{"id":158216,"date":"2025-03-26T18:46:02","date_gmt":"2025-03-26T18:46:02","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/investing\/steadyhand-to-be-acquired-by-purpose-unlimited-to-enhance-your-wealth-management-experience\/"},"modified":"2025-03-26T18:46:02","modified_gmt":"2025-03-26T18:46:02","slug":"steadyhand-to-be-acquired-by-purpose-unlimited-to-enhance-your-wealth-management-experience","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158216","title":{"rendered":"Steadyhand to be acquired by Purpose Unlimited to enhance your wealth management experience"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.steadyhand.com\/asset\/2025\/03\/07\/purpose%20unlimited%20x%20steadyhand%20blog.png\" width=\"650\" height=\"365\"\/><\/p>\n<p>by Tom Bradley<\/p>\n<p>We are excited to announce that Steadyhand has accepted an offer to join <a href=\"https:\/\/www.purpose-unlimited.com\/home\">Purpose Unlimited<\/a>, an innovative and growing wealth and investment management firm. Subject to regulatory and unitholder approval, Purpose will acquire Steadyhand with the goal of expanding our wealth management capabilities and enhancing our ability to serve your investment needs.<\/p>\n<h4>Why we\u2019re doing this<\/h4>\n<p>We initiated the search for a partner to find a firm that had the resources to help us broaden our ability to serve clients, achieve our ambition to serve more Canadians, and provide additional opportunities for our team. The Purpose\/Steadyhand combination is about building on our strengths and fulfilling our goal to better serve Canadian investors of all sizes. It\u2019s not about cost-cutting and rationalization.<\/p>\n<p>The reason we chose to work with Purpose was their excitement for our approach to wealth management and our shared commitment to providing advice to all Canadians. Most other firms are focused on clients with millions of dollars. Purpose shares our passion for offering Canadians an alternative to traditional bank branches or advisors who may not fully understand their needs and service expectations.<\/p>\n<h4>Who is Purpose?<\/h4>\n<p>Purpose Unlimited is an independent Canadian financial services company led by well-known entrepreneur Som Seif. The firm\u2019s mission is to be the customer-focused leader that the financial services industry needs. Purpose is developing a diversified product platform aimed to innovate and create the next generation of asset management, wealth management, and banking technology. The firm\u2019s businesses include <em>Purpose Investments<\/em>, which offers a broad range of investment products; <em>Advisor Solutions<\/em>, which provides platforms to support advisor-client relationships; and <em>Driven<\/em>, a lender supporting small businesses across Canada.<\/p>\n<h4>Benefits to Steadyhand Clients<\/h4>\n<p>Over time, Purpose will help us enhance our offering in several key areas:<\/p>\n<ul> &#13;<\/p>\n<li> <strong>Enhanced investment management:<\/strong> Combining the two businesses will allow clients to benefit from Purpose\u2019s investment management capabilities, which include market leadership in retirement products and goal-based solutions.<\/li>\n<p> &#13;<\/p>\n<li><strong>Improved online tools and client experience:<\/strong> Purpose\u2019s expertise will enable us to improve our online tools (including our client portal) and overall client experience.\u00a0<\/li>\n<p> &#13;<\/p>\n<li><strong>Increased resources: <\/strong>The combination of Purpose and Steadyhand will enhance our team\u2019s ability to do what they do best, which is provide responsive service, investment advice and, most importantly, a steady hand.\u00a0<\/li>\n<p> &#13;<\/p>\n<li><strong>Succession planning:<\/strong> The management depth and experience of Purpose will help us better address the challenge of succession that hovers over every small, independent firm. &#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n  &#13;<br \/>\n  &#13;<br \/>\n  &#13;<br \/>\n  &#13;\n  <\/li>\n<p> &#13;\n  <\/ul>\n<h4>Next Steps<\/h4>\n<p>Before we move ahead with Purpose, we need regulatory and unitholder approval. We expect this process will take 60-90 days, although there are no guarantees. Until that happens and the deal is finalized, you won\u2019t see any changes to our business.<\/p>\n<p>If the deal is consummated, management\u2019s intention is to move slowly initially as we get to know each other and determine how to best take advantage of each company\u2019s strengths. I want to emphasize that Purpose is excited about acquiring our firm because of the people behind it, and it\u2019s their intention to keep all Steadyhand employees. As for me? While I may be getting up in years, I\u2019m excited about the partnership and plan to play an important role in the transition phase over the next year.<\/p>\n<p>As we finalize the details, we\u2019ll have more information to share. In the meantime, please visit our <a href=\"https:\/\/www.steadyhand.com\/company\/purpose-unlimited-offer\/\">dedicated webpage<\/a>, which includes an FAQ, press release, and other details about the offer. If you have any questions, please call us at 1-888-888-3147 or <a href=\"https:\/\/www.steadyhand.com\/contact\/\">book a meeting<\/a> with one of our Investor Specialists.<\/p>\n<div class=\"cta-grey-box not-a-bank\" style=\"margin-top: 20px;\">\n<h2 class=\"cta-grey-box__title\">We&#8217;re not a bank.<\/h2>\n<p>Which means we don&#8217;t have to communicate like one (phew!). Sign up for our Newsletter and Blog and join the thousands of other Canadians who appreciate the straight goods on investing.<\/p>\n<\/p><\/div>\n<p>      <!-- form id=\"newsletter-form\" action=\"\/\/steadyhand.us3.list-manage.com\/subscribe\/post-json?u=16dc1da0069ea6ff56c3b09cf&id=8fda198faa&group[6561][4]=1&c=?\" method=\"get\">\n        <input type=\"email\" autocapitalize=\"off\" autocorrect=\"off\" name=\"EMAIL\" id=\"EMAIL\" size=\"25\" value=\"\" required=\"\" placeholder=\"Your Email\">\n        <button type=\"submit\">Subscribe<\/button>\n      <\/form -->\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>by Tom Bradley We are excited to announce that Steadyhand has accepted an offer to join Purpose Unlimited, an innovative and growing wealth and investment management firm. Subject to regulatory and unitholder approval, Purpose will acquire Steadyhand with the goal of expanding our wealth management capabilities and enhancing our ability to serve your investment needs. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":158217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[15282,10146,2752,5984,312,65174,6890,7351],"dealstore":[],"offerexpiration":[],"class_list":["post-158216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-acquired","tag-enhance","tag-experience","tag-management","tag-purpose","tag-steadyhand","tag-unlimited","tag-wealth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steadyhand to be acquired by Purpose Unlimited to enhance your wealth management experience - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158216\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steadyhand to be acquired by Purpose Unlimited to enhance your wealth management experience - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"by Tom Bradley We are excited to announce that Steadyhand has accepted an offer to join Purpose Unlimited, an innovative and growing wealth and investment management firm. 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