{"id":156810,"date":"2025-03-26T01:20:05","date_gmt":"2025-03-26T01:20:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-25\/"},"modified":"2025-03-26T01:20:05","modified_gmt":"2025-03-26T01:20:05","slug":"bar-magazine-developing-premium-bar-excellence-25","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=156810","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"


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HEINEKEN UK is set to reinvigorate the Premium Apple Cider category with the launch of new product innovation Inch\u2019s Riversider\u2122 on draught, into UK pubs and bars this Spring. \u00a0\u00a0<\/p>\n

Since launching in 2021, Inch\u2019s Apple Cider has emerged as the UK\u2019s fastest-growing cider brand with a remarkable 4% growth in value over the previous year. The launch of Riversider\u2122 is expected to bring more value into the category, particularly with younger drinkers, given 44% of Premium Apple Cider drinkers are under 34.<\/p>\n

With demand rising for Premium Cider, Inch\u2019s Riversider\u2122 is positioned to help operators tap into this trend and drive sales by offering a Premium Apple Cider on draught that celebrates Inch\u2019s Herefordshire roots, with the name being a nod to the River Wye. \u00a0<\/p>\n

Inch\u2019s Riversider\u2122 is lightly sparkling, slightly hazy, with an appley flavour and clean, balanced finish.\u00a0 At 4.7% ABV it is the first premium offering from the brand, Inch\u2019s Riversider\u2122 is well poised to drive further value into the category, supported with striking new glassware, tap handle and fount that\u2019s sure to catch consumers\u2019 eyes.<\/p>\n

Rachel Holms, Cider Brand Director at HEINEKEN UK, comments: <\/strong>\u201cWe have seen Inch\u2019s Apple Cider go from success to success in the on-trade, and the launch of Inch\u2019s Riversider\u2122 is set to meet significant demand for consumers with innovation in the Premium Apple Cider segment.<\/p>\n

We continually evaluate our cider portfolio to find new ways to drive value into the category, and Inch\u2019s Riversider\u2122 offers a great new taste and striking look and feel \u2013 making this an attractive choice for operators, and a pint that is certain to bring more discerning drinkers across the country into the Cider category.\u201d<\/p>\n

The launch of Inch\u2019s Riversider\u2122 follows further innovation from the brand earlier this month with the introduction of the UK\u2019s first dealcoholised cider, Inch\u2019s 0.0, available across the on-trade in 440ml cans from March and Inch\u2019s Cloudy into the off-trade from February.<\/p>\n

HEINEKEN UK is supporting operators to launch Inch\u2019s Riversider\u2122 with the roll out of premium point of sale kits, while also supporting the brand more widely with a nationwide ATL campaign \u2013 including TV, social media, digital and OOH activations, running from April to September. Its \u2018The Really Good Cider\u2019 campaign will highlight the brand\u2019s really apple-y and delicious taste and sustainability commitments, making it unmissable for UK consumers this summer.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

HEINEKEN UK is set to reinvigorate the Premium Apple Cider category with the launch of new product innovation Inch\u2019s Riversider\u2122 on draught, into UK pubs and bars this Spring. \u00a0\u00a0 Since launching in 2021, Inch\u2019s Apple Cider has emerged as the UK\u2019s fastest-growing cider brand with a remarkable 4% growth in value over the previous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-156810","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"\nBar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=156810\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - 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