/p>\n<div class=\"separator\" style=\"clear: both; font-weight: bold; text-align: center;\">\n<span style=\"font-family: inherit;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhJ6H0oBsn_cYWPpxYOWKLzx_zjjjxtuYlbk4OnNq_Snevvv32X_nNnvTg-Of1W0ffHkPTJOxmTHvcqN3dT2_3qOljt3hxJJJMiwZ9k6_LP0CMXoJO7ubKtgVsYabwm9oo7asaGC2Kzoehh\/s1600\/kathy4.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"327\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhJ6H0oBsn_cYWPpxYOWKLzx_zjjjxtuYlbk4OnNq_Snevvv32X_nNnvTg-Of1W0ffHkPTJOxmTHvcqN3dT2_3qOljt3hxJJJMiwZ9k6_LP0CMXoJO7ubKtgVsYabwm9oo7asaGC2Kzoehh\/s400\/kathy4.jpg\" width=\"400\"\/><\/a><\/span><\/div>\n<p>\n<span style=\"font-family: inherit;\">Image 2.\u00a0<strong style=\"background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">Data at the top of this report provides descriptive statistics of the population density, population, and households by year (including projected growth) within 10, 30, and 50 miles from the address used. The comprehensive report also provides population data of those who were of Asian Indian, Bangladeshi, Cambodian, etc. ancestry and who resided within the three radiuses (Image 3).<\/strong><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; font-weight: bold; text-align: center;\">\n<span style=\"font-family: inherit;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgcoYRna7t_AzoEjV027GjA-4Z9PJ0jKHXvMBWsUjt36upcipGRXM1z9jHKipQ9ajH5GBkazdSIutJu0LjYEXJ467lTRD1IAYznO1D3hX7RynL0pYVIxnMZV4Vd2ro_42jAMcx7rqEgIIEn\/s1600\/kathy5a.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgcoYRna7t_AzoEjV027GjA-4Z9PJ0jKHXvMBWsUjt36upcipGRXM1z9jHKipQ9ajH5GBkazdSIutJu0LjYEXJ467lTRD1IAYznO1D3hX7RynL0pYVIxnMZV4Vd2ro_42jAMcx7rqEgIIEn\/s400\/kathy5a.jpg\" width=\"308\"\/><\/a><\/span><\/div>\n<p>\n<span style=\"font-family: inherit;\">Image 3. Continuation of report in Image 2. \u00a0P<strong style=\"background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;\">opulation data of those who were of Asian Indian, Bangladeshi, Cambodian, etc. ancestry and who resided within the three radiuses.<\/strong><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; font-weight: bold; text-align: center;\">\n<span style=\"font-family: inherit;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjzylwehSJv5_X1_byRkYr7bC5Mr8se6YusMiJuiPjB81_XhNjoC4OgEqYs8oFcqmMsVEvt1RxAI00JMfYrU_B5-vkHD0W9wF-eJbt2T03Uh_ciXbF-9Q3uBUMIdWW0ZgT4Hfi3pi4q679K\/s1600\/kathy5b.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjzylwehSJv5_X1_byRkYr7bC5Mr8se6YusMiJuiPjB81_XhNjoC4OgEqYs8oFcqmMsVEvt1RxAI00JMfYrU_B5-vkHD0W9wF-eJbt2T03Uh_ciXbF-9Q3uBUMIdWW0ZgT4Hfi3pi4q679K\/s400\/kathy5b.jpg\" width=\"295\"\/><\/a><\/span><\/div>\n<p>\n<span style=\"font-family: inherit;\">These are just a few examples of the many reports EASI can generate for you. \u00a0Check out the website to see more detailed demographic information. \u00a0<span style=\"background-color: #fefdfa; color: #333333; line-height: 18.2000007629395px;\">Our next tool for learning about new markets is the Geographic Informations Systems (GIS) tool offered by the SBDC which will be discussed in the next post.<\/span><\/span><\/p>\n<p><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>By Dr Kathy Kelley, Professor of Horticultural Marketing and Business Management, and Dana Ollendyke, Extension Associate In our\u00a0previous post, we discussed using the\u00a0US Census Bureau website to obtain demographic data for your specific target market location. \u00a0Unfortunately, the U.S. Census data can be overwhelming to search through (we admit that it took us a while [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[15575,4963,11715,3341,708],"dealstore":[],"offerexpiration":[],"class_list":["post-160245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-internet","tag-learn","tag-markets","tag-part","tag-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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