{"id":156377,"date":"2025-03-25T20:33:50","date_gmt":"2025-03-25T20:33:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/where-are-we-with-the-google-lawsuits\/"},"modified":"2025-03-25T20:33:50","modified_gmt":"2025-03-25T20:33:50","slug":"where-are-we-with-the-google-lawsuits","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=156377","title":{"rendered":"Where Are We With The Google Lawsuits?"},"content":{"rendered":"


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We\u2019ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world.<\/p>\n

It\u2019s easy to forget that two big lawsuits are deciding potential remedies against Google soon, which could affect organic traffic and the search landscape.<\/p>\n

I know most of you don\u2019t spend your free time reading up on antitrust law \u2013 I certainly don\u2019t.<\/p>\n

But the truth is, the rulings in these Google cases could impact your website\u2019s traffic \u2013 which is a big deal for any business trying to grow online.<\/p>\n

On one hand, a weakened Google could open the door for AI chatbots and other new players to shake up the landscape.<\/p>\n

On the other, a strengthened Google would solidify its position as the gatekeeper of customer acquisition.<\/p>\n

\"\"Image Credit: Lyna \u2122<\/span><\/div>\n

Boost your skills with Growth Memo\u2019s weekly expert insights. Subscribe for free<\/a>!<\/em><\/p>\n

Context<\/h2>\n

There are many lawsuits against Google, some of which come with the territory of being one of the biggest companies in the world.<\/p>\n

However, two prominent cases stand out because they have the power to transform the company:<\/p>\n

1. \u201cSearch Monopoly Lawsuit: <\/strong>United States v. Google LLC (2020)\u201d<\/p>\n

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  1. The claim:<\/strong> Google unlawfully maintains monopolies in the search and search advertising markets by using exclusive agreements (e.g., with Apple) and paying device manufacturers to make Google the default search engine.<\/li>\n
  2. Demanded remedies:<\/strong> Google should divest Chrome and Android (or remove mandatory Google services from Android), terminate exclusive agreements, add choice screens, and share data with competitors. Important: the judgment would last 10 years from its effective date, with the potential for early termination under certain circumstances.1<\/sup><\/li>\n
  3. Expected judgment:<\/strong> August 2025.<\/li>\n<\/ol>\n

    2. \u201cDigital Advertising Lawsuit: <\/strong>United States v. Google LLC (2023)\u201d<\/p>\n

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    1. The claim:<\/strong> Google has unlawfully monopolized key digital advertising technologies and markets, including ad exchanges and publisher ad servers. Google engages in exclusionary practices that stifle competition, such as acquiring competitors, manipulating auctions, and restricting publishers from using rival technology platforms.<\/li>\n
    2. Demanded remedies:<\/strong> Google should sell Google Ad Exchange and Ad Publisher Server, allow advertisers and publishers to pick other services, and make auctions more transparent.<\/li>\n
    3. Expected judgment:<\/strong> Early to mid-2025.<\/li>\n<\/ol>\n

      Each case will significantly change Google\u2019s position if the remedies (consequences) come into rule. They already attract other lawsuits.<\/p>\n

      As I mentioned in my article, the\u00a0Chegg lawsuit<\/a>\u00a0might have been strategically filed to build on top of these two DoJ lawsuits.<\/p>\n

      Two reasons: Trump and AI.<\/p>\n

      1. Administration<\/strong><\/p>\n

      The Trump administration has cut the already dull teeth of many antitrust government bodies and runs a mafia\/kleptocracy, which introduces a significant wildcard into both lawsuits.<\/p>\n