A great way to explore a new destination is through its local beverage scene, and many areas are making this experience even easier with the creation of beverage trails. While there are plenty of designated beer trails out there, those that highlight a mix of businesses\u2014such as breweries, wineries, distilleries, cideries, and mead makers\u2014can provide a unique and eye-opening experience.<\/p>\n
Beverage trails benefit these local businesses with increased exposure and marketing opportunities, encouraging co-marketing and collaboration. For customers, having a trail that offers a variety of beverages allows for groups with different favorites to spend time together, with the bonus of introducing people to something they otherwise would not have tried. They also often benefit from prizes such as T-shirts, stickers, pint glasses, and other giveaways for completing the trails.<\/p>\n
More and more beverage makers across the U.S. are banding together to share in the fun with an organized trail, including the Schuylkill Craft Beverage Trail<\/a> (Pennsylvania); the Southern Tier Craft Beverage Trail<\/a> (New York); the Lake County Libation Trail<\/a> (Illinois); the Placer Wine & Ale Trail<\/a> (California); the Treasure Coast Wine, Ale & Spirits Trail<\/a> (Florida); and dozens more.<\/p>\n In Ohio, the Darke County Whiskey, Wine & Ale Trail<\/a> highlights Tailspin Brewing Company<\/a> and Moeller Brew Barn<\/a>, but also has stops for wine, cider, cocktails, and whiskey.<\/p>\n \u201cParticipants have told us they love the variety it offers,\u201d says Greg Billing, executive director of the Darke County Visitors Bureau. \u201cThere\u2019s something for everyone along the trail to enjoy, but with so many options, it also encourages participants to try something new or different. It\u2019s a chance to explore and discover a new favorite.\u201d<\/p>\n Trail blazers like the variety of drink options as much as the different locations, Billing adds. The trail features a cocktail lounge with a speakeasy feel, a winery inside an old schoolhouse, a bar inside a boutique hotel, and a distillery on a 200-year-old family farm, among other unique stops. \u201cThey love discovering new places and the different atmosphere each one provides.\u201d<\/p>\n The bureau encourages participants to do the trail responsibly at their own pace. Some complete it over the course of a few days, while others might take a couple of years.<\/p>\n Emily and Tom Caldwell, owners of Big Trout Brewing<\/a> in Winter Park, Colorado, are part of the Winter Park & Fraser Craft Beverage Trail, a self-guided trail of breweries, distilleries, and wineries.<\/p>\n \u201cSince we are a small town that relies on tourism and\u00a0recreational activities, it\u2019s really nice to promote something else our town has to offer outside of the standard skiing and biking,\u201d Emily Caldwell says.\u00a0\u201cWe love the focus on community and experiencing all craft beverages Winter Park and Fraser have to offer within a small distance.\u201d<\/p>\n Many of the craft beverage destinations are situated along an art walk. For those stops that aren\u2019t walkable, there is a bike trail, and each is accessible by bus.<\/p>\n \u201cThe Chamber wanted to highlight the craft beverage scene and make it simpler for people to visit the businesses and have a fun experience,\u201d says Catherine Ross, executive director, Winter Park & Fraser Chamber.<\/p>\n Caldwell also believes offering a trail with varying beverage types allows groups with different preferences to share in the experience. \u201cIt fosters community and group engagement across various businesses.\u00a0We have had feedback from guests that they came to experience a brewery tour across the towns and were pleasantly surprised to have craft distilleries included as well.\u201d<\/p>\n The trail includes Hideaway Park Brewery<\/a>, Vicious Cycle Brewing Company<\/a>, Fraser River Beer Company<\/a>, and Camber Brewing Company<\/a> along with wineries and distilleries. An interactive map on the website provides a description of the participating businesses.<\/p>\n The Nelson 151 Craft Beverage Trail<\/a> in Virginia has something for everyone, says Maureen Kelley, Nelson County director of economic development and tourism.<\/p>\n The trail highlights Blue Mountain Brewery<\/a>, Bryant\u2019s Brewing<\/a>, Devils Backbone Brewing<\/a>, Three Notch\u2019d<\/a>, WildManDan<\/a>, and Hazy Mountain Brewery<\/a> along with distilleries, cideries, and wineries. Collaboration is evident amongst businesses on the trail, including meetups, participation in community events, and support of one another by cross-promotion.<\/p>\n \u201cThe Nelson 151 members truly care about one another and the success of the trail,\u201d Kelley says.<\/p>\n In addition to an interactive map, participants who complete the trail receive a Nelson 151 T-shirt, a decal, and a Virginia is for Lovers bumper sticker. Kelley reports that more than 800 packages have been sent out.<\/p>\n Pro Tip:<\/strong> Many beverage trail websites include suggestions on nearby lodging as well as restaurants. Ask about transportation from each location, as many are located within walking distance or on a bus route. Remember that trails aren\u2019t meant to be completed in one day\u2014space things out to enjoy the experience at each and drink safely in moderation. Map out the locations that offer a non-alcohol option\u2014most will\u2014for your designated driver and for others interested in going alcohol-free.<\/p>\nDiscovering a New Favorite<\/h2>\n
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<\/figure>\n<\/div>\nA Pleasant Surprise<\/h2>\n
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<\/figure>\nSomething for Everyone<\/h2>\n
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