{"id":160119,"date":"2025-03-27T17:42:54","date_gmt":"2025-03-27T17:42:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/nielsen-and-acxiom-team-up-to-bring-increased-connectivity-to-advanced-audiences\/"},"modified":"2025-03-27T17:42:54","modified_gmt":"2025-03-27T17:42:54","slug":"nielsen-and-acxiom-team-up-to-bring-increased-connectivity-to-advanced-audiences","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=160119","title":{"rendered":"Nielsen\u00a0and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Today, Nielsen and Acxiom announced a new partnership that will sync Acxiom\u00a0Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media.<\/p>\n<p>Through the collaboration, IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.<\/p>\n<p>Nielsen\u2019s advanced audiences are cross-platform and backed by the company\u2019s Big Data + Panel measurement and have broadcast coverage across digital, streaming, and CTV. The firm is also interoperable with onboarding companies like LiveRamp, TransUnion, and Experian so clients can work with their preferred platform. <\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/media\/acxiom-cuts-3-5-of-workforce-amid-restructuring\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/03\/acxiom-layoffs-2025.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Omnicom CEO John Wren and IPG CEO Philippe Krakowsky have previously said revenue-generating roles will be safe. \" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p>\u201cAs the media marketing industry continues to mature, modern marketers require the ability to fluidly execute and measure their marketing investments against real people across all platforms and channels,\u201d Keith Camoosa, chief product and technology innovation officer at Acxiom, said in a statement. <\/p>\n<p>\u201cFor too long, marketers have been forced to accept flawed metrics\u2014clicks that don\u2019t relate to incremental sales or brand effects, bots that mimic engagement, and partner-by-partner measurement that cannot be deduplicated or actioned at scale efficiently,\u201d he added. \u201cWith Nielsen One and Acxiom Real ID, modern marketers now have a data-driven approach to identify, plan, measure, and optimize media and messaging against real people, not proxies.\u201d<\/p>\n<p>According to the companies, the integration with Nielsen One further allows Acxiom clients to securely put their first-party data assets to work at scale in media for brand, acquisition, and loyalty marketing while continuing to use their preferred methods for data connectivity and technology of choice.<\/p>\n<p>\u201cModern marketers are focused on increasing mental availability of their brands, and that starts with reaching the right audience. We\u2019re excited to bring this new integration to life with Acxiom so advertisers can more effectively plan and measure what audiences their campaigns reach,\u201d said Matt Devitt, head of advertisers and agencies at Nielsen. <\/p>\n<p>\u201cAs we continue to innovate our holistic Advanced Audience offerings for the marketplace, identity integrations with ecosystem partners like Acxiom are critical for bringing marketers the capabilities they need to deliver on their growth targets.\u201d<\/p>\n<p>According to Nielsen, the team-up with Acxiom builds on the measurement firm\u2019s momentum in innovation and collaborating with the industry to bring enhanced interoperability and simplicity to media buying and selling. <\/p>\n<p><!--nextpage--><\/p>\n<p>Per Nielsen, its solutions are underpinned by Nielsen\u2019s ID System as well as person-level data from industry-leading panels and backed by the scale of the industry\u2019s largest big data footprint and broadest coverage across digital, streaming, and CTV.<\/p>\n<p>The news also comes a week after <a href=\"https:\/\/www.adweek.com\/media\/acxiom-cuts-3-5-of-workforce-amid-restructuring\/\" target=\"_blank\">ADWEEK reported<\/a> that Acxiom cut 3.5% of its workforce amid restructuring, which impacted the account management, client services, financial analysts, and strategic partnerships.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/partner-articles\/digital-audio-is-effective-across-the-funnel-heres-how-to-measure-its-roi\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/03\/SXMMedia-PESecondary-032525-HP.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Not only does digital audio have a large, engaged audience, but it\" s=\"\" also=\"\" effective=\"\" and=\"\" measurable=\"\" across=\"\" the=\"\" funnel.=\"\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today, Nielsen and Acxiom announced a new partnership that will sync Acxiom\u00a0Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media. Through the collaboration, IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[65796,2278,13382,6663,17170,26956,3943,65795,65794,3705,3912],"dealstore":[],"offerexpiration":[],"class_list":["post-160119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-acxiom","tag-advanced","tag-audiences","tag-bring","tag-connectivity","tag-increased","tag-measurement","tag-nielsenand","tag-software-technology","tag-team","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen\u00a0and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=160119\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=160119&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen\u00a0and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today, Nielsen and Acxiom announced a new partnership that will sync Acxiom\u00a0Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media. 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