{"id":154985,"date":"2025-03-25T04:07:36","date_gmt":"2025-03-25T04:07:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/risk-is-the-real-story-framing-climate-as-a-business-imperative\/"},"modified":"2025-03-25T04:07:36","modified_gmt":"2025-03-25T04:07:36","slug":"risk-is-the-real-story-framing-climate-as-a-business-imperative","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=154985","title":{"rendered":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-contrast=\"none\">Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From billion-dollar hurricanes to devastating wildfires, climate-related disruptions are no longer distant threats, but immediate crises with profound financial consequences. Additionally, public and private climate action faces major political and ideological challenges as climate regulations are rolled back. Confusion around what ESG means and how it connects to the greater business value, coupled with politicized \u2018anti-woke\u2019 rhetoric, has led to heightened scrutiny of corporate sustainability initiatives, making it harder for businesses to justify climate investments.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This uncertainty comes at a time when decisive climate action is more critical than ever. As the future of climate regulation remains unclear and public discourse becomes increasingly polarized, communicators play a pivotal role in reframing sustainability as a business imperative. By shifting the conversation from compliance to risk management and financial resilience, they can help executives and stakeholders see climate action as a strategic necessity. Insurers, experts in assessing and mitigating risk, offer a clear model for how businesses should approach climate threats: not as optional commitments but as essential safeguards for long-term stability and profitability.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Addressing Risk Is a Business Imperative<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Climate risks matter to all stakeholders, investors, customers, and regulators, as they can directly impact everything from customer service to financial performance and long-term business viability. Clear, data-driven communication is essential to help stakeholders understand climate risks, align on management strategies, and support climate-smart business decisions. Communications professionals will be challenged to explain these dynamics, translating complex climate concepts into compelling narratives that can help maintain investor confidence and public trust.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Climate change presents a vast array of risks that threaten companies\u2019 operations, assets, and financial stability. The physical risks are all around us demonstrated by near-term disasters like hurricanes disrupt supply chains and damage infrastructure, as well as longer-term threats like rising sea levels can cause environmental damage. <\/span><span data-contrast=\"auto\">Operational risks <\/span><span data-contrast=\"none\">typically refer to the second and third order effects of these same interruptions<\/span><span data-contrast=\"auto\"> that make it difficult for businesses to maintain daily functions. These risks include supply chain interruptions, increased costs for raw materials due to resource scarcity, facility shutdowns from flooding or wildfires, workforce displacement, and infrastructure damage.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Both the physical and operational risks described translate to increased costs, asset devaluation, and higher credit exposure, ultimately affecting a business\u2019 financial stability and profitability. Communications professionals will need to frame these issues in financial terms that resonate with business leaders and stakeholders. This could mean proactively creating tailored messaging for investors and financial analysts emphasizing risk mitigation strategies to maintain long-term value or collaborating with internal teams to communicate the organization\u2019s climate risk response framework and how the company is preparing for disruptions.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Think Like an Insurer<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The role of climate advocates moving forward will be two-fold, advocating for responsible sustainability initiatives to the public while also giving expert counsel to executive leaders looking to cut through the noise and execute on their sustainability efforts. <\/span><span data-contrast=\"auto\">Adopting an insurer\u2019s mindset, focusing on risk assessment, financial implications, and proactive mitigation, will strengthen climate messaging and help secure leadership buy-in.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mutual insurance company <\/span><a href=\"https:\/\/www.amfam.com\/\"><span data-contrast=\"none\">American Family Insurance Group<\/span><\/a><span data-contrast=\"auto\"> is a leader in climate-related insurance investing in community resilience initiatives against the physical risks posed to properties that they cover. The company\u2019s approach to communicating climate risk to shareholders emphasizes the proactive risk management and mitigation projects that they take on, with audience-centered storytelling, t<\/span><span data-contrast=\"none\">urning complex risks into digestible points for policyholders<\/span><span data-contrast=\"auto\">. They use brochures and other marketing assets to demonstrate how complex climate risk data impacts the underwriting process and leverages research from partner institutions to model the impacts extreme weather on their properties.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This approach can be applied to any company. For example, a real estate developer could use similar strategies to communicate climate resilience efforts to investors, demonstrating how environmental risks influence site selection, construction methods, and long-term asset value. Companies in the retail or food space might use similar storytelling to explain how climate disruptions impact logistics within a supply chain and how they are responding to those risks through adaptive strategies.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Leveraging External Insights for Smarter Climate Action<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Industries from financial services to retail must move beyond carbon metrics and ESG terminology, defining climate risks in terms of financial exposure, asset devaluation, and liability costs. Communicators across all departments and business functions will need to collaborate with business leaders to identify the most relevant risk metrics and strategically translate them into accessible, data-driven narratives.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Much like insurers use communications to educate policyholders on key issues, corporate communicators must work alongside leadership teams to frame sustainability efforts as critical investments in operational resilience, asset protection, and competitive advantage. By leveraging trusted data sources, such as <\/span><a href=\"https:\/\/www.iii.org\/\"><span data-contrast=\"none\">The Insurance Information Institute (III)<\/span><\/a><span data-contrast=\"auto\"> and other expert organizations, companies can integrate authoritative insights into their messaging. From owned content and web pages to visual assets like infographics, businesses can use data strategically to help stakeholders make informed decisions, strengthening both credibility and impact.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">The Path Forward<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With the rollback of key regulations and many companies deprioritizing their sustainability programs, communicators face unique challenges in advocating for climate action. Despite the threat that ESG backlash poses to corporate climate action, many organizations have already achieved strong momentum in integrating sustainability into their operations, positioning it as a key business priority. This is demonstrated through a growing trend of sustainability roles becoming <\/span><a href=\"https:\/\/www.thomsonreuters.com\/en-us\/posts\/legal\/sustainability-esg-changing-roles\/\"><span data-contrast=\"none\">absorbed by leadership across departments.<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To drive success in the evolving ESG landscape, leaders must go beyond compliance and position sustainability as a strategic business opportunity that enhances strengthens stakeholder trust and creates a competitive edge. Communicators will be key partners in positioning climate action as a bottom-line issue, ensuring stakeholders understand how climate investments drive long-term resilience. This requires clearly articulating the risks climate change poses to their operations and financial health as they embed climate accountability across the organization.\u00a0 By proactively assessing climate risks and adopting an insurer\u2019s mindset, companies can better navigate uncertainty, sustain growth, and meet customer needs.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><em>By Marques Wilson<\/em><\/p>\n<p><em>Photo by Yavuz Solgun via Pexels<\/em><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From billion-dollar hurricanes to devastating wildfires, climate-related disruptions are no longer distant threats, but immediate crises with profound financial consequences. Additionally, public and private climate action faces major political and ideological challenges as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":154986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[907,12647,25004,64194,482,11115,3972],"dealstore":[],"offerexpiration":[],"class_list":["post-154985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-business","tag-climate","tag-framing","tag-imperative","tag-real","tag-risk","tag-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=154985\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From billion-dollar hurricanes to devastating wildfires, climate-related disruptions are no longer distant threats, but immediate crises with profound financial consequences. Additionally, public and private climate action faces major political and ideological challenges as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=154985\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T04:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=154985#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative\",\"datePublished\":\"2025-03-25T04:07:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985\"},\"wordCount\":1025,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg\",\"keywords\":[\"Business\",\"Climate\",\"Framing\",\"Imperative\",\"Real\",\"risk\",\"story\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=154985#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=154985\",\"url\":\"https:\/\/fivemor.com\/?p=154985\",\"name\":\"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg\",\"datePublished\":\"2025-03-25T04:07:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=154985#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=154985\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=154985#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=154985#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=154985","og_locale":"en_US","og_type":"article","og_title":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network","og_description":"Over the past year, the escalating frequency of climate disasters and extreme weather events has exposed businesses and communities to unprecedented risks. From billion-dollar hurricanes to devastating wildfires, climate-related disruptions are no longer distant threats, but immediate crises with profound financial consequences. Additionally, public and private climate action faces major political and ideological challenges as [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=154985","og_site_name":"Som2ny Network","article_published_time":"2025-03-25T04:07:36+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=154985#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=154985"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative","datePublished":"2025-03-25T04:07:36+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=154985"},"wordCount":1025,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=154985#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg","keywords":["Business","Climate","Framing","Imperative","Real","risk","story"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=154985#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=154985","url":"https:\/\/fivemor.com\/?p=154985","name":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=154985#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=154985#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg","datePublished":"2025-03-25T04:07:36+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=154985#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=154985"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=154985#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/03\/pexels-yavuz-solgun-26647055-28536734.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=154985#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"\u201cRisk\u201d is the Real Story: Framing Climate as a Business Imperative"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/154985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154985"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/154985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/154986"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154985"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=154985"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=154985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}