{"id":156720,"date":"2025-03-26T00:28:00","date_gmt":"2025-03-26T00:28:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/ai-for-email-design-coding-and-content-curation-tools-and-expert-tips\/"},"modified":"2025-03-26T00:28:00","modified_gmt":"2025-03-26T00:28:00","slug":"ai-for-email-design-coding-and-content-curation-tools-and-expert-tips","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=156720","title":{"rendered":"AI For Email Design, Coding, And Content Curation: Tools And Expert Tips"},"content":{"rendered":"


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That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update.<\/p>\n

As Jaina Mistry<\/a>, Director of Content and Email Marketing, Litmus notes-<\/p>\n

\u201cWhile generative AI is making waves, that\u2019s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now. Machine learning helps marketers curate the right content for the right subscriber. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. And then, of course, there\u2019s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!).\u00a0<\/p>\n

As marketers, we\u2019re always being asked to do more with less. Other types of AI have been successfully integrated into marketing workflows in years past\u2014generative AI just has yet to make that leap successfully.\u201d<\/p>\n

The question is: How do we trust AI with highly specialized email marketing tasks?\u00a0<\/p>\n

While AI\u2019s role in crafting email copy and subject lines is familiar, optimizing email designs and coding with AI<\/a> feels like stepping into uncharted territory. And so is the case with content curation.\u00a0<\/p>\n

But, the tools and techniques that seem futuristic now could soon become industry standards.\u00a0<\/p>\n

In this post, we\u2019ll dive into how AI reshapes email design, coding, and content curation. We\u2019ll explore key tools and expert tips to help you harness AI effectively and boost your email marketing strategy.\u00a0<\/p>\n

AI For Email Design<\/h2>\n

In 2023, only 2% <\/a>of email marketing teams used AI for creating images. By 2024, that number jumped to 9%<\/a>. While this is still small compared to the 34% <\/a>using AI for written content, it shows a growing interest in AI for visual design.\u00a0<\/p>\n

Here\u2019s how marketers can use AI to enhance email designs and make email campaigns stand out:<\/p>\n

You can start by describing what you need\u2014like a vibrant cityscape for a travel promotion\u2014and watch as AI brings your vision to life, producing detailed and eye-catching visuals that are often hard to achieve with traditional methods. Have a look at this example-<\/p>\n

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Image Source: Leonardo.ai<\/a><\/p>\n

For those who want to refine existing images, evolutionary generators allow you to start with a base image and tweak it step-by-step based on feedback. This means you can gradually shape your visuals to match your exact vision, whether you\u2019re adjusting colors, adding elements, or altering the overall design.\u00a0<\/p>\n

Live canvas tools allow you to sketch ideas and have AI enhance them in real-time. These AI-powered methods make producing eye-catching visuals that boost your email campaigns easy.<\/p>\n

Use AI to dynamically generate images that reflect each recipient\u2019s interests or past interactions, making your emails resonate on a personal level. AI tools can learn through user data, such as past behavior or demographics, and craft personalized email designs.\u00a0<\/p>\n

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Image Source: Litmus<\/a><\/p>\n