{"id":158214,"date":"2025-03-26T18:44:06","date_gmt":"2025-03-26T18:44:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-ai-driven-content-strategy-6-powerful-prompts-for-content-marketing\/"},"modified":"2025-03-26T18:44:06","modified_gmt":"2025-03-26T18:44:06","slug":"the-ai-driven-content-strategy-6-powerful-prompts-for-content-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=158214","title":{"rendered":"The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<section id=\"pageblock-block_930b17f87c4cb20e860961ce4729fd56\" class=\"pageblock js-pageblock pageblock--oms-article-content bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row g-3 g-xl-5 justify-content-center\">\n<div class=\"col-12 col-md-2 col-lg-2 d-none d-md-block\">\n<div class=\"author__image ratio ratio-1x1\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/>                    <\/div>\n<div class=\"author__name small\">By Andy Crestodina<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-md-9 col-lg-8 col-xxl-7\">\n<div class=\"pageblock-content u-spacing ms-0\">\n<p>Content marketing is all about the content-audience fit.<\/p>\n<p>You win only if you publish content on the <strong>topics<\/strong> your audience needs, in the <strong>formats<\/strong> your audience prefers, in the <strong>places<\/strong> where your audience spends time, in collaboration with the <strong>influencers<\/strong> your audience trusts.<\/p>\n<p>No surprise, AI can be very helpful.<\/p>\n<p>There are many ways that AI can support the content strategy. In this little guide, we\u2019re going to cover just a few. We\u2019ve picked a wide range from audience research to GA4 analysis.<\/p>\n<p>Here are six ways to use AI to develop a content strategy.<\/p>\n<ol>\n<li>Quick audience insights (persona prompt)<\/li>\n<li>Draft content mission statement (adapt it for email signup CTAs)<\/li>\n<li>Engaging social media topics (thought leadership prompt)<\/li>\n<li>Original research ideas (drive links and SEO outcomes)<\/li>\n<li>Communities where they hang out (PR and outreach research)<\/li>\n<li>Topics that align promotion channels (AI analysis of GA4 reports)<\/li>\n<\/ol>\n<p><em>In the examples here<\/em>\u2026 I\u2019ll use ChatGPT. Several of the methods require a ChatGPT Plus account, which costs $20 but allows you to upload files. I\u2019ve done testing in Gemini, Claude and Copilot. They all work well. These prompts for AI content strategy work in any LLM.<\/p>\n<p><em>In the examples here<\/em>\u2026 We\u2019ll pretend to be an outsourced exotic animal veterinary service for busy zookeepers. Sick rhino? We\u2019re here to help.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50962\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper.png\" alt=\"A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.\" width=\"1000\" height=\"572\" \/><\/p>\n<p><em>DALL-E: \u201cDraw a realistic picture of two busy zookeepers who have many animals to take care of.\u201d<\/em><\/p>\n<h2>1. Quick audience insights<\/h2>\n<p>Every great content strategy is built on a solid foundation of empathy. So start with the audience. The better we train the AI on our target audience, the better its responses will be.<\/p>\n<p>There are two main ways to train the AI on our target audience:<\/p>\n<ol>\n<li>Upload or copy-and-paste your battle-tested personas or ideal client profiles (ICPs)<\/li>\n<li>Use an AI prompt to generate a draft persona<\/li>\n<\/ol>\n<p>Once it\u2019s generated, checked and revised, every AI response will be better aligned. You can even transform the AI into a synthetic member of your audience, then ask it anything related to content strategy, day or night. Ask what it searches for, clicks on, listens to, downloads and watches.<\/p>\n<p>The key is accuracy. Start with this prompt from <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-marketing-personas\/\">our guide on AI-generated personas<\/a>. Then check it carefully, edit it, add to it, tweak it.<\/p>\n<p><strong>The \u201cGenerate Draft Persona\u201d Prompt:<\/strong><\/p>\n<blockquote>\n<p>Create a detailed persona for a [job title] working in [industry\/company size\/geography] who is responsible for [roles\/skills\/responsibility]. This individual is facing challenges with [specific challenge\/problem\/task] and is actively seeking <div class=\"woocommerce \">\n<div class=\"columns-3 products col_wrap_three column_woo\">    <div class=\"product col_item woo_column_item two_column_mobile type-product \">\r\n              \r\n                \r\n                 \r\n        <figure class=\"full_image_woo rh-hovered-wrap flowhidden mb0\">\r\n        <div class=\"button_action rh-shadow-sceu pt5 pb5\">\r\n            <div class=\"\">\r\n                                                <div class=\"heart_thumb_wrap text-center\"><span class=\"flowhidden cell_wishlist\"><span class=\"heartplus\" data-post_id=\"7000097\" data-informer=\"0\"><span class=\"ml5 rtlmr5 wishaddedwrap\" id=\"wishadded7000097\">Added to wishlist<\/span><span class=\"ml5 rtlmr5 wishremovedwrap\" id=\"wishremoved7000097\">Removed from wishlist<\/span> <\/span><\/span><span id=\"wishcount7000097\" class=\"thumbscount\">0<\/span> <\/div>  \r\n            <\/div>\r\n                                        <span class=\"compare_for_grid\">            \r\n                                                                      \r\n                    <span class=\"wpsm-button wpsm-button-new-compare addcompare-id-7000097 white small not-incompare comparecompact\" data-addcompare-id=\"7000097\"><i class=\"rhicon re-icon-compare\"><\/i><span class=\"comparelabel\">Add to compare<\/span><\/span> \r\n                <\/span>\r\n                                                                        \r\n        <\/div>                     \r\n        <a class=\"img-centered-flex rh-flex-center-align rh-flex-justify-center\" href=\"https:\/\/fivemor.com\/?product=make-me-an-offerps5-console-disk-edition-with-controller-and-2-games-lk\">\r\n                            <img decoding=\"async\" src=\"https:\/\/fivemor.com\/wp-content\/themes\/rehub-theme\/images\/default\/blank.gif\" data-src=\"https:\/\/fivemor.com\/wp-content\/themes\/rehub-theme\/images\/default\/noimage_500_500.png\" alt=\"&#8216;@MAKE ME AN OFFER@PS5 CONSOLE DISK EDITION WITH CONTROLLER and 2 GAMES &#8211; L@@K!!\" data-skip-lazy=\"\" class=\"lazyload \" width=\"\" height=\"\">      \r\n             \r\n\r\n                                    \r\n        <\/a>          \r\n                    <\/figure>\r\n    <div class=\"woo_column_desc padd15 csstranstrans text-center\">     \r\n        <h3 class=\"fontnormal mb10 mt0 lineheight25\">\r\n                                    <a href=\"https:\/\/fivemor.com\/?product=make-me-an-offerps5-console-disk-edition-with-controller-and-2-games-lk\">&#8216;@MAKE ME AN OFFER@PS5 CONSOLE DISK EDITION WITH CONTROLLER and 2 GAMES &#8211; L@@K!!<\/a>\r\n        <\/h3> \r\n                \r\n                                            \r\n         \r\n        \n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n                \r\n        <div class=\"woo_column_price csstranstrans-o mt15 rehub-main-price redbrightcolor\">\r\n            \n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&pound;<\/span>415.00<\/bdi><\/span><\/span>\n        <\/div> \r\n          \r\n    <\/div>\r\n            <div class=\"woo_column_btn text-center\">   \r\n                           \r\n                <a href=\"https:\/\/www.ebay.co.uk\/itm\/145322379915?hash=item21d5e38a8b:g:fYgAAOSwGBBlBkRG&#038;mkevt=1&#038;mkcid=1&#038;mkrid=710-53481-19255-0&#038;campid=5339008761&#038;customid=&#038;toolid=10049\" data-product_id=\"7000097\" data-product_sku=\"\" class=\"re_track_btn rehub-btn-font rehub-main-color rh-hovered-wrap rh-flex-center-align rh-flex-justify-center   product_type_external\" target=\"_blank\"  rel=\"nofollow sponsored\">Buy Now <span class=\"inlinestyle lineheight15 ml5 rh-hovered-scalebig csstranstrans\">+<\/span><\/a>                                     \r\n                                   \r\n        <\/div>\r\n     \r\n        \r\n<\/div><\/div><\/div> to address these issues.<\/p>\n<ul>\n<li>What are their hopes and goals in solving this problem?<\/li>\n<li>What are their fears and concerns about finding the right solution?<\/li>\n<li>What are the emotional triggers that would prompt them to take action or make a decision?<\/li>\n<li>What are the key decision criteria they consider when evaluating potential partners or vendors?<\/li>\n<\/ul>\n<\/blockquote>\n<p>The draft persona is often quite good. You may see insights that would have been difficult to uncover through stakeholder interviews. But still, spend some time reviewing and revising. Your AI content strategy depends on it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50955\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/how-zookeepers-make-decisions.png\" alt=\"Infographic titled &quot;Decision Criteria for Hiring\/Contacting a Potential Partner\/Vendor\/Provider&quot; highlighting experience, reliability, compassionate approach, and cost-effectiveness for zookeeper roles.\" width=\"1000\" height=\"643\" \/><\/p>\n<p>Once this is revised, tested and approved, you can copy it into a separate file, save as a PDF and drop it into any conversation for any AI marketing use case. Or <a href=\"https:\/\/www.orbitmedia.com\/blog\/custom-chatgpts\/\">create a custom ChatGPT<\/a> \u2026or make it a Gemini Gem \u2026or a Claude Project. Then it\u2019s easy to share with the rest of the content marketing team.<\/p>\n<hr \/>\n<table border=\"0\">\n<tbody>\n<tr valign=\"top\">\n<td style=\"min-width: 130px\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37500\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/10\/John-Doherty.png\" alt=\"\" width=\"125\" height=\"125\" \/><\/td>\n<td>\n<h6>John Doherty, <a href=\"https:\/\/editorninja.com\/\" target=\"_blank\" rel=\"noopener\">EditorNinja<\/a><\/h6>\n<p><em>&#8220;AI is, by default, bad at writing content meant for a specific audience. By turning the AI into an audience member, you will not only write copy that converts better, but you can also decrease the amount of editing needed before the content is ready for publication.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>Don\u2019t expect AI to provide any useful content strategy insights until you have trained it on your target audience. We often say that until it has your personas, AI = Average Information.<\/p>\n<p>Ready to connect with some zookeepers? Not yet. You may be tempted to start asking AI to write articles and social media posts. But we have more content strategy work to do first.<\/p>\n<h2>2. Draft content mission statement (and email signup CTAs)<\/h2>\n<p>Let\u2019s lay the foundation of our AI-driven content strategy.<\/p>\n<p>We can use the persona to create a draft <a href=\"https:\/\/www.orbitmedia.com\/blog\/content-marketing-mission-statement\/\">content marketing mission statement<\/a>. This is the concise statement that will guide our content marketing efforts. It includes three main elements: the audience, the information and the what&#8217;s-in-it-for-them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50956\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/mission-statement-zookeepers.png\" alt=\"Text on a dark background: &quot;Our content is where [audience x] finds [information y] for [benefit z].&quot; Logo of Orbit Media Studios is in the lower right corner.\" width=\"1000\" height=\"560\" \/><\/p>\n<p>Documenting this keeps you on target, saving you time and wasted energy. It can also help grow your email list because it can be easily adapted into a high-converting email signup call to action.<\/p>\n<p>Here\u2019s the prompt. Drop in the PDF or your persona, or just use this prompt in the same conversion where you generated the persona.<\/p>\n<p><strong>The \u201cGenerate Draft Content Mission\u201d Prompt:<\/strong><\/p>\n<blockquote>\n<p>You are an expert content strategist with a focus on building trust and attracting qualified visitors. Based on the attached persona, craft a draft content mission statement that aligns with their specific needs and information gaps.<\/p>\n<p>A strong content marketing mission statement includes:<\/p>\n<ol>\n<li>Target audience: Who is the content aimed at?<\/li>\n<li>Topics: What specific key themes or subjects will the content cover?<\/li>\n<li>Benefit to the reader: What value or solution does the content provide?<\/li>\n<\/ol>\n<p>The mission statement should be clear, concise, and adaptable, especially for use as a call to action to encourage newsletter subscriptions. Then, create three compelling examples of newsletter signup calls to action that resonate with the persona&#8217;s interests and drive conversions.<\/p>\n<\/blockquote>\n<p>That\u2019s a nice detailed prompt based on many years of content strategy experience. Prompts written by subject matter experts and then shared with less expert team members is a great way to embrace AI.<\/p>\n<p>Let\u2019s review the response:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50960\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper-cta.png\" alt=\"Snippet of a draft content marketing mission statement and newsletter signup calls to action, highlighting practical tips for zookeepers on animal care and behavioral enrichment.\" width=\"1000\" height=\"608\" \/><\/p>\n<p>A solid start. The email signup CTAs are nice and specific and <a href=\"https:\/\/www.orbitmedia.com\/blog\/specificity-webpages\/\">specificity is the key to conversions<\/a>. Edit carefully, but it\u2019s already better than 90% of email signup CTAs on the web. \u201cSignup for our newsletter\u201d is not a good call to action.<\/p>\n<p>Now we\u2019re ready to research specific topics.<\/p>\n<p>This is actually the most common use case for artificial intelligence. Marketers use AI to brainstorm topics more than for writing, editing, images or anything else in digital marketing. Here\u2019s the data from <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">our most recent blogger survey<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50957\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/most-bloggers-use-ai.jpg\" alt=\"Bar chart showing AI use among bloggers for tasks like generating ideas (54% in 2023, decreasing slightly in 2024), writing drafts, and creating visuals. Notably, 20% do not use AI at all.\" width=\"1000\" height=\"604\" \/><\/p>\n<p>Most content on the web is very bland. You may have noticed this.<\/p>\n<p>Look closely at anything published in your category. Is it truly unique to that brand? Or could anyone have written it? What about your own content? Is it different from what others are saying?<\/p>\n<p>There are mostly just two formats for content that are highly differentiated: original research and strong opinions. We\u2019ll cover them both.<\/p>\n<h2>3. Discover engaging topics for social media<\/h2>\n<p>Online and offline, social interactions are rooted in points of view. Opinions are engaging. They start conversations. Content that comes from a strong opinion is effective in social media for this reason. It triggers response and response triggers social algorithms.<\/p>\n<p>Not all content marketing is thought leadership. In fact most of it is not. <a href=\"https:\/\/www.orbitmedia.com\/blog\/what-is-thought-leadership-marketing\/\">True thought leadership<\/a> takes a position on a topic, and the reader can agree or disagree. If the topic is something they can\u2019t disagree with, it isn\u2019t thought leadership.<\/p>\n<p>Opinionated content is always differentiated, but in the era of AI marketing, it\u2019s even more so. As you read this, content is pouring out of AIs into the blogs of lazy marketers. But that AI generated content isn\u2019t differentiated, because it has no point of view.<\/p>\n<p>AI doesn\u2019t care about anything. But you do.<\/p>\n<p>So let\u2019s take a stand and publish an opinion piece. It doesn\u2019t have to be controversial. In fact, the topic may be very mundane. Let\u2019s find topics that trigger conversation without getting us in too much trouble. For this, AI can help.<\/p>\n<p><strong>The \u201cProvocative-But-Mundane Topics\u201d Prompt:<\/strong><\/p>\n<blockquote>\n<p>What are some relatively mundane, almost trivial topics that people in the persona\u2019s industry have very strong opinions about?<\/p>\n<\/blockquote>\n<p>Here are the responses based on our Zookeeper persona:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50958\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/strong-opinions-zookeepers.png\" alt=\"Text excerpt listing zookeepers' opinions: glove preference, injection methods, needle gauge, annoying species, best animal treats, smelling medications, and protective gear opinions.\" width=\"1000\" height=\"634\" \/><\/p>\n<p>Dartgun vs. blowpipe? Worse smelling medications? Most annoying species? Best treats? None of these topics have right and wrong answers. All of these topics zookeepers have opinions about. This is a gold mine for social media content.<\/p>\n<p>You can find more prompts in <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-thought-leadership\/\">our guide for AI-powered thought leadership<\/a>. One of them reveals the topics that industry blogs aren\u2019t covering. You can use AI to find gaps in the content of the big industry blogs and capture those content creation opportunities. Super fun.<\/p>\n<h2>4. Ideas for original research<\/h2>\n<p>Here is the other topic that is always highly differentiated. Conduct some new research, publish the data, share your analysis and now your blog is a primary source.<\/p>\n<p>More than any other format in content marketing, research is the kind of quality content attracts journalists\u2019 attention and links. And those links power your search rankings. Original research is at the center of many successful SEO strategies.<\/p>\n<p>Let\u2019s see if AI can suggest some research topics that we could take on. The goal is to publish a statistic that is surprising (let\u2019s bust a myth) or supports everyone\u2019s unsupported assertions (let\u2019s find the missing statistic).<\/p>\n<p><strong>The \u201cOriginal Research Topics\u201d Prompt<\/strong><\/p>\n<blockquote>\n<p>As a content strategist, your goal is to create original research that attracts press mentions and backlinks from journalists, editors, and bloggers. Your task is to identify new, compelling statistics or insights through research that could strengthen existing claims in the industry.<\/p>\n<p>Focus on uncovering <strong>frequently asserted but rarely supported statements<\/strong> within the persona\u2019s industry. These are often the topics that could benefit from original data to validate or challenge common beliefs.<\/p>\n<ol>\n<li>What are the gaps in existing research where new statistics could add value?<\/li>\n<li>Which industry claims are widely discussed but lack solid evidence or supporting data?<\/li>\n<li>How can your original research piece offer unique value and become a credible source for journalists and bloggers looking for fresh perspectives?<\/li>\n<\/ol>\n<\/blockquote>\n<p>Let\u2019s review the responses:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50961\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper-topics.png\" alt=\"Image of a document listing zookeeper topics lacking research, with a red-bordered box highlighting the phrase: &quot;Popular zookeeper topics that aren\u2019t well covered by research.\" width=\"1000\" height=\"669\" \/><\/p>\n<p>Tackling some of these research ideas would require big budgets and lots of time. We\u2019re doing content marketing here, not medical research. But look closely at the topics. Maybe there\u2019s a story we could tell. If true research isn\u2019t possible, maybe there\u2019s another angle.<\/p>\n<p>If you do conduct a study, however informal or rigorous, here is <a href=\"https:\/\/www.orbitmedia.com\/blog\/original-research-promotion\/\">a list of ways to promote original research<\/a>. Better yet, collaborate on a study with a group that\u2019s relevant to your zookeepers. What groups are relevant to zookeepers? Let\u2019s find out\u2026<\/p>\n<h2>5. Find the communities where your audience spends time<\/h2>\n<p>Again, we\u2019ll use the power of AI for research, not writing.<\/p>\n<p>If we know where our audience spends time, we know where to listen and where to engage. We know the publications to pitch to and the events we can attend. We can meet them where they are.<\/p>\n<p>For this, I\u2019ll use a simplified version of Liza Adams \u201cWatering Holes\u201d prompt.<\/p>\n<p><strong>A Simplified \u201cWatering Holes\u201d Prompt:<\/strong><\/p>\n<blockquote>\n<p>You are a content strategist marketer who is deeply familiar with the attached persona, including where they tend to congregate. We want to diversify how we reach this market and go beyond the usual digital marketing channels.<\/p>\n<p>We want to identify a variety of \u201cwatering holes\u201d where these potential customers learn, engage and interact with each other, so we can target and build relationships with them.<\/p>\n<p>Create a table with the categories of watering holes as rows and the specific watering holes as the cells. (e.g., the actual names of the communities, industry forums, events, groups, marketplaces, webinars, content platforms, partnerships, associations, etc.) Be as comprehensive and specific as possible.<\/p>\n<\/blockquote>\n<p>In her original version, the prompt covers more than one vertical, creating a large table with columns for every industry you target. Here we\u2019re focused on one specific persona, so I\u2019ve simplified the prompt to show just the one column.<\/p>\n<p>Here\u2019s the response:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50954\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/communities-platforms.png\" alt=\"Chart listing communities and platforms for zookeepers, including associations, online communities, job boards, events, and publications.\" width=\"1000\" height=\"892\" \/><\/p>\n<p>Scan through this list and your head will fill with ideas. Here are just a few to get you started:<\/p>\n<ul>\n<li>Scan through those communities. Which topics get the most traction?<\/li>\n<li>Look at the past sessions at those conferences. Have we covered those?<\/li>\n<li>Check out the editors of those publications. Do we know them yet?<\/li>\n<li>Who sponsors those tradeshows. Anyone we can partner with?<\/li>\n<li>Watch some of those webinars. Which influencers does our audience trust?<\/li>\n<\/ul>\n<p>Even if you&#8217;re starting from zero, with no knowledge of this vertical whatsoever, you can quickly see where to start listening. Within an hour of AI-supported research, you may have some great ideas for PR, event participation and influencer marketing.<\/p>\n<h2>6. Align topics with promotion channels<\/h2>\n<p>Every content strategist knows how important it is to align topics with channels.<\/p>\n<p>Just think about <a href=\"https:\/\/www.orbitmedia.com\/blog\/social-media-seo\/\">search vs. social<\/a>. Users of search engines are busy; users of social media are bored. That\u2019s why some topics have opportunities in SEO (detailed answers) and others do great in social networks (surprising and visual).<\/p>\n<p>Here we\u2019ll give AI data from our Google Analytics account, showing which articles (title tags) did how well (traffic and engagement) in which channels (session source). The analysis is done by the artificial intelligence model of your choice. For some LLMs, you\u2019ll need a paid account to upload files.<\/p>\n<p>Use the behavior of your past readers to inform your future content strategy.<\/p>\n<p>First, we\u2019ll get the GA4 report. This is really just one of many ways you can have AI help with data analysis. You can find more examples <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-marketing-charts\/\">here<\/a>.<\/p>\n<p>Use the Pages and screens report set to \u201cPage title and screen class.\u201d You can create a filter to show only blog posts (\u201cPage path and screen class\u201d contains \u201cblog\u201d) and to remove direct traffic (session source does not contain \u201cdirect\u201d). Customize to show your favorite metrics (sessions, engagement rate, average engagement time) and export to CSV.<\/p>\n<p>Here\u2019s a screenshot that shows all of the settings. This is the content performance for a blog targeting our zookeepers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50953\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/channels-topics-performance.png\" alt=\"A report table showing page path details, session sources like Google and Facebook, and performance metrics. Filters are applied to exclude certain session sources.\" width=\"1000\" height=\"546\" \/><\/p>\n<p>Open the file and delete the first nine rows of comments. Also, remove rows with super low traffic, irrelevant data such as translated titles (non-English) or anything else that\u2019s weird. Save it then upload that to ChatGPT (or any AI tool) with this analysis prompt:<\/p>\n<p><strong>The \u201cTop Channel Alignment\u201d Prompt:<\/strong><\/p>\n<blockquote>\n<p>You are a content strategist and Analytics expert, skilled in using data to discover which topics perform well in which channels.<\/p>\n<p>I\u2019m giving you a GA4 report showing the performance of content across various traffic sources on a blog targeting <strong>[job title \/ persona]<\/strong>.<\/p>\n<p>Using this data, suggest 10 new topics for articles on this blog aligning topics with the traffic sources in which they are likely to perform well. For each, suggest ways in which it could be promoted in a specific channel.<\/p>\n<p><strong>[upload GA4 report]<\/strong><\/p>\n<\/blockquote>\n<p>Here\u2019s the response for our zookeeper blog:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50959\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/topics-channels.png\" alt=\"Text outlining suggested topics and promotion strategies for a zookeeper blog. Topics include animal care essentials, creating animal habitats, and educational programs, with channels like Google and Facebook.\" width=\"1000\" height=\"720\" \/><\/p>\n<p>You\u2019re looking at another gold mind.<\/p>\n<p>These topics are closely related to your existing content, they\u2019re aligned with channels, and the AI even gives recommendations for content promotion. This helps the content strategist think ahead to distribution, even before the content creation.<\/p>\n<p>We\u2019ve made the case that AI-driven content strategy is better than AI generated content. Generative AI can support the content creator with content ideas. They can then decide now to apply the insights into the content creation process.<\/p>\n<h2>AI gave us a boost, but there\u2019s a lot more to content strategy<\/h2>\n<p>Yes, AI can help create a content strategy, but the ideas here were just the foundation. The target and topics are the beginning, but there are many other aspects to content planning and strategy.<\/p>\n<ul>\n<li>Alignment with business objectives<\/li>\n<li>Content formats: visual content (videos, infographics), written content (articles, interviews, guides)<\/li>\n<li>Promotion channels<\/li>\n<li>Publishing frequency<\/li>\n<li>Media partners and PR targets<\/li>\n<li>Influencers, SMEs and collaborators<\/li>\n<li>Technology and tools (content personalization and predictive analytics)<\/li>\n<li>Team, partners and workflow<\/li>\n<li>Success metrics<\/li>\n<\/ul>\n<p>Imagine how ChatGPT could help with these other aspects of content marketing strategy.<br \/>\nImagine how the related tasks can get easier, faster and more comprehensive.<\/p>\n<p>But even with the cleverest prompts and the most interesting AI responses, you\u2019ll need to stay involved. Watch it closely. Stay critical. None of those prompts will let you abdicate your job defending quality, filtering out the noise, adding your own perspective, connecting with the partners and ultimately, the prospects.<\/p>\n<\/p><\/div>\n<aside class=\"author overflow-hidden\">\n<div class=\"row g-4 align-items-center\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"author__image ratio ratio-1x1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2023\/06\/Andy-Profile-600.png\" class=\"attachment-small-square size-small-square\" alt=\"\" \/><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"author__content u-spacing\">\n<h3 class=\"author__name\">Andy Crestodina<\/h3>\n<p>                                    <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\">Andy Crestodina<\/a> is the Co-Founder and CMO of Orbit Media. He&#8217;s an international top-rated keynote speaker and the author of <a href=\"https:\/\/www.orbitmedia.com\/about\/content-chemistry\/\">Content Chemistry: The Illustrated Guide to Content Marketing<\/a>. You can find Andy on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>\u00a0and <a title=\"\\&quot;Andy\" href=\"https:\/\/twitter.com\/crestodina\" target=\"_blank\" rel=\"\\&quot;noopener\\&quot;\">Twitter<\/a>.                                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside><\/div>\n<aside class=\"col-12 col-lg-2 col-xl-1 d-none d-lg-block\">\n<ul class=\"shariff-buttons theme-round orientation-vertical buttonsize-medium\">\n<li class=\"shariff-button facebook\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-content-strategy%2F\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button twitter\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-content-strategy%2F&#038;text=The%20AI-Driven%20Content%20Strategy%3A%206%20Powerful%20Prompts%20for%20Content%20Marketing\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button linkedin\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-content-strategy%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<li class=\"shariff-button buffer\" style=\"background-color:transparent;border-radius:1%\"><a href=\"https:\/\/buffer.com\/add?url=https%3A%2F%2Fwww.orbitmedia.com%2Fblog%2Fai-content-strategy%2F&#038;text=The%20AI-Driven%20Content%20Strategy%3A%206%20Powerful%20Prompts%20for%20Content%20Marketing\" title=\"Share on buffer\" aria-label=\"Share on buffer\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"border-radius:1%;background-color:transparent;color:#fff\" target=\"_blank\"><span class=\"shariff-icon\"><\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/aside><\/div>\n<p>            <span id=\"js-ArticleEnd\"><\/span>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_5b2ceb13608ece0e1298e8cad4c9792a\" class=\"pageblock js-pageblock pageblock--oms-post-feed bg-color-white\">\n<div class=\"pageblock__inner\">\n<div class=\"container-fluid\">\n<div class=\"row pageblock-header justify-content-center  \">\n<div class=\"col-12 l-pageblock-header__col\">\n<div class=\"pageblock-content text-center u-spacing\">\n<h3>Wait, more practical insights? Yes, please!<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-posts__row row gy-5 gx-md-3 gx-lg-5\">\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-content-strategy\/\" id=\"post-37456\" class=\"card post-37456 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/zookeeper-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/custom-chatgpts\/\" id=\"post-50779\" class=\"card post-50779 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/prompt-steps-467x234.jpg\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Flowchart titled &quot;How to write a prompt&quot; showing a process: write a draft, ask AI to revise, test it, edit if failed, or finalize if passed.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<div class=\"l-posts__col col-12 col-md-6 col-xl-4\">\n                <a href=\"https:\/\/www.orbitmedia.com\/blog\/ranking-for-multiple-keywords\/\" id=\"post-50527\" class=\"card post-50527 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-content-marketing category-ai\"><\/p>\n<div class=\"card__image card__image--full ratio ratio-2x1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"234\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2025\/03\/performance-recommendations-ai-467x234.png\" class=\"attachment-card-post size-card-post wp-post-image\" alt=\"Graph showing performance ranking trends from Sep 8 to Jan 26. A line chart indicates improvement, with a note reading &quot;Updated with recommendations from AI.\" \/>    <\/div>\n<div class=\"card__content\">\n<p class=\"card__title h4\" role=\"heading\">How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics<\/p>\n<p>Andy Crestodina<\/p>\n<\/p><\/div>\n<p><\/a>            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"pageblock-block_1c5db8e18ceb3295cc21eafaca5a37c1\" class=\"pageblock js-pageblock pageblock--oms-image-text layout-text-image bg-color-gray\">\n<div class=\"pageblock__inner overflow-hidden\">\n<div class=\"container-fluid\">\n<div class=\"l-image-text__row row g-3 g-lg-5 g-xl-6 justify-content-center align-items-center\">\n<div class=\"l-image-text__col l-image-text__col--text col-12 col-md-10 col-lg-5 order-2 order-lg-0\">\n<div class=\"image-text__content u-spacing\">\n<h2>There is more where this came from&#8230;<\/h2>\n<p class=\"intro-text\">The best content from this blog are available all in one place \u2013 our book. Now on its 7th edition.<\/p>\n<p><strong>Content Chemistry, The Illustrated Handbook for Content Marketing<\/strong>, is packed with practical tips, real-world examples, and expert insights. A must-read for anyone looking to build a content strategy that drives real business impact. Check out the <a href=\"https:\/\/www.amazon.com\/Content-Chemistry-7th-Illustrated-Marketing\/dp\/1732046522\/ref=sr_1_1\" target=\"_blank\" rel=\"noopener\">reviews on Amazon<\/a>.<\/p>\n<p><a class=\"btn-primary\" href=\"https:\/\/www.ipgbook.com\/content-chemistry-products-9781732046580.php\" target=\"_blank\" rel=\"noopener\">Buy now direct $29.95<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"l-image-text__col l-image-text__col--image col-12 col-md-10 col-lg-7 order-1 order-lg-1\">\n<div class=\"image-text__image-wrap image-shadow\">\n                                        <img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"462\" src=\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2024\/11\/content-chemistry-book-quote-850x462.jpg\" class=\"attachment-image-text size-image-text\" alt=\"Book cover of &quot;Content Chemistry&quot; alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.\" \/>                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>The post <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-content-strategy\/\">The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing<\/a> appeared first on <a href=\"https:\/\/www.orbitmedia.com\">Orbit Media Studios<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Andy Crestodina Content marketing is all about the content-audience fit. You win only if you publish content on the topics your audience needs, in the formats your audience prefers, in the places where your audience spends time, in collaboration with the influencers your audience trusts. No surprise, AI can be very helpful. There are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11070,7222,8402,7289,17767,11636],"dealstore":[],"offerexpiration":[],"class_list":["post-158214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aidriven","tag-content","tag-marketing","tag-powerful","tag-prompts","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=158214\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By Andy Crestodina Content marketing is all about the content-audience fit. 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