{"id":156677,"date":"2025-03-25T23:48:46","date_gmt":"2025-03-25T23:48:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/top-3-marketing-mistakes-bookkeepers-make-and-how-to-fix-them-with-janel-sykora\/"},"modified":"2025-03-25T23:48:46","modified_gmt":"2025-03-25T23:48:46","slug":"top-3-marketing-mistakes-bookkeepers-make-and-how-to-fix-them-with-janel-sykora","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=156677","title":{"rendered":"Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/insightfulaccountant.com\/downloads\/20773\/download\/janel%20sykora%20Accounting%20insiders%20podcast%201024%20x%20768.png?cb=b830ee3d0c11e5d796633d958aa012ea\" \/><\/p>\n<div id=\"content\" data-transition=\"content\" data-loop=\"false\" itemprop=\"articleBody\">\n<div>\n<p class=\"lead\"><a href=\"https:\/\/youtu.be\/b7n5d-ECDUA?si=r5NKdltGiq0yWI1l\" target=\"_blank\" aria-label=\"Link opens in new window (Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora)\">Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora<\/a><\/p>\n<p>In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025.<\/p>\n<p>\u2705 Messaging That Converts \u2013 Learn how to craft clear, client-focused messaging that cuts through the noise.<\/p>\n<p>\u2705 Stop Missing Opportunities \u2013 Discover how Google reviews and optimized communication can drive client trust and growth.<\/p>\n<p>\u2705 Lead Management Automation \u2013 Janel shares how to nurture prospects using smart automation tools.<\/p>\n<p>\ud83d\udca1 Whether you&#8217;re a solo bookkeeper or running a growing accounting firm, this conversation is packed with actionable insights to help you amplify your marketing efforts and grow your client base.<\/p>\n<p>\ud83d\udd17 Connect with Janel:<\/p>\n<p>\ud83c\udf10 <a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbmxpWmZWXzlPN1FVVW5OS19LcGJrT1pxTWktZ3xBQ3Jtc0tseWxraUs3bTFOU3BBdXY0VjZzRTJVamNlNWtqMUp6RXVmbGdnd2RFWkFMa2dmZkVoa1BVc2szVzRITDBkcURYbEt2RmZ5azA5SmVxeHl4UXlFNjF3eFBKQ0NCbDFGLW5Vck1SejlZcHNYa2FseEphdw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjanelsykora%2F&amp;v=b7n5d-ECDUA\" target=\"_blank\" aria-label=\"Link opens in new window (&#xA0;&#xA0;\/&#xA0;janelsykora&#xA0;&#xA0;)\">\u00a0\u00a0\/\u00a0janelsykora\u00a0\u00a0<\/a><\/p>\n<p>\ud83c\udf10 <a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqa3IwS3VhLTJrNDI0VmZsb3lPVzY5Q2tVYnFEQXxBQ3Jtc0tsZ09jWXVld1pLWlA0OGo4VTJzUmJyQm1DNGZaOWJ6T1ZoTmlnZk51WXJOaXRrdDNJR3UtUUNBdnppT0dhUExKd2dLZlNLYVJOcE9PbTBCRDBGeGU3cTkwRXBfMjM1eGhPbngtZGtaNERuSTBSU29Vaw&amp;q=https%3A%2F%2Fcajabra.com%2F&amp;v=b7n5d-ECDUA\" target=\"_blank\" aria-label=\"Link opens in new window (https:\/\/cajabra.com\/)\">https:\/\/cajabra.com\/<\/a><\/p>\n<hr\/>\n<h4><strong>Like what you&#8217;re reading?<\/strong><\/h4>\n<p>Subscribe to our FREE newsletter and we&#8217;ll deliver content like this directly to your inbox.<\/p>\n<p><a href=\"https:\/\/share.hsforms.com\/1VICuFacpRwqeIzN9NvPX_Aqldcp\" target=\"_blank\" aria-label=\"Link opens in new window (SIGN UP TODAY)\">SIGN UP TODAY<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\" ><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025. \u2705 Messaging That Converts \u2013 Learn how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[49495,49496,49497,12841,42811,64612,64614,12974,19550,8678,49498,3426,64615,64611,64613,8402,22078,13668,6252,64616,213,1313],"dealstore":[],"offerexpiration":[],"class_list":["post-156677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-accounting-insiders","tag-accounting-insiders-podcast","tag-accounting-podcast","tag-automation","tag-bookkeepers","tag-cajabra","tag-client-engagement","tag-communication","tag-conversion","tag-fix","tag-gary-dehart","tag-growth","tag-janel","tag-janel-sykora","tag-lead-management","tag-marketing","tag-messaging","tag-mistakes","tag-podcast","tag-sykora","tag-top","tag-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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