{"id":157984,"date":"2025-03-26T15:58:19","date_gmt":"2025-03-26T15:58:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/2025-could-be-the-ai-revolutions-iphone-moment-heres-why\/"},"modified":"2025-03-26T15:58:19","modified_gmt":"2025-03-26T15:58:19","slug":"2025-could-be-the-ai-revolutions-iphone-moment-heres-why","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=157984","title":{"rendered":"2025 Could Be the AI Revolution\u2019s \u2018iPhone Moment\u2019 \u2014 Here\u2019s Why"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div style=\"line-height:1.5;\">\n<p>In his bestselling book <a href=\"https:\/\/www.amazon.com.au\/dp\/0349113467?ref_=mr_referred_us_au_au\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><em>The Tipping Point<\/em>,<\/a> Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass \u2014 what he calls the moment of critical velocity \u2014 after which they spread rapidly and transform everything. <\/p>\n<p>That moment, according to Gladwell, is when change becomes unstoppable.<\/p>\n<p>In 2007, the iPhone launched a new era \u2013 One where smartphones moved from novelty to necessity, rewiring culture, communication, and business.<\/p>\n<p>In 2025, AI might be hitting a similar inflection point. For instance, <a href=\"https:\/\/www.jeffbullas.com\/google-vs-chatgpt\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">ChatGPT has already surpassed Google in monthly website visitors reaching 3.85 billion visitors<\/a>.<\/p>\n<p>For the past decade, AI has hovered on the edge of our lives \u2014 fascinating, occasionally useful, but still mostly experimental. Now, the pieces are finally falling into place for AI to go from \u201cinteresting\u201d to <em>compelling, transformational,<\/em> and <em>irresistible<\/em> \u2014 across business, culture, creativity, and daily life.<\/p>\n<p>Here are 6 reasons why 2025 could be remembered as the year AI crossed the threshold \u2014 from potential to power \u2014 and how real-world examples already show the shift underway.<\/p>\n<h2 class=\"wp-block-heading\">1. The tech has finally caught up to the hype<\/h2>\n<p>AI has long promised the future. In 2025, it\u2019s delivering.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>GPT-4 and successors<\/strong> are not only generating content\u2014they\u2019re reasoning, remembering, and adapting to you. They now have a memory.<\/li>\n<li><strong>AI agents<\/strong> can now take actions on your behalf: booking, replying, managing, and organizing. AI is moving from creating to action. This year will the year of AI agents\u00a0<\/li>\n<li><strong>On-device AI<\/strong> puts private, real-time intelligence in your pocket\u2014without needing the cloud. So far AI has been all about the software. We are now moving to AI devices and hardware.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Real-world examples of emerging AI hardware tech<\/strong><\/h3>\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.rabbit.tech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Rabbit R1<\/strong><\/a><\/h4>\n<p>The <a href=\"https:\/\/www.rabbit.tech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Rabbit R1<\/strong><\/a> is a handheld AI device launched in 2025 that acts like a personal assistant and can operate your apps. Say, \u201cBook me a flight to Tokyo,\u201d and it doesn\u2019t just search\u2014it completes the task. It\u2019s one of the first consumer products that shows AI can <em>act<\/em> in the real world, not just answer.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdLeExzr9xgWVdbeqWoBRqRYIlbM8HKUqkZrws0BPlmcKnLUh-1SZvfuqItJkJ9-LS42mJ5XocJrW85EWwed-4-s_DElPKs_9cJb8o5VeaIBkSk4jdp5-EszYuGt1ONDbp9HqBBOA?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdLeExzr9xgWVdbeqWoBRqRYIlbM8HKUqkZrws0BPlmcKnLUh-1SZvfuqItJkJ9-LS42mJ5XocJrW85EWwed-4-s_DElPKs_9cJb8o5VeaIBkSk4jdp5-EszYuGt1ONDbp9HqBBOA?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.techradar.com\/computing\/virtual-reality-augmented-reality\/the-best-smart-glasses\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Ray-Ban Meta AI Smart Glasses<\/strong><\/a><\/h4>\n<p>Equipped with built-in cameras, the glasses can analyze the user\u2019s surroundings. By saying \u201cHey Meta,\u201dusing its look and ask feature users can ask questions about what they\u2019re viewing, and the integrated AI provides detailed information. For example, users can inquire about landmarks or objects in their environment, and the glasses will offer relevant insights.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfJ1DwRhYs-ZCCne2eQGss__hbrWCWqdHoUnbwEO5cyB5ZYw1mC6TkbO4CYm6CeMoWFkrNUNvinyCJN1h_wEGamZVrYqNlZ76peEDCT3r_FeVNtlmDfS34vhozEbldiqxDvjKhWUQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfJ1DwRhYs-ZCCne2eQGss__hbrWCWqdHoUnbwEO5cyB5ZYw1mC6TkbO4CYm6CeMoWFkrNUNvinyCJN1h_wEGamZVrYqNlZ76peEDCT3r_FeVNtlmDfS34vhozEbldiqxDvjKhWUQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<p>Meta has <a href=\"https:\/\/www.theverge.com\/news\/613292\/meta-ray-ban-2-million-10-million-capacity-subscription-essilor-luxottica-earnings\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">sold over 2 million glasses<\/a> to date and is preparing for 10 million in the next 12 months.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">2. Business adoption is accelerating<\/h2>\n<p>In the business world, AI is moving from the sidelines to the center.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AI-native startups<\/strong> are outpacing traditional companies.<\/li>\n<li>Enterprises are embedding <strong>copilots<\/strong> into every department.<\/li>\n<li><strong>Solopreneurs and SMBs<\/strong> are scaling faster, hiring later.<\/li>\n<\/ul>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXezaXVL8ooXH2yRNzGPfrfZJT8rm2vr29s6wL3PG7iIcfCjl8hEw28TXxC3qkO-F2LKjhtUIg4vbOHGYOYdyFGBpDoWeH3kKK_sT7nzVtYG8hE1N4RW7ANUoKnobxnVbgZISu_EzQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXezaXVL8ooXH2yRNzGPfrfZJT8rm2vr29s6wL3PG7iIcfCjl8hEw28TXxC3qkO-F2LKjhtUIg4vbOHGYOYdyFGBpDoWeH3kKK_sT7nzVtYG8hE1N4RW7ANUoKnobxnVbgZISu_EzQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><strong>Real-world example:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.harvey.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Harvey.ai<\/strong><\/a> is a legal AI assistant now used by over 50 major law firms, including Allen &amp; Overy. It can draft legal arguments, conduct research, and streamline workflows\u2014cutting workloads by up to 80%. It\u2019s redefining what legal professionals can get done in a day.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Supporting data:<\/strong><\/h4>\n<p>AI adoption within the legal profession nearly tripled year over year, from 11% in 2023 to 30% in 2024, with larger firms leading the way. \u200b<a href=\"https:\/\/www.lawnext.com\/2025\/03\/aba-tech-survey-finds-growing-adoption-of-ai-in-legal-practice-with-efficiency-gains-as-primary-driver.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">LawSites<\/a><\/p>\n<h2 class=\"wp-block-heading\">3. AI has become a cultural staple<\/h2>\n<p>AI is no longer futuristic. It\u2019s foundational.<\/p>\n<ul class=\"wp-block-list\">\n<li>Used for <strong>travel, tutoring, meal planning, and content creation<\/strong><\/li>\n<li><strong>Creators multiply output<\/strong> using generative tools<\/li>\n<li><strong>Education systems<\/strong> implement AI tutors for personal learning<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Real-world example:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.khanacademy.org\/khan-labs\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Khanmigo<\/strong><\/a> by Khan Academy is an AI tutor powered by GPT-4, designed to help students learn math, science, and more through guided conversation. It doesn\u2019t just give answers\u2014it teaches through dialogue. Parents and teachers alike are calling it a game-changer in education.<\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXTu5C5NDYh7Way5rurkxSChA5CNA9LzPtJzqmnoekDOyPdZ8cdAVecgQfPQN64L3Rid7ht26RfPs16eGVBzLVHWsuFqvXpPNSWZYqhowYkyV3JNIusz4OCGw5lDKgebk-tANeEw?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXTu5C5NDYh7Way5rurkxSChA5CNA9LzPtJzqmnoekDOyPdZ8cdAVecgQfPQN64L3Rid7ht26RfPs16eGVBzLVHWsuFqvXpPNSWZYqhowYkyV3JNIusz4OCGw5lDKgebk-tANeEw?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><strong>Supporting data:<\/strong><\/h3>\n<p>Approximately <a href=\"https:\/\/artsmart.ai\/blog\/ai-in-education-statistics-2025\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">97% of students<\/a> in higher education institutions use AI-powered tools to enhance their learning, indicating a significant shift towards AI in education. \u200b<\/p>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd_SPC6RjtOw47rbve8X4t9ME8KI04KsjR_9brnhJReqwQE9tTRz4Z_qzbiJ1v2NDJu-ZX3ZfztB-kIWjP58CXd0a7jXCQGMD6wSoPZ8sCDM04vH9YRVthE3ANf_Mny0qDh5xyOXQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd_SPC6RjtOw47rbve8X4t9ME8KI04KsjR_9brnhJReqwQE9tTRz4Z_qzbiJ1v2NDJu-ZX3ZfztB-kIWjP58CXd0a7jXCQGMD6wSoPZ8sCDM04vH9YRVthE3ANf_Mny0qDh5xyOXQ?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h2 class=\"wp-block-heading\">4. The ecosystem is ready<\/h2>\n<p>Behind every AI breakthrough is an ecosystem enabling it.<\/p>\n<ul class=\"wp-block-list\">\n<li>Open-source models like <strong>Mistral and Mixtral<\/strong> drive rapid innovation<\/li>\n<li><strong>Developer-friendly APIs<\/strong> enable companies to build tailored tools<\/li>\n<li>Regulation, hardware, and deployment are all scaling<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Real-world example:<\/strong><\/h3>\n<p><a href=\"https:\/\/www.perplexity.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Perplexity.ai<\/strong><\/a> is a powerful AI answer engine combining real-time web search with contextual reasoning. It\u2019s being used in customer service, research, and enterprise knowledge bases. It represents the fusion of AI and search, with up-to-date, trusted answers.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Supporting data:<\/strong><\/h3>\n<p>Perplexity AI has experienced remarkable growth, reaching <a href=\"https:\/\/www.demandsage.com\/perplexity-ai-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">15 million monthly active users, a 50% increase from earlier this year.<\/a> <img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"327\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcFd7v85_KKjqiSNP2Umn1YPlTdFgH8U_z65M-PlXtGOE941YPixAwvnxuM5Kl5iB89C1YoEh1wO6raQYflnsfAGI11OG205hEsK-O06VbBLD99F1trUsSmZHIKLxC8qyPP6R7LFA?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"327\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcFd7v85_KKjqiSNP2Umn1YPlTdFgH8U_z65M-PlXtGOE941YPixAwvnxuM5Kl5iB89C1YoEh1wO6raQYflnsfAGI11OG205hEsK-O06VbBLD99F1trUsSmZHIKLxC8qyPP6R7LFA?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><\/p>\n<h2 class=\"wp-block-heading\">5. People are starting to trust AI<\/h2>\n<p>Emotional acceptance may be the biggest shift of all.<\/p>\n<ul class=\"wp-block-list\">\n<li>We\u2019re <strong>delegating real decisions<\/strong>\u2014not just tasks\u2014to AI<\/li>\n<li>The conversation is shifting from \u201cthreat to jobs\u201d to \u201cenhancer of capability\u201d<\/li>\n<li>AI is now seen as a <em>partner<\/em>, not just a tool<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Real-world example<\/strong><\/h3>\n<p><a href=\"https:\/\/superhuman.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"><strong>Superhuman AI<\/strong><\/a> now helps professionals manage their inboxes faster and smarter. It writes responses, adjusts tone, and summarizes long threads. Users are reporting 2x\u20133x productivity gains, trusting it to handle 80\u201390% of their emails, freeing them to focus on higher-value tasks.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcyOPVgc2JlKwnuRb1wNIu1tu1MH1aSH9o0GxP2XgMNcQ57w1C4Kq4kMJNccR8Wsl0JF9Re8w0ULJ02TvpyIHBSRXKlz2FnJgdWfgKsR3fcNMoQpMG7u24fiLanx8l2ZvdzwKZmbg?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcyOPVgc2JlKwnuRb1wNIu1tu1MH1aSH9o0GxP2XgMNcQ57w1C4Kq4kMJNccR8Wsl0JF9Re8w0ULJ02TvpyIHBSRXKlz2FnJgdWfgKsR3fcNMoQpMG7u24fiLanx8l2ZvdzwKZmbg?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><strong>Supporting data<\/strong><\/h3>\n<p>Superhuman users have sent more than <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/superhuman-aims-to-supercharge-your-email-with-an-ai-assist\/?utm_source=chatgpt.com\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">4 billion emails<\/a> using AI-assisted features, demonstrating growing trust in AI for critical communication tasks. \u200b<\/p>\n<h2 class=\"wp-block-heading\">6. AI avatars and content creators\u00a0<\/h2>\n<p>Everywhere you look, AI is making the leap.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>OpenAI\u2019s Sora<\/strong> is generating text-to-video content in cinematic quality<\/li>\n<li><strong>Apple\u2019s iOS 18<\/strong> is expected to make AI central to every iPhone experience<\/li>\n<li><strong>Creators are scaling businesses<\/strong> with AI across content, voice, video, and code<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Real-world example<\/strong><\/h3>\n<p><a href=\"https:\/\/www.kuki.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Kuki AI<\/a> (or similar AI-powered creators using tools like<a href=\"https:\/\/www.descript.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> Descript<\/a>,<a href=\"https:\/\/www.elevenlabs.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> ElevenLabs<\/a>, and<a href=\"https:\/\/runwayml.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\"> Runway ML<\/a>) are now building full-scale media businesses without a production team. One-person content brands are hitting millions of views monthly, powered entirely by AI-generated video, voice, and post-production.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtOHhNaIUKsI05xBMa3yCZRu4pl_GOq250LOjPxRrIZ3QiOT1yO5CI1lFm1AUR0Q7watmYXmp0plEZ2kkM5wSIz3JD5IeopMbMlCkAyNxvhIzv3Wvf0I8X-iEb0Go3FkkI_4sn?key=9NPUzbw8BajWPZKpZjo1hAnJ\"\/><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtOHhNaIUKsI05xBMa3yCZRu4pl_GOq250LOjPxRrIZ3QiOT1yO5CI1lFm1AUR0Q7watmYXmp0plEZ2kkM5wSIz3JD5IeopMbMlCkAyNxvhIzv3Wvf0I8X-iEb0Go3FkkI_4sn?key=9NPUzbw8BajWPZKpZjo1hAnJ\" alt=\"\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><strong>Supporting data<\/strong><\/h3>\n<p>Over <a href=\"https:\/\/www.spiralytics.com\/blog\/content-creator-statistics-2025\/?utm_source=chatgpt.com\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">165 million content creators<\/a> have joined social media since 2020, many utilizing AI tools to enhance their content production. \u200b<\/p>\n<h2 class=\"wp-block-heading\">Last thoughts<\/h2>\n<p>As Gladwell wrote, \u201cThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.\u201d<\/p>\n<p>That moment has arrived for AI.<\/p>\n<p>It\u2019s no longer just helping\u2014it\u2019s amplifying. No longer confined to labs and demos\u2014it\u2019s now in your pocket, your browser, your business, and your daily life.<\/p>\n<p>2025 won\u2019t just be a milestone year in tech. It will be remembered as the year humanity redesigned how we think, work, and create\u2014with AI not just as a tool, but as a co-pilot in the human journey.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In his bestselling book The Tipping Point, Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass \u2014 what he calls the moment of critical velocity \u2014 after which they spread rapidly and transform everything. That moment, according to Gladwell, is when change becomes unstoppable. In 2007, the iPhone launched a new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":157985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11165,6765,2013,15649,65090],"dealstore":[],"offerexpiration":[],"class_list":["post-157984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ai","tag-heres","tag-iphone","tag-moment","tag-revolutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 Could Be the AI Revolution\u2019s \u2018iPhone Moment\u2019 \u2014 Here\u2019s Why - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=157984\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Could Be the AI Revolution\u2019s \u2018iPhone Moment\u2019 \u2014 Here\u2019s Why - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In his bestselling book The Tipping Point, Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass \u2014 what he calls the moment of critical velocity \u2014 after which they spread rapidly and transform everything. That moment, according to Gladwell, is when change becomes unstoppable. 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