{"id":154763,"date":"2025-03-25T01:28:36","date_gmt":"2025-03-25T01:28:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/10-content-marketing-examples-with-strategy-breakdowns\/"},"modified":"2025-03-25T01:28:36","modified_gmt":"2025-03-25T01:28:36","slug":"10-content-marketing-examples-with-strategy-breakdowns","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=154763","title":{"rendered":"10 Content Marketing Examples With Strategy Breakdowns"},"content":{"rendered":"


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Most content doesn\u2019t get any traction \u2013 regardless of the platform (your blog, YouTube, social media, etc.).<\/p>\n

In this post, we\u2019ll share a handful of successful content marketing examples you can use as frameworks. I\u2019ll also discuss why they work and provide actionable tips to help you implement these frameworks in your content marketing<\/a> strategy.<\/p>\n

To make this guide actionable for any business, we\u2019ll show you various content examples from different platforms for different business models (e.g., SaaS, ecommerce, and even brick-and-mortar businesses).<\/p>\n

Example #1: UGC From Manus<\/a><\/h2>\n

You\u2019ve probably seen examples of UGC content and ads for ecommerce companies, but very few B2B or SaaS businesses have effectively leveraged UGC content.<\/p>\n

Manus is an exception.\u00a0<\/p>\n

They have a handful of brand ambassadors posting on LinkedIn about why the product is a better alternative to other options and even screenshots and videos of how the tool works.<\/p>\n

Here\u2019s a great example where an influencer explains how to solve a specific pain point with the product:<\/p>\n

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Source<\/a><\/p>\n

Here\u2019s a great example where an influencer explains why it\u2019s better than other alternatives:<\/p>\n

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Source<\/a><\/p>\n

If you want to duplicate their success, look at your current list of customers and highlight those who happen to be influencers.\u00a0<\/p>\n

If you\u2019re primarily using Instagram, you can use a tool like IGFollow to download the list of followers<\/a> from the platform. Unfortunately, it doesn\u2019t show you the follower count, so you\u2019ll have to hire a VA to notate the follower count for each of your followers.\u00a0<\/p>\n

If your business is B2B, use your CRM data to find the LinkedIn profiles of all your customers and then reach out to those with the most followers on LinkedIn.<\/p>\n

Next, reach out and ask those customers to create content for you.<\/p>\n

For DTC products, you can ask the customer to publish a post discussing how they use the product to solve a particular problem and how it\u2019s different from competing products.\u00a0<\/p>\n

For B2B products, ask the customer to share how they use the product to solve a specific pain point (e.g., why are they paying for it?). You can also ask them to explain why they chose your product over other options.<\/p>\n

Example #2: Video Content From Ahrefs<\/a>\u00a0<\/h2>\n

Most software companies struggle with video marketing for one of two reasons:\u00a0<\/p>\n

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  1. Poor views\/engagement: <\/strong>Often the content doesn\u2019t earn views because the selected topic isn\u2019t well suited for video, or the topic was poorly framed for YouTube.\u00a0<\/li>\n
  2. Plenty of views but no conversions:<\/strong> If you post an entertaining challenge video, it might earn views, but those views may not convert. This problem often occurs because the viewers the video attracts aren\u2019t the right audience (e.g., they\u2019re kids). Or it may be that the video simply doesn\u2019t show the product\u2019s value.\u00a0\u00a0<\/li>\n<\/ol>\n

    Ahrefs is an exception. They have mastered video content as their videos check all of the following boxes:<\/p>\n

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    1. Well framed for YouTube<\/strong>: They fit an entertaining format that\u2019s proven to generate clicks on platforms like YouTube (like a challenge or game video)\u00a0<\/li>\n
    2. Attracts the ideal audience<\/strong>: The video topics still attract their ideal audience (SEO professionals)\u00a0<\/li>\n
    3. Shows the product as a solution<\/strong>: Whether it\u2019s a tutorial or challenge video, they always show how to solve a specific problem using Ahrefs.\u00a0<\/li>\n<\/ol>\n

      For example, check out the video \u201cI Tried to Rank #1 on Google in 24 Hours.\u201d\u00a0 \u00a0\u00a0<\/p>\n

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