{"id":153468,"date":"2025-03-24T10:30:31","date_gmt":"2025-03-24T10:30:31","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/people-are-going-to-shun-ai-generated-craft-very-quickly-sabyasachi-et-brandequity\/"},"modified":"2025-03-24T10:30:31","modified_gmt":"2025-03-24T10:30:31","slug":"people-are-going-to-shun-ai-generated-craft-very-quickly-sabyasachi-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=153468","title":{"rendered":"People are going to shun AI-generated craft very quickly: Sabyasachi, ET BrandEquity"},"content":{"rendered":"


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\"<p>Designer
Designer Sabyasachi Mukherjee<\/span><\/figcaption><\/figure>\n

Since the launch of Chat GPT<\/a>, numerous industries, careers, processes, have been disrupted by the proliferation of AI models. Yet there are some industries who haven\u2019t been affected, such as the luxury industry<\/a>. Luxury insiders believe that the industry is partly insulated from the threat of AI because luxury ultimately is a very \u201creal\u201d industry. Touch and feel is what makes luxury ‘Luxury’, something AI cannot replicate.<\/p>\n

Asked at the IFCCI<\/a> Luxury Symposium 2025 about the future of craft in this age of AI, designer Sabyasachi<\/a> said, \u201cAI is very important, but in certain sectors. For example, in healthcare, AI can be used to create solutions faster, better and with a lot more precision. But the good news is, I don’t think AI is going to last in creative arts and culture<\/a>. In fact, I think it’s going to fall down the quickest.\u201d<\/p>\n

And he pointed to a very simple reason \u2013 fatigue. \u201cThere is going to be a time when people are going to shun AI generated craft and culture very quickly because they’re going to get very tired.\u201d<\/p>\n

\u201cLook at what\u2019s happening to the world today,\u201d he pointed. \u201cFashion<\/a> is going through such a big crisis because of consumerism. There is so much \u2018Buy me, buy me, buy me\u2019 that even if a consumer had the urge to buy, they don’t want to anymore because they get tired of being constantly serenaded by brands. And I think with AI, there’s going to be such an onslaught of artificially generated images<\/a> and information that people will start tiring very quickly and they will go through a phase of rejection.\u201d<\/p>\n

\u2018Clean up your backyards\u2019<\/h2>\n

Sabyasachi believes that that phase of rejection where people move away from AI will lead to a \u201czone of wisdom\u201d where people are going to prize \u201cthe most valuable thing in the world today — being human\u201d.<\/p>\n

He says luxury businesses should start to prepare for a post-AI future. \u201cI keep telling them, \u2018Clean up your backyards\u2019. Make sure you have enough expertise or craft of human produced products so that when that demand comes, you have the right mix of white-collar and blue-collar in your organisation to be able to supply that demand.\u201d<\/p>\n

He likened the threat of AI to the uncertainty of the Covid-19 pandemic when the world went into lockdown virtually overnight. \u201cI was very, very embarrassed and ashamed of the way some of our blue-collar workers in construction were treated. You could see pictures of them queuing up on railway lines trying to go back home. It was a horrifying picture of greed and apathy. And I kept saying that when Covid resets and we go back to business, none of these people will come and rejoin you.<\/p>\n

\u201cAnd today, when AI happens, if you are going to let your writers go, and your editors, your photographers, your craftspeople\u2026 when the need for human creation comes back again, they’re not going to come back. It is very important to build that relationship and that human connection to ensure that when AI quickly disappears in the luxury industry and there is a big hunger to be human again, that we have not burned our bridges to go back to that again.\u201d<\/p>\n

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