{"id":159655,"date":"2025-03-27T12:15:05","date_gmt":"2025-03-27T12:15:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/agriculture\/verley-unveils-worlds-1st-functionalized-recombinant-dairy-proteins\/"},"modified":"2025-03-27T12:15:05","modified_gmt":"2025-03-27T12:15:05","slug":"verley-unveils-worlds-1st-functionalized-recombinant-dairy-proteins","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=159655","title":{"rendered":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Multiple startups are now making dairy proteins without cows, says <a href=\"https:\/\/www.verley.digitasty.fr\/\">Verley<\/a> (previously <a href=\"https:\/\/bonvivant-food.com\/en\/\">Bon Vivant<\/a>) cofounder St\u00e9phane Mac Millan. To stand out from the crowd, however, they will have to deliver some added value in addition to compelling unit economics, he claims.<\/p>\n<p>And Lyon, France-based Verley is delivering on both fronts, with a new suite of \u201cfunctionalized\u201d dairy proteins made via precision fermentation it aims to bring to market in 2026 that have advantages over both native recombinant proteins and conventional (animal-sourced) whey proteins.<\/p>\n<p>The basic rationale behind animal-free dairy proteins produced in fermentation tanks is clear, he tells <em>AgFunderNews<\/em>. \u201cDemand for dairy is growing but milk production is decreasing, so we have a protein gap. And companies want to reduce scope 3 emissions [animal-free dairy proteins are claimed to have a lower environmental footprint than their conventional counterparts].\u201d<\/p>\n<p>But at the end of the day, he says, \u201cWe are in a market where you can only charge a premium if you\u2019re delivering more functionality. If you are not, you can maybe charge a small premium for helping people reach net zero targets, but can you charge more than 10-20% above the market price just for that? I don\u2019t think so.\u201d<\/p>\n<p>Verley quickly recognized that \u201csimply mimicking conventional dairy proteins wouldn\u2019t unlock the full potential [of animal-free dairy],\u201d he adds. \u201cWith unmatched purity and consistency, precision fermentation can go further\u2026 delivering proteins with superior nutrition and advanced functionalities.\u201d<\/p>\n<p>As for the \u201canimal-free\u201d moniker, some customers are keen to promote that term, but most are just focused on price, nutrition, functionality, and reducing GHG emissions, he said. Few cheese manufacturers, for example, actively promote the \u201canimal-free\u201d nature of chymosin, an enzyme used in cheesemaking that used to be extracted from calf stomachs and is now produced by genetically engineered microbes.<\/p>\n<h4><strong>High protein with a clean label<\/strong><\/h4>\n<p>Like most players making whey via precision fermentation, Verley makes a lactose-free, fast-absorbing <a href=\"https:\/\/www.verley.digitasty.fr\/fermwhey-native-pure-nutrition-superior-performance\/\">native whey protein<\/a> (beta lactoglobulin) that works especially well in sports nutrition products and clear beverages.<\/p>\n<p>However, it has also developed two functionalized versions of beta lactoglobulin it claims will unlock novel applications and add value for food and beverage formulators:<\/p>\n<p><a href=\"https:\/\/www.verley.digitasty.fr\/fermwhey-microstab-the-first-uht-stable-recombinant-whey-protein\/\">FermWhey MicroStab<\/a> is a micro-particulated whey protein\u00a0promising\u00a0\u201cunprecedented heat and acid stability,\u201d making it ideal for\u00a0UHT drinks, fresh dairy, and high-protein low-fat formulations, claims the firm, which notes that native whey proteins can be unstable under heat and acidic conditions,\u00a0leading to a grainy or sandy texture and viscosity issues.<\/p>\n<p>Using a proprietary\u00a0thermo-mechanical process, Verley adapts the\u00a0protein\u2019s structure\u00a0to prevent denaturation during heating, fermentation, or acidification.<\/p>\n<p><a href=\"https:\/\/www.verley.digitasty.fr\/fermwhey-gel-natural-gelling-properties-for-clean-label-formulations\/\">FermWhey Gel<\/a>, meanwhile, has gelling properties enabling formulators to replace stabilizers, gums, carrageenan, or modified starch in spoonable dairy, fresh and meltable cheese, and meal replacements, explains Mac Millan.<\/p>\n<p>\u201cWe\u2019ve enhanced the natural gelling ability of whey proteins, eliminating the need for casein in acid-gelled dairy applications such as yogurt. This allows manufacturers to make high-protein, clean-label yogurts and dairy gels using whey alone, which has nutritional and functional advantages.\u201d<\/p>\n<p style=\"padding-left: 40px;\">\u201c<em>By applying our patented functionalization technologies, we are unlocking high-value applications that were previously unreachable by standard precision fermentation proteins or even by conventional dairy proteins such as very high-protein dairy products<\/em>.\u201d <strong>St\u00e9phane Mac Millan, cofounder and CEO, Verley<\/strong><\/p>\n<h4><strong>Unlocking new applications<\/strong><\/h4>\n<p>The dairy industry has been \u201cfunctionalizing proteins for decades,\u201d says Mac Milan. \u201cSo we need to do the same for our recombinant dairy proteins, and because we\u2019re working with a highly purified beta-lactoglobulin, we\u2019re able to achieve functionality you can\u2019t get even with [animal milk derived] whey protein isolate.\u201d<\/p>\n<p>He adds: \u201cFor example, whey protein isolate doesn\u2019t gel, whereas our FermWhey Gel can serve as a replacement for all these texturizers that formulators want to get rid of to meet clean label requirements.\u201d<\/p>\n<p>With FermWhey MicroStab, meanwhile, formulators will be able to add whey at higher inclusion rates without causing sensory issues, he said. \u201cOur product also has 11% more leucine than native whey protein isolate, so we are bringing more to the table in terms of quality of the nutrition.\u201d<\/p>\n<h4><strong>Manufacturing and scale up<\/strong><\/h4>\n<p>Verley has secured self-GRAS (Generally Recognized as Safe) status for its whey proteins in the US and has submitted a GRAS notification to the FDA with the hope of securing a \u201cno questions\u201d letter by the end of the year. Regulatory filings are also planned in \u201cmultiple other\u201d geographies, says Mac Milan.<\/p>\n<p>While Verley envisages building its own facilities at some point, the initial plan is to scale up with co-manufacturers, he says. \u201cWe\u2019ve already signed with two, but this year is all about proving our strain and process is robust enough at 50 cubic meters [50,000-L], and if it works at 50, it will work at 150 and so on.\u201d<\/p>\n<p>While Verley has developed microbial strains that can produce other dairy proteins in addition to beta lactoglobulin, he said, the economics of recombinant casein production are more challenging.<\/p>\n<p>\u201cFor the moment, casein doesn\u2019t fly, although in the long run, we strongly believe we will be a huge player in this market. We are also working on other proteins including lactoferrin as the long-term vision is to offer a portfolio of different proteins.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Multiple startups are now making dairy proteins without cows, says Verley (previously Bon Vivant) cofounder St\u00e9phane Mac Millan. To stand out from the crowd, however, they will have to deliver some added value in addition to compelling unit economics, he claims. And Lyon, France-based Verley is delivering on both fronts, with a new suite of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":159656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[6711,65598,16707,65600,41368,65601,12884,65599,3555],"dealstore":[],"offerexpiration":[],"class_list":["post-159655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-1st","tag-animal-free","tag-dairy","tag-functionalized","tag-proteins","tag-recombinant","tag-unveils","tag-verley","tag-worlds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=159655\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Multiple startups are now making dairy proteins without cows, says Verley (previously Bon Vivant) cofounder St\u00e9phane Mac Millan. To stand out from the crowd, however, they will have to deliver some added value in addition to compelling unit economics, he claims. And Lyon, France-based Verley is delivering on both fronts, with a new suite of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=159655\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T12:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"999\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=159655#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins\",\"datePublished\":\"2025-03-27T12:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655\"},\"wordCount\":876,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg\",\"keywords\":[\"1st\",\"animal-free\",\"Dairy\",\"functionalized\",\"Proteins\",\"recombinant\",\"Unveils\",\"Verley\",\"Worlds\"],\"articleSection\":[\"Agriculture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=159655#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=159655\",\"url\":\"https:\/\/fivemor.com\/?p=159655\",\"name\":\"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg\",\"datePublished\":\"2025-03-27T12:15:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=159655#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=159655\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=159655#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg\",\"width\":999,\"height\":666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=159655#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=159655","og_locale":"en_US","og_type":"article","og_title":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network","og_description":"Multiple startups are now making dairy proteins without cows, says Verley (previously Bon Vivant) cofounder St\u00e9phane Mac Millan. To stand out from the crowd, however, they will have to deliver some added value in addition to compelling unit economics, he claims. And Lyon, France-based Verley is delivering on both fronts, with a new suite of [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=159655","og_site_name":"Som2ny Network","article_published_time":"2025-03-27T12:15:05+00:00","og_image":[{"width":999,"height":666,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=159655#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=159655"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins","datePublished":"2025-03-27T12:15:05+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=159655"},"wordCount":876,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=159655#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg","keywords":["1st","animal-free","Dairy","functionalized","Proteins","recombinant","Unveils","Verley","Worlds"],"articleSection":["Agriculture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=159655#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=159655","url":"https:\/\/fivemor.com\/?p=159655","name":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=159655#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=159655#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg","datePublished":"2025-03-27T12:15:05+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=159655#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=159655"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=159655#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/Bon-Vivatn-cofounders-Helene-Stephane-Image-credit-Bon-Vivant.jpg","width":999,"height":666},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=159655#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Verley unveils \u2018world\u2019s 1st\u2019 functionalized recombinant dairy proteins"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/159655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159655"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/159655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/159656"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159655"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=159655"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=159655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}