{"id":155915,"date":"2025-03-25T15:06:23","date_gmt":"2025-03-25T15:06:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/how-embracing-ai-means-future-proofing-business\/"},"modified":"2025-03-25T15:06:23","modified_gmt":"2025-03-25T15:06:23","slug":"how-embracing-ai-means-future-proofing-business","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=155915","title":{"rendered":"How Embracing AI Means Future-Proofing Business"},"content":{"rendered":"


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Part of this adaptability means leveraging resources that incorporate the latest tech and can ultimately save time. RE\/MAX affiliates, for example, have multiple AI-powered tech tools available to them, as well as others coming down the pipe. During the R4 Opening General Session<\/a>, numerous tech innovations and enhancements were debuted to help affiliates win more in business as the world continues to change.<\/p>\n

AI capabilities within the MAX\/TechSM<\/sup> powered by BoldTrail productivity suite are expanding. Plus, MAX\/Refer \u2013 the all-new RE\/MAX referral platform \u2013will harness the power of AI to streamline a referral between affiliates from start to finish.<\/p>\n

Other new AI components will help drive traffic and leads through remax.com and eventually remax.ca. One is \u201cMax,\u201d a new digital assistant who interacts with visitors.<\/p>\n

But even as smart tech becomes a staple in strategy, Kass \u2013 a futurist himself \u2013 explains how these digital factors work best when implemented by a professional with drive and heart. After all, tech isn\u2019t here to replace real estate agents \u2013 it\u2019s here to enhance their businesses and allow them to focus on closing deals and changing lives.<\/p>\n

\u201cThe AI revolution makes us more human, not less. in a world where you can master anything, master adaptability. Master courage. Master curiosity. Master wisdom. Master empathy. Master humor,\u201d Kass shares. \u201cThese are the things that AI doesn\u2019t take from us.\u201d<\/p>\n

Thorne thinks so, too.<\/p>\n

\u201cThe winners, in my opinion, are the agents who integrate this technology seamlessly into their systems, their business planning and their management, enhancing efficiency while staying focused on their clients \u2013 freeing up more time to sit across the table from a nervous first-time homebuyer,\u201d he said. \u201cAgents who use AI to push them closer to their clients \u2013 who use this technology to be more human \u2013 will win.\u201d<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Part of this adaptability means leveraging resources that incorporate the latest tech and can ultimately save time. RE\/MAX affiliates, for example, have multiple AI-powered tech tools available to them, as well as others coming down the pipe. 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