{"id":158998,"date":"2025-03-27T04:12:13","date_gmt":"2025-03-27T04:12:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-cross-channel-attribution\/"},"modified":"2025-03-27T04:12:13","modified_gmt":"2025-03-27T04:12:13","slug":"kevin-hillstrom-minethatdata-cross-channel-attribution","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158998","title":{"rendered":"Kevin Hillstrom: MineThatData: Cross Channel Attribution"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-3170000688114775628\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/understanding-amazon-marketing-clouds-cross-channel-tim-zawislack-yg3tc\/?trackingId=pfBcX%2F6JQIuNU5hNH2EHvA%3D%3D\" target=\"_blank\">Last week&#8217;s article<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">A sampling of the ingredients.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">Complex<\/span><\/li>\n<li><span style=\"font-family: arial;\">Powerful<\/span><\/li>\n<li><span style=\"font-family: arial;\">Comprehensive<\/span><\/li>\n<li><span style=\"font-family: arial;\">Touchpoints<\/span><\/li>\n<li><span style=\"font-family: arial;\">Holistic<\/span><\/li>\n<li><span style=\"font-family: arial;\">Customer Journey<\/span><\/li>\n<li><span style=\"font-family: arial;\">Sophisticated<\/span><\/li>\n<li><span style=\"font-family: arial;\">Data-Driven<\/span><\/li>\n<li><span style=\"font-family: arial;\">Visible<\/span><\/li>\n<li><span style=\"font-family: arial;\">Actionable<\/span><\/li>\n<li><span style=\"font-family: arial;\">Optimize<\/span><\/li>\n<li><span style=\"font-family: arial;\">Insights<\/span><\/li>\n<li><span style=\"font-family: arial;\">Crucial<\/span><\/li>\n<li><span style=\"font-family: arial;\">Temporal<\/span><\/li>\n<li><span style=\"font-family: arial;\">Privacy<\/span><\/li>\n<li><span style=\"font-family: arial;\">Strategic<\/span><\/li>\n<li><span style=\"font-family: arial;\">Evolve<\/span><\/li>\n<li><span style=\"font-family: arial;\">Essential<\/span><\/li>\n<li><span style=\"font-family: arial;\">Forward-Looking Brands<\/span><\/li>\n<li><span style=\"font-family: arial;\">Complex<\/span><\/li>\n<li><span style=\"font-family: arial;\">Competitive Advantage<\/span><\/li>\n<li><span style=\"font-family: arial;\">Rich Insights<\/span><\/li>\n<li><span style=\"font-family: arial;\">Customer Engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Yes, as J. Peterman said to Elaine &#8230; &#8220;<i>that&#8217;s a lot of words<\/i>&#8220;.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Some words\/phrases were missing.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"font-family: arial;\">Sales\/Profit increased by 15%.<\/span><\/li>\n<li><span style=\"font-family: arial;\">The specific math and necessary techniques used to perform the analytics.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\">One of my clients said something particularly smart a few weeks back.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"font-family: arial;\">&#8220;This represents our version of truth&#8221;.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\">Cross Channel Attribution, at best, is a &#8220;version of truth&#8221;. Think about it in terms of gravity &#8230; there is a specific mathematical equation that represents gravity. If you asked 100 people what the equation was, maybe five would know it, but everybody would understand the general idea of how gravity works. Of the 95 who didn&#8217;t know the actual equation, there would be a handful of people who would be very confident their equation would be close to accurate and better than everybody else &#8230; they&#8217;d yell stuff like &#8220;Pi-R-Squared&#8221;. If you aren&#8217;t in the five who know the actual equation for Newton&#8217;s Law of Universal Gravitation, &#8220;Pi-R-Squared&#8221; might sound complex, full of rich insights, maybe even temporal. But without any details and actual knowledge of the truth, how do you know &#8220;Pi-R-Squared&#8221; is right?<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Last week&#8217;s article. A sampling of the ingredients. Complex Powerful Comprehensive Touchpoints Holistic Customer Journey Sophisticated Data-Driven Visible Actionable Optimize Insights Crucial Temporal Privacy Strategic Evolve Essential Forward-Looking Brands Complex Competitive Advantage Rich Insights Customer Engagement Yes, as J. Peterman said to Elaine &#8230; &#8220;that&#8217;s a lot of words&#8220;. Some words\/phrases were missing. Sales\/Profit increased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[27161,4552,1770,13773,13772,13774],"dealstore":[],"offerexpiration":[],"class_list":["post-158998","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-attribution","tag-channel","tag-cross","tag-hillstrom","tag-kevin","tag-minethatdata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Cross Channel Attribution - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158998\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Cross Channel Attribution - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Last week&#8217;s article. A sampling of the ingredients. Complex Powerful Comprehensive Touchpoints Holistic Customer Journey Sophisticated Data-Driven Visible Actionable Optimize Insights Crucial Temporal Privacy Strategic Evolve Essential Forward-Looking Brands Complex Competitive Advantage Rich Insights Customer Engagement Yes, as J. Peterman said to Elaine &#8230; &#8220;that&#8217;s a lot of words&#8220;. Some words\/phrases were missing. 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