{"id":158983,"date":"2025-03-27T03:57:49","date_gmt":"2025-03-27T03:57:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/rsa-films-peter-martin-directs-amusing-mens-wearhouse-campaign-via-party-land\/"},"modified":"2025-03-27T03:57:49","modified_gmt":"2025-03-27T03:57:49","slug":"rsa-films-peter-martin-directs-amusing-mens-wearhouse-campaign-via-party-land","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158983","title":{"rendered":"RSA Films&#8217; Peter Martin Directs Amusing Men&#8217;s Wearhouse Campaign via Party Land"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\"> <!-- class=\"post\" --><\/p>\n<p>\t<!-- social posting -->\u00a0<\/p>\n<p>\t<!-- picturefill html structure example --><\/p>\n<p><strong class=\"info\">By Egotist \/ <time datetime=\"March 27, 2025\">March 27, 2025<\/time> \/ <\/strong>\n\t\t<\/p>\n<p>After last year\u2019s breakout campaign redefined <a href=\"https:\/\/www.menswearhouse.com\">Men\u2019s Wearhouse\u2019s<\/a> image for the next generation of consumers\u2013driving a double-digit increase in awareness and a significant increase in consideration\u2013the brand is back with the next phase of its \u201cLove the Way You Look\u201d platform. Created in collaboration with <a href=\"https:\/\/www.partyland.co\">Party Land<\/a>, the new campaign leans even harder into comedy and relatability, and positions Men\u2019s Wearhouse as the ultimate solution to the everyday style dilemmas men actually care about.<\/p>\n<p>&#13;<\/p>\n<div class=\"arve-wrapper\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-um1JMl3D9CY\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><iframe loading=\"lazy\" title=\"Keep cool | Men\u2019s Wearhouse\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/um1JMl3D9CY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>&#13;<\/p>\n<p>For decades, Men\u2019s Wearhouse has helped guys dress for life\u2019s big moments, but let\u2019s be honest\u2014most men aren\u2019t always thinking about fashion. They just want to know what to wear and where to get it. Party Land taps into that universal truth in this campaign, using humor to spotlight the real-life stress of getting dressed and how Men\u2019s Wearhouse makes it effortless to get it right, no matter the occasion.<\/p>\n<p>&#13;<\/p>\n<p>Following the success of last year\u2019s repositioning effort and comedic ad campaign, Men\u2019s Wearhouse expanded its partnership with Party Land from a project-based collaboration to its official Agency of Record to keep the momentum going. This campaign pushes the brand transformation and comedy further, delivering three distinct :30 spots, a cast of established comedic talent, and bolder humor that pushes the category\u2019s boundaries.<\/p>\n<p>&#13;<\/p>\n<p>While men\u2019s fashion advertising has traditionally played it safe with perfectly dressed and styled models in predictable situations, Party Land has tapped into a proven consumer preference for humor, helping Men\u2019s Wearhouse not only stand out but continue shifting perceptions of the brand. According to Oracle, 90% of people are more likely to remember ads that are funny, and 72% say they would choose a humorous brand.<\/p>\n<p>&#13;<\/p>\n<p>From Suits to Everyday Solutions \u2013 A Brand That Actually Gets It<br \/>&#13;<br \/>\nWhile Men\u2019s Wearhouse is still a leader in the U.S. tailored clothing market, it\u2019s also the place to get everything else guys need\u2013dress shirts, polos, chinos, sneakers, even shorts.<\/p>\n<p>&#13;<\/p>\n<div class=\"arve-wrapper\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-iYN5jf3KsM\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><iframe loading=\"lazy\" title=\"Find your fit | Men\u2019s Wearhouse\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/iYN5_jf3KsM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>&#13;<\/p>\n<p>Last year\u2019s campaign was all about confidence, and this year\u2019s work shifts the focus to solutions. Rather than just making men feel good in their clothes, Men\u2019s Wearhouse is tackling a more relatable reality: most guys don\u2019t want to think about fashion, they just need to know what to wear and where to get it. Men\u2019s Wearhouse makes it easy with 600+ locations nationwide, so help is always nearby from sales associates who actually know what they\u2019re talking about and provide expert tailoring.<\/p>\n<p>&#13;<\/p>\n<p>\u201cAfter the success of last year\u2019s campaign in driving brand awareness and consideration, I believe this year\u2019s effort will continue to turn heads, get customers thinking differently about Men\u2019s Wearhouse, and deliver a few laughs along the way,\u201d said Matt Repicky, SVP, Chief Brands Officer at Tailored Brands. \u201cOur strategy is all about creating mass reconsideration, and there\u2019s no better way to do that than with comedy. We\u2019re reintroducing Men\u2019s Wearhouse to people who think they already know us\u2014making the brand feel more relevant than ever while still staying true to what\u2019s always made us great.<\/p>\n<p>&#13;<\/p>\n<div class=\"arve-wrapper\" data-mode=\"normal\" data-provider=\"youtube\" id=\"arve-fWjIX-49eg\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/VideoObject\">\n<p><iframe loading=\"lazy\" title=\"Dress your best | Men\u2019s Wearhouse\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fWjIX-_49eg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>&#13;<\/p>\n<p>A Campaign Rooted in Real Life (and Real Emotion)<br \/>&#13;<br \/>\nThe campaign centers on Zach, played by actor and Groundlings company member Chris Kleckner, an everyday guy navigating the minefield of social dress codes. Whether it\u2019s showing up appropriately dressed for his sister\u2019s 40th birthday party, figuring out the \u201cright\u201d level of casual for a neighborhood BBQ, or sweating (literally) over how to survive a summer wedding in a suit, Men\u2019s Wearhouse has his back with the perfect fit, expert guidance, and a stress-free way to get it right.<\/p>\n<p>&#13;<\/p>\n<p>\u201cComedy works because it makes people feel seen,\u201d said Matt Heath, Co-Founder and Chief Creative Officer at Party Land. \u201cMost fashion ads love to pretend every guy is a supermodel, but most guys just want to look good without having to think too hard. We\u2019ve built a strong partnership with the Men\u2019s Wearhouse team over the past year and a half, and that trust has been a springboard for making the brand feel more relevant and more like the guys who shop there. There\u2019s something really rewarding about taking an iconic brand, giving it new energy, and getting people to see it in a new light.\u201d<\/p>\n<p>&#13;<\/p>\n<p>Beyond the creative approach, the campaign itself is a comedy showcase, starring Kleckner, Greg Cromer, Katie Walder, and Beth Dover\u2014talent frequently seen at Los Angeles improv institutions like The Groundlings. With its self-awareness and sharp writing, it stands out in a category that often follows a well-worn path. Directed by RSA Films\u2019 Peter Martin, the spots feel more like short comedy sketches than traditional menswear ads\u2013because the category doesn\u2019t need another slow-motion shot of a guy adjusting his cufflinks.<\/p>\n<p>&#13;<\/p>\n<p>The \u201cLove the Way You Look\u201d campaign is rolling out nationwide across broadcast, connected TV, social, and digital platforms this Spring.<\/p>\n<p>&#13;<\/p>\n<p>CREDITS:<\/p>\n<p>&#13;<\/p>\n<p>AGENCY: PARTY LAND<br \/>&#13;<br \/>\n\u2022 Founder\/Chief Creative Officer: Matt Heath<br \/>&#13;<br \/>\n\u2022 Managing Partner: Andy Silva<br \/>&#13;<br \/>\n\u2022 Creative Director: Natalia Fredericks<br \/>&#13;<br \/>\n\u2022 Writer: Eli White<br \/>&#13;<br \/>\n\u2022 Art Director: Jacob Warhop<br \/>&#13;<br \/>\n\u2022 Executive Producer: Nick Phillips<br \/>&#13;<br \/>\n\u2022 Executive Producer, Stills: Jigisha Bouverat<br \/>&#13;<br \/>\n\u2022 Group Brand Director: Amy Krieg<\/p>\n<p>&#13;<\/p>\n<p>BRAND: MEN\u2019S WEARHOUSE<br \/>&#13;<br \/>\n\u2022 SVP\/Chief Brands Officer: Matthew Repicky<br \/>&#13;<br \/>\n\u2022 VP of Marketing Operations: Meighan Bryles<br \/>&#13;<br \/>\n\u2022 Creative Director: Randall Rufino<br \/>&#13;<br \/>\n\u2022 Head of Video: Mauricio Torres<br \/>&#13;<br \/>\n\u2022 Producer: Morgan Mingram<br \/>&#13;<br \/>\n\u2022 Post Producer: Madeline Fox<br \/>&#13;<br \/>\n\u2022 Sr. Manager, Social Media: Ben Bercasio<br \/>&#13;<br \/>\n\u2022 Manager, Social Media: Lacey Won<br \/>&#13;<br \/>\n\u2022 Sr. Stylist: Jennifer Telford<br \/>&#13;<br \/>\n\u2022 Stylist: Rachel Fawkes<br \/>&#13;<br \/>\n\u2022 Stylist Assistant: Chernisse Butcher<br \/>&#13;<br \/>\n\u2022 Stylist Assistant: Marley Lorraine Jones<br \/>&#13;<br \/>\n\u2022 Stylist Assistant: Charlotte Anderson<br \/>&#13;<br \/>\n\u2022 Stylist Assistant: Malina Syvoravong<br \/>&#13;<br \/>\n\u2022 Lead Tailor: Tatiana Sali-Souleiman<br \/>&#13;<br \/>\n\u2022 Tailor: Tatyana Cassanelli<br \/>&#13;<br \/>\n\u2022 Tailor: Vitalina Gavrylyuk<br \/>&#13;<br \/>\n\u2022 Tailor: Lena Korbukh<\/p>\n<p>&#13;<\/p>\n<p>PRODUCTION COMPANY, LIVE ACTION: RSA FILMS<br \/>&#13;<br \/>\n\u2022 Director: Peter Martin<br \/>&#13;<br \/>\n\u2022 President\/Executive Producer: Luke Ricci<br \/>&#13;<br \/>\n\u2022 Executive Producer: Jenni Sprunger<br \/>&#13;<br \/>\n\u2022 Head of Production: Sarah Morrison<br \/>&#13;<br \/>\n\u2022 Producer: Lawrence Lewis<br \/>&#13;<br \/>\n\u2022 D.P.: Sean Porter<\/p>\n<p>&#13;<\/p>\n<p>PRODUCTION COMPANY, STILLS: RISE CREATIVE STUDIOS<br \/>&#13;<br \/>\n\u2022 Photographer: Blair Getz Mezibov<br \/>&#13;<br \/>\n\u2022 Photographer: Farhad Samari<br \/>&#13;<br \/>\n\u2022 Executive Producer: Brandessa Hale<br \/>&#13;<br \/>\n\u2022 Lighting Director: Corey Danieli<\/p>\n<p>&#13;<\/p>\n<p>EDITORIAL: COSMO ST.<br \/>&#13;<br \/>\n\u2022 Editor: Kimmy Dub\u00e9<br \/>&#13;<br \/>\n\u2022 Sr. Assistant Editor: Edward Schroer<br \/>&#13;<br \/>\n\u2022 Producer: Jesse Lehrhoff<br \/>&#13;<br \/>\n\u2022 Head of Production: Kacie Gomez<br \/>&#13;<br \/>\n\u2022 EP: Marie Mangahas<\/p>\n<p>&#13;<\/p>\n<p>FINISHING: THE END<br \/>&#13;<br \/>\n\u2022 Finishing Producer: Maura Murphy<\/p>\n<p>&#13;<\/p>\n<p>AUDIO MIXING: LIME STUDIOS<br \/>&#13;<br \/>\n\u2022 Mixer: Ben Tomastik<br \/>&#13;<br \/>\n\u2022 Executive Producer: Susie Boyajan<\/p>\n<p>&#13;<\/p>\n<p>COLOR CORRECTION: APACHE STUDIOS<br \/>&#13;<br \/>\n\u2022 Sr Colorist: Steve Rodriguez<br \/>&#13;<br \/>\n\u2022 Head of Production: Stefanie Schaldenbrand<\/p>\n<p>&#13;<\/p>\n<p>MUSIC: WALKER<br \/>&#13;<br \/>\n\u2022 Partner &amp; Executive Producer: Stephanie Pigott<br \/>&#13;<br \/>\n\u2022 Executive Producer: Dottie Sharr<br \/>&#13;<br \/>\n\u2022 Composer: Doran Danoff<br \/>&#13;<br \/>\n\u2022 Producer: Julius Wilder<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 By Egotist \/ March 27, 2025 \/ After last year\u2019s breakout campaign redefined Men\u2019s Wearhouse\u2019s image for the next generation of consumers\u2013driving a double-digit increase in awareness and a significant increase in consideration\u2013the brand is back with the next phase of its \u201cLove the Way You Look\u201d platform. Created in collaboration with Party Land, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[30764,13503,61732,5032,4132,4304,203,577,7488,65423,65424],"dealstore":[],"offerexpiration":[],"class_list":["post-158983","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-amusing","tag-campaign","tag-directs","tag-films","tag-land","tag-martin","tag-mens","tag-party","tag-peter","tag-rsa","tag-wearhouse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RSA Films&#039; Peter Martin Directs Amusing Men&#039;s Wearhouse Campaign via Party Land - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158983\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSA Films&#039; Peter Martin Directs Amusing Men&#039;s Wearhouse Campaign via Party Land - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u00a0 By Egotist \/ March 27, 2025 \/ After last year\u2019s breakout campaign redefined Men\u2019s Wearhouse\u2019s image for the next generation of consumers\u2013driving a double-digit increase in awareness and a significant increase in consideration\u2013the brand is back with the next phase of its \u201cLove the Way You Look\u201d platform. 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