{"id":158412,"date":"2025-03-26T20:53:48","date_gmt":"2025-03-26T20:53:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/lloyds-quits-adameveddb-joins-list-of-uk-banks-looking-for-a-new-creative-agency\/"},"modified":"2025-03-26T20:53:48","modified_gmt":"2025-03-26T20:53:48","slug":"lloyds-quits-adameveddb-joins-list-of-uk-banks-looking-for-a-new-creative-agency","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158412","title":{"rendered":"Lloyds quits adam&#038;eveDDB \u2013 joins list of UK banks looking for a new creative agency"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&amp;eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/maxresdefault-78-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1826537\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/maxresdefault-78-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/maxresdefault-78-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/maxresdefault-78-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/03\/maxresdefault-78-390x220.jpg 390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>Lloyds says: \u201cAs we evolve our marketing programmes, we are re-evaluating our approach to agency partners. As such our relationship with Adam &amp; Eve\/DDB will come to a close. We\u2019re grateful to Adam &amp; Eve\/DDB\u2019s dedication and commitment to crafting outstanding advertising for us over the years.\u201d <\/p>\n<p>A&amp;E CEO Miranda Hipwell, who\u2019s walked into a bit of a nightmare since taking over with longstanding clients including John Lewis\/Waitrose and the National Lottery leaving for different reasons, says: \u201cWe are proud of all we\u2019ve achieved during our 10-year partnership with Lloyds Banking Group. Our wide-ranging work for its stable of brands has delivered sustained commercial growth and helped shape culture \u2013 both through sector-defining creative excellence and by raising important issues such as mental health and the women\u2019s pension gap \u2013 all underpinned by proven effectiveness. We wish Lloyds well as the business moves into a new phase.\u201d<\/p>\n<p>Lloyds also uses Ogilvy One for CRM work and it won\u2019t have escaped many people\u2019s attention that James Murphy and David Golding, A&amp;E co-founders who have a long relationship with Lloyds, now sit atop Ogilvy Group UK since their NCA start-up was sold to WPP. Former A&amp;E joint CEO Tammy Einav has also recently joined them. <\/p>\n<p>Lloyds\u2019 newish marketing line-up is embarked on the dreaded digital transformation so it may be that Lloyds (and Halifax) will no longer be the big above-the-line spenders they used to be. Online is now the overriding focus for big UK banks. But sooner or later they\u2019ll need A&amp;E-type skills and Lloyds is still a juicy prize for someone. Ogilvy, already on the marketing roster, must surely be in the frame.<\/p>\n<p>As for A&amp;E it\u2019s garnered a lot of multinational business since getting a bigger international role at DDB (Disney, Puma and a new global campaign for Mars\u2019 Twix) but losing these big domestic accounts must be a worry.   <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&amp;eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow. Lloyds says: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":158413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[65207,5353,11297,1087,16710,4249,35647,24963],"dealstore":[],"offerexpiration":[],"class_list":["post-158412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-adameveddb","tag-agency","tag-banks","tag-creative","tag-joins","tag-list","tag-lloyds","tag-quits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lloyds quits adam&amp;eveDDB \u2013 joins list of UK banks looking for a new creative agency - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158412\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lloyds quits adam&amp;eveDDB \u2013 joins list of UK banks looking for a new creative agency - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&amp;eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow. 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