{"id":154041,"date":"2025-03-24T16:55:59","date_gmt":"2025-03-24T16:55:59","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-22\/"},"modified":"2025-03-24T16:55:59","modified_gmt":"2025-03-24T16:55:59","slug":"bar-magazine-developing-premium-bar-excellence-22","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=154041","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"


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A new alcohol-free beer from 1664 is being launched in the UK by Carlsberg Britvic<\/em><\/p>\n

Carlsberg Britvic has announced that 1664 Bi\u00e8re 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.<\/p>\n

Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. \u00a01664 Bi\u00e8re 0.0% will be available in 6x330ml sleek cans in several major national retailers, including ASDA, Tesco and Waitrose.\u00a0<\/p>\n

Joining Carlsberg Britvic\u2019s strong roster of Low & No alcohol beers, ranging from Carlsberg 0.0 to Erdinger Alkoholfrei, 1664 Bi\u00e8re 0.0% draught has gained positive traction in the On Trade, with nearly 500 outlets already pouring. This will be further supported with a standalone branded fount launching in April for the On Trade channel across both 1664 Bi\u00e8re and 1664 Bi\u00e8re 0.0%.<\/p>\n

\"\"<\/a><\/figure>\n

1664 Bi\u00e8re 0.0% has performed strongly in consumer research ahead of the beer\u2019s launch. Amongst consumers, 1664 Bi\u00e8re 0.0% was particularly recognised for its excellent taste, with consumer testing showing the brand\u2019s favourability for taste was on par with the UK\u2019s market leading alcohol-free beer*. \u00a0<\/p>\n

Carlsberg Britvic will support 1664 Bi\u00e8re 0.0% with a multimillion-pound marketing campaign launching from April across TV, Out of Home, social & digital display. The campaign will lead into the busy summer period when shoppers are hoping to enjoy the sun and a refreshing beer with family and friends, whether out at a picnic or at home with a barbeque.<\/p>\n

The Low & No alcohol category has continued to attract new drinkers, with figures showing that 42.8% of drinkers (21.2m) have said they are moderating their alcohol consumption in the past 12 months, an increase of 2.2m drinkers compared to 2016**. The alcohol-free category is also the fastest growing (CAGR 14.6%) with an overindex with Gen Z and millennials.<\/p>\n

Dharmesh Rana, Director of Marketing for Premium Brands at Carlsberg Britvic, said:\u00a0\u201c1664 has gone from strength to strength since we relaunched the brand last year. As the alcohol-free beer category continues to grow, we are thrilled to continue driving the 1664 brand to new heights with the launch of 1664 Bi\u00e8re 0.0% in the UK.<\/em><\/p>\n

\u201cAs consumers look to moderate their drinking across different occasions, whether that\u2019s out with friends or at home with family, it\u2019s essential that brands provide great-tasting options that don\u2019t compromise on flavour or sophistication. <\/a>1664 Bi\u00e8re 0.0% is a perfectly balanced, flavourful and eminently sippable beer and we\u2019re confident that this brand can go head-to-head with the market leader.\u201d<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

A new alcohol-free beer from 1664 is being launched in the UK by Carlsberg Britvic Carlsberg Britvic has announced that 1664 Bi\u00e8re 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025. Delivering the rich and balanced […]<\/p>\n","protected":false},"author":1,"featured_media":154042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-154041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"\nBar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=154041\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A new alcohol-free beer from 1664 is being launched in the UK by Carlsberg Britvic Carlsberg Britvic has announced that 1664 Bi\u00e8re 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025. 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