{"id":158424,"date":"2025-03-26T21:01:53","date_gmt":"2025-03-26T21:01:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-57\/"},"modified":"2025-03-26T21:01:53","modified_gmt":"2025-03-26T21:01:53","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-57","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158424","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


\n<\/p>\n

\n

William Grant & Sons Appoints James Casey As U.S. President<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarch 26, 2025<\/a><\/span><\/p>\n

William Grant & Sons has announced two key leadership changes for the U.S., naming James Casey as the company\u2019s new U.S. president and managing director, and V\u00e9rane de Marffy as CMO for the U.S. Casey\u2019s new post is effective March 31 and Marffy\u2019s takes effect April 1. Both appointments were made by William Grant & Sons global CEO S\u00f8ren Hagh. William Grant had total U.S. volume of 3.3 million cases last year, according to Impact Databank, on a 2% increase.<\/span><\/p>\n

Casey joins William Grant from Constellation, where he served as senior vice president and chief sales officer of the wine and spirits division. Prior to joining Constellation in 2018, Casey held key roles at Diageo, Gallo, and Treasury Wine Estates. Marffy, a veteran of L\u2019Oreal, was most recently global deputy general manager at Ralph Lauren Fragrances.<\/p>\n

Casey\u2019s appointment follows the November 2024 departure of Paul Basford<\/a> from William Grant\u2019s U.S. team. Basford served as the company\u2019s U.S. president for nearly four years before accepting a role as chief commercial officer at Pernod Ricard USA last fall.<\/p>\n

Grant USA\u2019s new leaders are tasked with accelerating growth for the company amid a tough operating environment. The U.S. portfolio fared well last year under the circumstances, led by 800,000-case Tequila Milagro and super-premium gin Hendrick\u2019s at more than 600,000 cases, both of which were up 4%.<\/p>\n

The portfolio\u2019s growth last year cut across categories, price points, and brand size, with eight of its leading 13 brands seeing gains in 2024, including double-digit advances for Reyka vodka and Glenfiddich and The Balvenie single malt Scotch whiskies. \u201cI look forward to leveraging my experience to help drive the U.S. business forward and support its next phase of growth,\u201d said Casey.<\/p>\n

\u201cIt\u2019s with great enthusiasm that we welcome Jim and V\u00e9rane to our U.S. team, a key market for our global William Grant & Sons business,\u201d said Hagh. \u201cBoth bring exceptional experience in driving growth and success across the luxury, lifestyle and spirits sectors. We\u2019re confident that their leadership will be instrumental in guiding our U.S. team and propelling our global business toward even greater success and growth in the years ahead.\u201d\u2014Shane English<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
William Grant\u2019s Leading Brands In The U.S.<\/strong>
(Thousands of 9-liter case depletions)<\/small><\/td>\n<\/tr>\n<\/thead>\n
Brand<\/th>\nType<\/th>\n2023<\/th>\n2024<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
Milagro<\/td>\nTequila<\/td>\n778<\/td>\n811<\/td>\n4.1%<\/td>\n<\/tr>\n
Hendrick\u2019s<\/td>\nImported Gin<\/td>\n590<\/td>\n615<\/td>\n4.1%<\/td>\n<\/tr>\n
Sailor Jerry<\/td>\nRum<\/td>\n537<\/td>\n501<\/td>\n-6.6%<\/td>\n<\/tr>\n
Tullamore Dew<\/td>\nIrish Whiskey<\/td>\n316<\/td>\n326<\/td>\n3.1%<\/td>\n<\/tr>\n
Clan MacGregor<\/td>\nBlended Scotch<\/td>\n264<\/td>\n256<\/td>\n-3.1%<\/td>\n<\/tr>\n
Reyka<\/td>\nImported Vodka<\/td>\n196<\/td>\n231<\/td>\n18.0%<\/td>\n<\/tr>\n
Glenfiddich<\/td>\nSingle Malt Scotch<\/td>\n172<\/td>\n191<\/td>\n10.5%<\/td>\n<\/tr>\n
Monkey Shoulder<\/td>\nBlended Malt Scotch<\/td>\n107<\/td>\n101<\/td>\n-5.9%<\/td>\n<\/tr>\n
Balvenie<\/td>\nSingle Malt Scotch<\/td>\n88<\/td>\n100<\/td>\n14.3%<\/td>\n<\/tr>\n
Grant\u2019s<\/td>\nBlended Scotch<\/td>\n82<\/td>\n84<\/td>\n3.0%<\/td>\n<\/tr>\n
Drambuie<\/td>\nImported Liqueur<\/td>\n43<\/td>\n43<\/td>\n-1.2%<\/td>\n<\/tr>\n
Raynal<\/td>\nImported Brandy<\/td>\n24<\/td>\n23<\/td>\n-6.0%<\/td>\n<\/tr>\n
Solerno<\/td>\nImported Liqueur<\/td>\n7<\/td>\n8<\/td>\n10.3%<\/td>\n<\/tr>\n
Total Leading Brands2<\/sup><\/th>\n3,204<\/strong><\/td>\n3,288<\/strong><\/td>\n2.6%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.
2 Addition of columns may not agree due to rounding.
<\/small>Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

Tagged : Hendrick’s<\/a>, Milagro<\/a>, William Grant<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

William Grant & Sons Appoints James Casey As U.S. President March 26, 2025 William Grant & Sons has announced two key leadership changes for the U.S., naming James Casey as the company\u2019s new U.S. president and managing director, and V\u00e9rane de Marffy as CMO for the U.S. Casey\u2019s new post is effective March 31 and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-158424","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158424\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - 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